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The TWEET LifeThe TWEET Life
A I t d ti t T itt fAn Introduction to Twitter for Business
Push vs. Pull Marketing
I b d “P ll” k ti t lC h b d b f kiInbound or “Pull” marketing tools:– Content creation/curation
Consumers research brands before making a buying decision
– SEO
– Social media marketing
Twitter 101
Useful communication toolUseful communication tool
“Micro‐blogging” service used to send 3 types of messages:of messages:
– Public
O bli ll ( @ )– One person publically (uses @ tag)
– Private
Twitter Glossary of Terms
• HandleHandle
• To Follow
ll k• To Follow Back
• Follower
• Update
• @Reply@Reply
• Direct Message (DM)
Twitter Glossary of Terms Cont.
• Twitter StreamTwitter Stream
• Tweet Up
h ( )• Hashtag (#)
• Retweet (RT, r/t or via)
• Twitter Lists
• Trending TopicsTrending Topics
• Promoted Tweets
Anatomy of a Tweet
1. Hashtag1. Hashtag2. Mention (twitter handle)3. Reply3. Reply4. Retweet5. Link5. Link
Twitter Means Business
• Tool to cultivate & maintain relationshipsTool to cultivate & maintain relationships
• Develops & promotes brand
d i i &• Brand monitoring & awareness
• Create event buzz
• Generate leads
Getting Started
Step 1: Sign up for a Twitter Company AccountStep 1: Sign up for a Twitter Company Account
Step 2: Add Personality to Your ProfilePi t /A t L– Picture/Avatar = Logo
– Add location
– Company URLs & links
– Bio = elevator speech
Building Your Community
Step 3: Build Your CommunityStep 3: Build Your Community– Start with organization & work out– Employeesp y– Companies, industry partners, organizations & clubs, schools – ANYONE in your area
– Follow people your followers follow– Twitter search – Collect people’s Twitter handles or host a “Tweet Up”F ll d t #h ht– Follow and create #hashtags
Ready, Set, TWEET!
Step 4: Start TweetingStep 4: Start Tweeting– Observations
Links (others or your own)– Links (others or your own)
– Videos (others or your own)
E t ( th )– Events (others or your own)
– Content (others or your own)
Ch– Chats
– Retweets
Lead Generation
Step 5: Start Generating Leads!Step 5: Start Generating Leads!– Widget or Twitter handle on website
In store collateral– In store collateral
– Widget & clear concise CTA on receipts
Wid t & l i CTA il i t– Widget & clear concise CTA on email signature
– Tweet helpful information so as to be followed and retweetedand retweeted
Engage!
Step 6: Spark ConversationStep 6: Spark Conversation– Ask open‐ended questions
Ask fill in the blank questions– Ask fill in the blank questions
– Ask trivia questions
R t t th b t /– Retweet the best responses/answers
– Inspirational quotes are some of the MOST retweet items on Twitterretweet items on Twitter
Marketing with Twitter
Use it (sparingly) as an advertising platformUse it (sparingly) as an advertising platform– Drive traffic to your website, Facebook, LinkedIn, Blog etcBlog, etc.
– Check your brand awareness often (socialmention.com)(socialmention.com)
– “Favorite” any great customer testimonials
– Promote events and other specials (createPromote events and other specials (create hashtags)
Generating Leads with Twitter
Gain more business by:Gain more business by:– Create a custom landing page with Twitter URL
Tweet links to your landing pages on your website– Tweet links to your landing pages on your website
– Tweet links to any promos on your FB Page or websitewebsite
– Research industry terms with Twitter Search (bowling birthday party etc )(bowling, birthday party, etc.)
Customer Service through Twitter
Research shows customer service inquires areResearch shows customer service inquires are growing on social sites
– Respond to concerns (1 hour)– Respond to concerns (1 hour)
– Update followers on issues and celebrations
Follow (almost) everyone back– Follow (almost) everyone back• Auto Follow‐Back Tool: TweetLater
Don’t send automatic DM to new followers– Don t send automatic DM to new followers
SEO & Twitter
Create an SEO strategy for Your Twitter AccountCreate an SEO strategy for Your Twitter Account– Use SEO keywords/keyword strategy with tweets(i e : #bowling or #kidsbowlfree)(i.e.: #bowling or #kidsbowlfree)
– Ask for retweets (these generate 4 times more retweets)retweets)
– Awesome leads/titles help
– Leads with topical words/themes helpLeads with topical words/themes help
Twitter Analytics
What Gets Measured Gets Done!What Gets Measured, Gets Done!– Reach: # of followers
Response Rate: Average # of replies to posts– Response Rate: Average # of replies to posts
– Brand Awareness: # of mentions
R T tG d– Resource: TweetGrader
– Sales Funnel & Lead Generation: # of people who visit your websitevisit your website
Conclusion
• Twitter promotes “pull” or “inbound”Twitter promotes pull or inbound marketing vs. “push” or “outbound” marketing
• Once you’re ready to use it: Listen first• Once you re ready to use it: Listen first
• Tweet daily
• Make it memorable/shareable
• Measure your impacty p
Q & A
Thank You!Thank You!