A successful marketing strategy will help your business acquire new leads that can be converted

into sales.

But it is not enough to find new potentials customers for your

business – you need to build long-lasting and ongoing customer

relationships.

The need for personalized attention has brought back the

human approach to marketing for businesses in which new tools

have been developed that track and measure the sales experience

of buyers online.

This allows for a much better understanding of the needs of your target market coupled with social media measurement and statistics

from sources like Facebook, Twitter, and Google Plus.

The following are several areas on social media

where businesses can focus on meeting the needs of

their customers:

• Mobile marketing • Personalized product promotion • Understand all of your social

media channels

With the onset of larger tablets and smart phones a brand or business can

make a product available for quick and easy purchases, sharable links for social

media, instant replies to customer service issues, and no-hassle purchases

and returns.

It is simply not enough to have a website and buy-now button, but

to rather track and respond to requests, questions, and concerns.

Smart marketing today involves paying attention to the ever-

changing demands of the consumer, and to offer something

that will meet their needs.

Your business can benefit from social media by measuring the reactions and communication for all of your active channels, and making adjustments where necessary in order to maximize your reach and effectiveness.

Document created by Susan Gilbert based on the article Customer-Centric Marketing Matters For Business.