Taming

the Protocol Zoo

- an industry challenge -Omid TaherniaVice President & Director

Wireless & Mobile SystemsSemiconductor Products Sector

Gilder/Forbes TelecosmAugust 25, 2003

office

enterprise

WWAN

home

8am 1pm 7pm 9pm

min

ute

s o

f u

se

• one platform• seamless accessibility• all environments

One Wireless World

London

SquawValley

Tokyo

innovative convergence

Analog

GSM

TDMA

CDMA

PDC

PHS

1990’s

CDMA

GSM/GPRS

CDMA20001X

2001-2003

EDGE & UMTS CDMA2000

2003 - 2006

Vo

lum

e D

eplo

ymen

t inter-standard roamingGSM1X

The protocol zoo is converging

Software Definable Radio?

• Java™, BREW™, i-mode™ enhanced platforms will captivate developers and accelerate the market

• Taming the zoo by SDR will be paced by practical, economic, security and regulatory considerations over the next 5 to 10 years

• Multi-mode/multi-band radios are the solution – we have sold these for over a decade

WCDMA

GSM/GPRS/EDGE

CDMA2000

Innovative Convergence™

Multi-band/multi-protocol

Auxiliary PeripheralsZigbee802.11UWB

application software

It’s a Much Bigger Zoo

developers

carriers

consumers

New AppsM-2-MMedicalSensorsMobile Wireless Broadband

Traditional AppsVoice ProductivityMultimedia EntertainmentLocation-based servicesGaming

• Taming the software: JAVA™, Brew™, i-mode™• Taming the hardware: Innovative Convergence™

• Taming the applications: developers

Taming the Zoo

• It’s a wireless world of seamless accessibility and mobility

• It’s a much bigger zoo than the protocol (petting) zoo

• It’s about satisfying traditional markets and ushering in new markets

and it’s about…

Innovative Convergence™

Kyocera7135™

Garmin iQue3600™

FossilWatch PDA™

FX2005

Solomon SCMi25ou™ GPRS Modem

V70™

Samsung SPH 1330™

Motorola

Innovative

Convergence™