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Mobile Marketing Services
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20082008
HAVAS DIGITAL Mobile Marketing Division
Expertise and cases
www.mobext.mobi
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More info: Diana García
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Havas Digital© & Artemis®. All rights reserved
Feel free to use these slides and flaunt your style by quoting Mobext as your source
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About Mobext
• Mobile Marketing Consultancy within the HAVAS Group. Mobext aims to:
� Help its Clients make better use of the great possibilities of new media.
� Gain additional business.
� Differentiate from competitors through new marketing actions.
• Mobext Locations: Argentina, Brazil, France, Mexico, Spain,
UK, US and Portugal
• Services
� WAP development and advertising (Mobile Internet)
� 3G Videoportals
� Advanced messaging services (SMS, MMS)
� Bluetooth (proximity)
� M-commerce strategy
� Mobile applications
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What is Mobile Marketing?
• Mobile Marketing is the use of mobile phones as a content broadcasting and direct response channel, integrated with other media or as a unique channel for a campaign.
• Mobile marketing includes:
MOBILE INTERNET
• WAP Sites
• WAP Advertising
�Display
�Search
MESSAGING
• SMS
• MMS
PROXIMITY
• Bluetooth
• Geomarketing (LBS)
COUPONING
• On the phone
• Read by the phone
CONTENT
• JAVA Applications
• Advergaming
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MMS and AdvergamingMobext Cases:
5881
YOSPORT
“Logohunter” of Yosport (Pascual)
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MMS and AdvergamingMobext Cases:
http://www.mobext.mobi/yosport/
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Bluetooth and JAVA ApplicationMobext Cases:
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Bluetooth and JAVA ApplicationMobext Cases:
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Bluetooth and JAVA ApplicationMobext Cases:
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Te ofrece gratis el vídeo 3D
contigo como protagonista:
www.download... Envía MMS
al 5884
MMS Mobext Cases:
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Mobile couponingMobext Cases – BIDI Codes:
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Mobile couponingMobext Cases – BIDI Codes:
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According to McKinsey & Co
EFFECTIVENESS OF TV CAMPAIGNS IN
2010 WILL BE A THIRD OF WHAT IT
WAS IN THE 90’s
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1 MILLION IPHONES SOLD IN
JUST ONE WEEKEND
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1 MILLION IPHONE SOLD IN JUST ONE WEEKEND
THERE ARE MORE MOBILE DEVICES THAN:
� Mp3 players
� PC’s
� TVs
