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NFC, or Near Field Communication, promises the ability to pay with a tap of the phone or pick up a coupon simply by waving near a display. However, for all the ease it offers, NFC is also presenting some new challenges for designers. From the call to action for a scan, to the proper use cases for the technology, how can usability professionals make the most of NFC and help ease the technology's adoption and utility?
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Bypass the front desk and just check in from your phone, walk to your hotel room and unlock the door
Imagine an NFC future...
Want a snack but don’t have change? Just tap your phone to pay
Wireless Data exchange Secure Short range
Stands for “Near Field Communication”
What is NFC?
You might be familiar with NFC’s cousin RFID
But there are three key differences
• proximity• security
• two-way conversation
• NFC readers are put inside of smartphones• Our smartphones can read NFC chips embedded with information, or communicate with NFC-enabled devices
So to review
What does this look like out in the wild?
Marketing
Watch a movie trailer
Pick up a coupon
Learn more about a product
Healthcare
Download data from medical devices
Easily share medical data to your doctor
mCommerce
Tap to pay
No more IOUs, just tap the money to your friend
Social Media
Tap to check in
Real world collaboration between game players
Consumer
Carry computer preferences with you on your phone
Step into your car and phone switches to GPS, turns of calls, adjusts seat to your
comfort, turns on AC
Isis pilot cityGoogle places
Austin is a really important place for NFC
Why should you care?
1 in 5 smartphones will ship with NFC by 2014
Global NFC m-payment transactions will be almost US $50 billion worldwide by 2014
NFC is forecasted to be everywhere
*Jupiter research April 2011
Only in a few phones
...That said, I’ll be honest with you
No guarantee for iPhone
Lots of disagreement
3 things that can help prepare you for NFC
How to indicate an area can be scanned
The N MarkThe Universal
Contactless SymbolCreated by the NFC Forum, requires you meet minimum standards
Symbol currently used for smart card enablement, which is frequently NFC compatible.
A group of European companies have rejected both of these and are creating their own
The importance of industrial design
Comfort Usability• Use skeuomorphs
• Use cues for validation. Cater cues to type of scan and venue
• Important information at top • Portrait mode
Proximity and Placement
Near Interference
• four centimeters • Don’t place near water or metal• Close to other NFC tags
• Use tags with isolation layer
Want to hear a room full of NFC experts have it out over these topics?
NFC begs a lot of questions, we need your help to answer them
Saturday, March 10, 11am Hilton Room 616ABNFC: No Freakin’ Chance?
