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Intermediate Twitter Training AFL-CIO Social Media Group December 17, 2009

Part 2 of Social Media and Twitter Training

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Page 1: Part 2 of Social Media and Twitter Training

Intermediate Twitter Training

AFL-CIO Social Media GroupDecember 17, 2009

Page 2: Part 2 of Social Media and Twitter Training

Twitter Clients Web-based applications that help to

better manage and customize your Twitter experience

Create columns, groups, saved searches, and automatic updates

Track your brand, share photos, links and other media

Integrate your Facebook, LinkedIn and Myspace

Page 3: Part 2 of Social Media and Twitter Training

Twitter Clients

Twitter.com (web)- 20% Tweetdeck.com – 13% Seesmic.com -4% Hootsuite.com – 3% Brizzly.com - .4%

http://twitstat.com/twitterclientusers.html

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Hootsuite

Manage multiple Twitter profiles Helps team workflow by allowing

multiple users to tweet to one account

Pre-schedule tweets Check stats and analytics

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Screen Grab

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Measuring your influence Bitly.com - Tracked information like number of clicks,

traffic sources, and even the time clicks occur. http://bit.ly/info/5mO9Oa

Monitor your brand – tools that allow you to track your influence or clout or level of engagement; how many times you are re-tweeted or referenced by others; how generous you are with spreading information Twitteralyzer.com, Tweetstats.com,

Twininfluence.com List of 50 other Tracking and analytics tools at

http://www.honeytechblog.com/top-50-twitter-tracking-and-analytics-tools/

Page 11: Part 2 of Social Media and Twitter Training

Get Into the Social Media Game!

Google Real Time Search is here No waiting period for indexing — the instant an

item is posted and linked, it’s searchable via Google.

Demo: http://www.youtube.com/watch?v=WRkYmx

The more content you create, the more frequently that content will appear in Google’s real-time search results.

Content will emerge quickly through your audience.