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140 Proof Targeted, Social Tweets

140 Proof - Twitter Advertising Success @ Smash Summit, SF

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We shared 3 tips for succeeding with Twitter advertising at the SMASH Summit in San Francisco. To learn more about killing it with 140 Proof and Twitter advertising, hit up http://140proof.com

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Page 1: 140 Proof - Twitter Advertising Success @ Smash Summit, SF

140 ProofTargeted, Social Tweets

Page 2: 140 Proof - Twitter Advertising Success @ Smash Summit, SF

What this isn’t

• How to tweet

• How to get your brand on Twitter

• (tons of blogs & books on this)

Page 3: 140 Proof - Twitter Advertising Success @ Smash Summit, SF

3 Tips for Effective Tweet Advertising

Page 4: 140 Proof - Twitter Advertising Success @ Smash Summit, SF

3 Tips for Effective Tweet Advertising:

Personas, not (just) keywords

Page 5: 140 Proof - Twitter Advertising Success @ Smash Summit, SF

3 Tips for Effective Tweet Advertising:

Revenge of the copywriter.

Page 6: 140 Proof - Twitter Advertising Success @ Smash Summit, SF

3 Tips for Effective Tweet Advertising:

Retweets, clicks, & likes are the new PageRank.

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