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Dan Porter,
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CUSTOMER ACQUISITIONGAMIFICATION
9/2011DAN PORTER | CEO OMGPOP | TWITTER.COM/TFADP
Making it Fun
People have to care.
It has to be fun.
Fun is not prescribed (do not google it).
The only badge I care about is the IDGAF About Badges badge.
I will never have the time or skill to get on this leaderboard.
Stop telling me what to do. I have blood elves to kill.
So,How does Gamification, I mean fun, relate to customer acquisition?
Customer acquisition is as much
about converting your users when
you get them and retaining them.
Customer acquisition is as much
about converting your users when
you get them and retaining them.
This justifies google ads, facebook ads, word of mouth traffic, whatever.
Customer acquisition is as much
about converting your users when
you get them and retaining them.
It’s also about treating the users right in order to stimulate word of mouth.
The key to customer aquisition is to
AVOID THISa
1. Guide the User
2. Think in Loops
3. Friendly Competition
4. Make it fun
5. ?
1. Guide the User
2. Think in Loops
3. Friendly Competition
4. Make it fun
5. ?
8 pieces of data 9 different numbers
1. Guide the User
2. Think in Loops
3. Friendly Competition
4. Make it fun
5. ?
ask for questions
asked a question
answer a question
see a question
answer question
sign up
buy & place item
wait for incomecollect income
buy lot
Special Presale
Beg, Borrow, or Miss
Come 5mins Early
Thrill of Getting Lucky
Sign Up For Next Time
Sufjan Sale
1. Guide the User
2. Think in Loops
3. Friendly Competition
4. Make it fun
5. ?
(aka no losers)
1. Guide the User
2. Think in Loops
3. Friendly Competition
4. Make it fun
5. ?
1. Guide the User
2. Think in Loops
3. Friendly Competition
4. Make it fun
5. ?
+ More Ideas
+ Beta Invites (+tweets)
+ Grandfathered Perks (Tivo and ATT)
+ Hidden Surprises
+ Ask Nicely
OK, More Later...