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Marketing to 100% of devices Kieran Bourke | Head of Mobile | Mobext | Sept 2011
It’s time Jim but not as we know it...
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QUANTUM MACE
The consumerism of physics
And new ways to engage
Is changing our device relationships
And how we feel about them
Tomorrow’s iPhone 5 may be a huge leap
• Updates delivered OTA
• NFC?
• Wallet?
• iCloud?
As will the 2012 tablet explosion
• A6 Quad-core Processor as powerful as any high-end desktop
• Wireless charging technology
• Multi-touch gesture technology
• iCloud technology
• 5MP camera with 1080p or 720p video recording quality of 60 frames
per second.
E-Readers will tease the early majority
Browsers will become pervasive
Mobile screen hours will ramp
39,000 device profiles
Convergence – HTML5
Convergence –Transcoding Engines
Convergence - Smart Web Apps
It
Convergence - The Cloud
Divergence - Apps
It
Divergence - OS
Divergence - The internet of things
Source: Rob Manson-Mobile Online Business
Convergence v Divergence
Source: Rob Manson-Mobile Online Business
Convergence v Divergence
Source: Rob Manson-Mobile Online Business
Convergence v Divergence
Source: Rob Manson-Mobile Online Business
The New Divergence Opportunity
• In-Car Commerce
• TV Commerce
The New Divergence Opportunity
Divergence - Peel
Divergence - Peel
Divergence - Peel
