The Networked Nonprofit

Moving from “Fortress” to “Transparent”

• What’s a Networked Nonprofit?• Why does it matter?• What does it look like?• How do we lead to get there?

And… what do you what to know?

Agenda

The Networked Nonprofit

Fortress

Transactional

Transparent

Group Action Just Got Easier

Clay Shirky

Shift of Power

Open SourceOpen Source

• Linux, Mozilla, Wikipedia, Drupal

• Collaboration, everybody wins

• More efficient, effective

• Let go of fear, more creativity

What’s Different?

• Calculation of cost and benefit• Be nimble, evolve constantly• What is a brand?• Allocation of time, resources and skills• “Do what you do best, and network the rest”

Observations on the impact for your work? How are you adapting?

What’s Different?

Org + Internet ≠ Success

Some organizations are born this way, And some need to evolve to get there…

Nodes, Influencers, Free AgentsNodes, Influencers, Free Agents

Listening

• Find the conversations you’re interested in; (#JED21)

• Identify key leaders, influencers, nodes and listen to their content and recommendations.

Red Cross

A Person, Not Just A Brand

Reach & Affinity

Opportunities to Support

Start By Giving, Not Asking

Start By Giving, Not Asking

• Who are your nodes and influencers?• How do you know?• How can you strengthen a relationship

with them?

Chevruta

Think Differently

Costs &Benefits,

Risks & Rewards,Staffing &

Policies

• Cost of trying things is approaching zero.• Risks of missed opportunity, or taking too

long to adapt are high.

"We spend more time figuring out whether something is a good idea than we would have just trying it.” - Shirky

“Fail informatively - Fail like crazy”

ACTION-ORIENTED AND PARTICIPATORY

Photo uploads

Facebook Tool

30,000 + participants

$500K raised

Chron of Phil article:

bit.ly/crYfjz

Keep Your Eyes on the Prize

What is VIRAL?What is SUCCESS?Use the P.O.S.T. plan

Trust Through Transparency

Work Differently

You want me to tweet too?

Re-examine Assumptions

Revisit Job Descriptions

STREAMLINE

Collaboration = Better & Faster

50,000Members

90 Chapters

140,000 volunteer hours

Less than 20 FTE staff

Open Leadership

• Align job descriptions new evolving ways of working

• Hire, support and train the right people

• Create a culture that supports openness

• Remove barriers to being open

• Encourage risk taking, reflection, learning

• Celebrate passion and learning

BE PATIENT, BUT START NOW!CHEVRUTA: 3 ACTION STEPS FOR YOU

Fortress to Transparent