Online Advertising

Allow your brand get LEVERAGE using the Digital Media Space

Online Advertising

What is?

It’s what youalready know…

You use the Internet,Don’t you?

Then you must have come across a sale orsome promotion while surfing the web…

Well…

You also might have bought a product or service online because

of what you saw on a website…

Simply put…

Online Advertising

…is a form of promotion that uses the Internet and World Wide Web to deliver marketing messages to attract customers.

Online Advertising

Traditional Advertising

Television Radio Print

Traditional Advertising

Online Advertising’s reach and potential has proven to be

far

How do we know this?

Watch this video clip tosee how the table turned in

favour of Online Advertising

http://www.youtube.com/watch?v=d4aijRJFOq4

Hmm…

…another video clip still in favour of Online Advertising

Really?

See why TraditionalAdvertising

Traditional advertising isfast becoming an exhaustedbarking dog

WHY?

Why can we make thisBOLD & DARING statement?

We have reason to

Before anything else…

An important point

No…

THE most important point

The obvious difference between Online Advertisingand Traditional Advertising is the

ability to effectively track and target campaigns.

Traditional Advertising CAN’T

Back to the reasons why Online Advertising

now has the upper hand…

Billboards

Billboards are a great innovative use of unoccupied space viewable by a large diverse group

mostly based around amount of traffic on the road!

Billboards

To track the complete effectiveness of a billboard advertisement….

Billboards…you would have to be able to determine the following:

BillboardsHow many people pass the billboard?

11

BillboardsHow may people actually look at the billboard and process the message?

2

BillboardsThen, how many people look at the billboard, use the contact information, then request information or purchase something from the advertiser (conversion)?

3

YOU CAN’T

You can’t because it is just NOT POSSIBLE

The same is actually true about the other traditional media

YOU CAN NOT

There is still no means to measure views (or opportunities) to conversions, which the vital for tracking the effectivenessof an Ad

..that you can achieveGEOGRAPHIC TARGETING

Online Advertising

using Online Advertising

Geo-targeting means having the ability to target a marketing or advertising campaign at a limited set of visitors based on their physical location

Online Advertising

Which Means…

You can target your Ads to:

1. 18 year old Females in Abuja or Ekiti2. 35 – 50 year old Males worldwide3. All Nigerians & Ghanaians or maybe4. Anyone interested in flowers

Don’t you agree that itmakes sense and saves costs

to Precisely Target Your Ads and Reach The Exact Audience

you want with Relevant Targeted Ads?

Isn’t that the Objective of Advertising,

getting your Ad seen by Relevant Audience?

For optimal effectiveness and targeting, Online advertising provides the most flexibility for your reach and budget. 

Online Advertising

Through analytic software, the most effective measurement metrics are readily available: 

Online Advertising

• Impressions• Clicks• Click-through-rate (CTR)• Conversions

Online Advertising

Impressions

Online Advertising

Online Advertising

An impression (in the context of online advertising) is a measure of the number of times an ad is displayed, whether it is clicked on or not. Each time your ad displays it is counted as one impression.

Clicks

Online Advertising

Online Advertising

A Click is when your Ad is clicked on

Click-through-rate

Online Advertising

Online Advertising

Clickthrough rate (CTR) is the number of clicks your ad receives divided by the number of times your ad is shown (impressions).

Conversions

Online Advertising

Online Advertising

A conversion occurs when a user completes an action on your site, such as buying something or requesting more information.

Online Advertising

SamplesHow the Online Ads look like

Text Ads

Still/Image Ads

Square Image Ads

Banner Image Ads

Sky scrapper Ads

Rich Media/Flash Ads

Because of the nature of presentation, the Rich media Ad samples can’t be animated within this

PowerPoint slide. However, you can request for the samples after this presentation and it’ll be provided

for you to view. Thank you!

Social Media Ad Units

Please note that the above Sample Ad can be animated

Join the winning side!

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