Embed Size (px)
Citation preview
How To Speak to the Right People
Persona Marketing
Director of Marketing
Katie Smith
Inbound MarketerGen X / MillennialRelocated to Bend '13Rents House in BendOwns house in Portland3 car family
If you're talking to everybody, you'retalking to nobody.
Uses Phone to
Connect with Friends &Family via Facebook
Ask Questions of Peers
Texts more than Calls
Buyer's Conversation Tracks
Example of Life Event: Job Relocation
