What we’re going to cover ….

Intros and IcebreakerOpen Kimono: The Collaborative ProcessThe Networked Nonprofit Defined

A couple of themes from the book ….• A Social Culture• Transparency• Simplicity

Reflection

Allison H. Fine

Beth Kanter

Let’s Get Social!

Quick Poll: Social Media Use; WhoHashtag: networkednpWiki: http: //networkednonprofit.wikispaces.comBook on Amazon: http://bit.ly/networkednp

Kimono Shot

Open the Kimono

Our writing processes are very different

Our brains work very differently …

Our writing tone and style are very different …

There was one thing that we both had in

common that powered our collaborative process …

What is the Networked Nonprofit?

The Networked Nonprofit

BE DO

Understand Networks Work with Crowds

Create Social Culture Learning Loops

Listen, Engage, and Build Relationships

Friending to Funding

Trust Through Transparency Governing through Networks

Simplicity

Photo by Franie

Share Pairs

What is something you heard that resonated?What is something new or thought about before?

Three Themes from the Networked Nonprofit

• Social Culture• Transparency• Simplicity

Red Cross: Creating A Social Culture

Listening Drove Adoption

Social Media Policy Panel: Sat. 10:30 AM - International Ballroom F

More Evidence of a Social Culture

Defining A Social Culture

Uses social media to engage people inside/outside to improve programs, services, or reach communications goals

Source: David Armano The Micro-Sociology of Networks

It looks less like this …..

With apologies to David Armano for hacking his visual! Source: The Micro-Sociology of Networks

And more like this ….

Photo: ableman

Overcoming the fear and opening up is the first step

Loss of control over their branding and marketing messages Dealing with negative comments Addressing personality versus organizational voice (trusting employees)

Make mistakes

Make senior staff too accessible

Perception of wasted of time and resources

Suffering from information overload already, this will cause more

Make Learning in Public Less Stressful: Worst Case Scenarios & Contingency Plans

Reflection

Making a strong business case

Leaders Experience Personal Use

Codifying A Social Culture: Policy• Encouragement and support

• Why policy is needed• Cases when it will be used,

distributed• Oversight, notifications, and

legal implications

• Guidelines• Identity and transparency• Responsibility• Confidentiality • Judgment and common

sense

• Best practices• Tone• Expertise• Respect• Quality

• Additional resources• Training• Press referrals• Escalation

• Policy examples available at wiki.altimetergroup.com

Source: Charlene Li, Altimeter Group

Be professional, kind, discreet, authentic. Represent us well. Remember that you can’t control it once you hit “update.”

Testing the policies: Refining, Educating

Operational guidelines need to be specific and include examples

Don’t moon anyone with a camera, unless you hide your face ….

Reflection:How social is your organization’s culture?

Somewhere in between?

VER

YN

OT

AT A

LL

Transparency

Three Types of Organizations

FortressTransactionalTransparent

Porifera

Simplicity

Focus on what you do best, network the rest

You have too much to do because you do too much

Share Pair:

What could you do less of? How can you leverage your network ?

ReflectionOne Small Step: Free Book

@afine @kanterWiki: http: //networkednonprofit.wikispaces.comBook on Amazon: http://bit.ly/networkednp