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Harnessing the Open Graph
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Harnessing FB’s Open Graph
Workshop 4:
KATHY JACOBS
CallKathy for social media support, training, and consulting!
WHAT IS THE OPEN GRAPH
OpenGraph -Facebook
pages from your site
content
IMPLEMENTING IT
The long way… code
http://developers.facebook.com/docs/opengraph/
1. Configure meta tags for page2. Add the Like button code3. Test the before releasing into wild4. Connect site page to FB page or application5. Customize the meta tags6. Customers publish content by clicking buttons
Facebook Social
Plugins
Like (button or box)
Send Comments
Feed
Recommend
Login Registration
Facepile
Live stream
The easier way: Social Plugins
Step 1: Get button code
Step 2: Get the tags
Step 3: Add it to your site
• Button code goes in content areas
• Tags go in <head> area of page
Things to think about
• Utilize the sites that already implemented OpenGraph
• Try not to over clutter your pages with FB buttons – they aren’t the whole world
• Use them for events – Great way to connect!
Your turn
Determine where you would use a social pluginPick one plugin to implement on your siteUse the forms accessed through: http://developers.facebook.com/docs/plugins/Create the code & tags for a button for your site
Time limit: 10 minutes
IS THERE MORE TO IT?
Open Graph is more than just FB
• Google +1• Twitter Follow and Tweet• LinkedIn Share• Amplify• AddToAny and equivalents
What is AddTo Any?
EXAMPLES ON OTHER SITES
TechCrunch
Google Top News
• Expand top news items• Share from there
Eventbrite
oneforty.com
This event
What do I use on my blog?
Your turn
Determine which other open graph implementations you would use for your site and how you would implement them. Come up with three ways the rest of the open graph can help you increase cross channel interactions.
Time limit: 10 minutes
ORGANIZATION BUY IN FOR THE OPEN GRAPH
“But it’s our content!”
“Why not just share it ourselves?”
“If our content is everywhere, isn’t that
spamming?”
“What is it going to cost?”
Your turn
• Brainstorm within your group potential brick walls to using the social graph and solutions for them.
• Time limit 10 minutes
WHAT DOES THIS DO FOR ME?
WHAT ELSE DO YOU WANT TO KNOW?
