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Ryan Merket,
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C U S T O M E R ACQUISITION VIA PARTNERS
Ryan Merket, Cofounder & CEO @merket & fb.com/merketSMASH Summit NYC 2011
ABOUT MEFacebook, Ping.fm, CBS Interactive
I was a weird kid...
I was a weird kid...
DEFINE YOUR CUSTOMER
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Source: refractedmoments/Flickr
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IDENTIFY POTENTIAL PARTNERS
•Top 100 List•Biz Dev Dream
•Prioritize
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GET IN THE DOOR
•Network •LinkedIn •Investors •Advisors •Social Stalk
There’s Always a Way
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Clearly Present the Opportunity
• Mock ups• Benefits for both parties• Loosely define terms• Timelines• Action items
“Coffee is for Closers”
CASE STUDIES
&
CASE STUDIES
• Customers -FB Page Admins -Always on FB -Early adopters -Social Media • Best Channel -Bottom of existing tabs
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No way for Pagesto host a live stream :(
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CASE STUDIES
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CASE STUDIES
• Customers -Mobile developers -Marketing their apps • Best channel: -API / Platforms -Trust -Loyalty
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GOT SOME EXAMPLES, BRO?
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tl;drappstores
• Define customer• Find possible partnerships• Use your network to get in the door• Present opportunities & benefits• CLOSE THE DEAL• ?• Profit
QUESTIONS?appstores
THANK YOU!
Ryan Merket, Cofounder & CEO @merket & fb.com/merketSMASH Summit NYC 2011