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Welcome to the launch ofSurrey Police Beat
Chief Constable Mark Rowley
23 August 2011
23 August 2011
Agenda
• An introduction– Gavin Stephens, Chief Superintendent
• The benefits for neighbourhood policing– Roger Nield, Runnymede Inspector
• Key capabilities of the mobile app– Angus Fox, Director, Multizone Limited
• Questions• Refreshments• Opportunity for interviews / patrol
23 August 2011
Policing & Social Media
CommunicationCommunity Engagement
Operational Policing
Intelligence & Investigation
Internal Collaboration
23 August 2011
Putting policing in your pocket
• Access
• Influence
• Interventions
• Answers
Inspector Roger Nield
23 August 2011
Actually, there are two apps
Free download for the public Customisable Police app• Customisable by force,
district/borough• Informs community what we are doing
– Geo coded updates are sent via Twitter– People can use the public app or search the Internet and social
networks ‘nearby’ to find police activity
• Engagement with the public in this way saves officer time – One or two taps to update– Reinforces presence in the community, since many people see
what each officer is doing.
• Built in accountability– App is specifically registered to each officer– Officers and staff identified by initials and ID
• Built in Geocoding– Location is automatically added
• Huawei IDEOS Android and Apple iOS based phones for Surrey Police
• Easy to use app for iPhone• Improves policing transparency• Information about local officers• Sets crime in context with
interventions• A way for the busy public to tell
police their views & rate priorities• Diverts to local, non emergency
contact and online engagement points
23 August 2011
Customisable Police app
Huawei IDEOS, Android phone Ease of use for officers too!• Tap, tap and forget
– Replies managed by tasking• Cannot inadvertently send inappropriate
updates– Built in taxonomy from jargon to ‘Plain
English’ information updates– Built-in governance
• A normal part of work not an overhead– Culture shift in the team – A tool supporting objectives, not a novelty
• Addresses comments and criticism very quickly generating positive experience– Nipping things in the bud costs less– Positive comments about responsiveness
online
Angus Fox, Multizone
Social, collaboration, mobile software creation, and product management
23 August 2011
Why social and mobile now?
There has been a fundamental shift in how we communicate• For the first time ever, in January 2011, the use
of social media became the single biggest activity online in the UK, overtaking all other categories including ‘Entertainment’ – Experian
• The biggest applications by far in driving data usage on mobile phones in the UK are those using social media
• Communities are increasingly online and placed geographically – this is becoming how you access residents, businesses, and organisations
• “…just in the space of 12 months the way that people communicate with each other using social media has changed out of all proportion,” - Mary Curnock Cook CEO, Ucas, 20 August 2011
Mobile Phone Social Media Application challenges for UK Policing
• Transform service delivery within constrained budgets.
• Challenge the Notion that the Police need Secure expensive devices for everyone
• Use Real time social information networks to account for what officers are doing and engage with the public addressing criticism head-on and providing influence
• Use only open data, store everything in the open on public networks
• No data protection issues • No security issues
Free app download for the public• Easy to use app for iPhone• Improves policing transparency• Information about local officers• Sets crime in context with
interventions• A way for the busy public to tell police
their views & rate priorities• Diverts people to local, non
emergency contact and online engagement points
23 August 2011
23 August 2011
Surrey Police Beat
Public AppDirections to nearest
Police Station
Contact us
Web
Social
Phone
Your Neighbourhood
Priorities
Events
Team
Ratings
Suggestions
Surrey
Photos & Videos
Officers
Helicopters
Police Authority
Surrey Police
News
Live Runnymede Beat
Surrey Feed
Runnymede Feed
Live Map
Crime Chart
23 August 2011
Nearest Police Station
Contact us
• Subtle diversion towards self service
• Local numbers usually included in phone plans
Public replies to neighbourhood activity encouraged
Rating and voting on priorities
23 August 2011
Photos and Videos
• Tap to see Photos or Videos• Direction to existing content • No need to learn Flickr or
YouTube
23 August 2011
What does all this mean?The explosion of mobile access to local information changes everything
• Engagement provides Access and opportunity to Influence
• Answers provide value• Engagement saves officer time and
reinforces presence• Answers are amplified
inexpensively online in real-time• Governance is automatic, officers
cannot send inappropriate updates• Gives local officers access to the
same tools that the public already take for granted
App Development is only part of the picture for a successful live project
• Force readiness workshops, Level setting, culture shift
• Police app, Public app feasibility and development process
• Initial Runnymede rollout– Skills transfer– Willing and able audience– Culture shift– Best practices– All ranks and staff
Questions
Next Steps: • Repeating Runnymede in other boroughs/districts• Augmenting the applications as part of that process• Publishing an Android edition of the public application• Strong dialogue with many major UK police forces and
their stakeholder organisations about similar projects and expansion to BlackBerry smartphones
23 August 2011