Embed Size (px)
DESCRIPTION
The OPA and the on-line industry in South Africa over the last 15 months. Big challenges for the OPA in 2009: The Bookmarks – year II what can you expect Creating a digital Code of conduct – we are now a mature industryHelping other players in this space – promoting the Digital Forum
Citation preview
Good Behavior =
Digital Code of Conduct
•Accountability as an industry
•OPA as a body answerable to business queries/complaints and member behavior
•Ensure transparency amongst members and advertisers – happy business!
The OPA needs to ensure…
A mature environment to do business
A world class Digital industry in which all players (both publishers and advertisers) can feel 100% secure
The Result is…
Digital Forum
The Forum is a critical part of the digital creative industry.
The OPA will put it’s weight and structure behind the forum to help to the Forum: * Become a power Body
* Grow member participation. * Getter greater recognition * Encourage digital careers
The result will be 1+ 1 = 3
The Bookmarks
Bigger, better, slicker!
Major changes in 2009:
• Judging panel: Local and International.• Judges: Both Creative and Other specialists• Awards to cater for: ROI, publishers and creativity
Operations
• Better marketing and more entrants• Planning advantages through experience• A big play to get big agency participation
International judges:
Chris Colburn: Vice president Interaction Design – R/GA
Fernando Romano: Executive Creative Director: JWT London
Save the dates!
MONDAY 9TH NOVEMBER 2009 CAPE TOWN
WORKSHOP
WEDNESDAY 11th NOVEMBER 2009 JOHANNESBURG
WORKSHOP
THE BOOKMARKS CEREMONY 12TH NOVEMBER
2009 JOHANNESBURG
Targets for 2009
So what are we going to do?
• Over 100 members!
• Over 300 entries to The Bookmarks!!
• Over 7 million domestic users!!!
• Over R450 million in ad revenue!!!!
Ultimate Goal
No lapse in progress
Exco ensure long term structures
To ensure we all play and work in a kick ass* industry
* profitable, mature, stable, credible, aspirational, the place to be
