Launch of a new FASHION application

Ghanshyam Singh Bais

Why it needs to launch this app?

In todays’ fast & furious lifestyle no one has time to pay attention on personal appearance & fitness especially the male category.

• Men show little bit careless attitude towards their appearance & style.

• But if they show some concern about these than it is not possible that they find everything under one roof which saves time & provide best stuffs.

Keeping this situation in mind JACK & JONES a leading clothing brand will going to launch a new fashion app only for men, which will surely gonna change the life of every men.

NAME & DESIGN OF LOGO

I t m a ke s y o u a d d i c t e d

Name of app: M A N S

Tagline: It makes you addicted

Design:

Company’s GOAL• To provide every small

or big things which is necessary for good looks & style.

• To become a leading brand in men style industry in online shopping market in next 5 years.

Market Overview• At present there is not any kind of app

in market only for men, which provide these kind of opportunities to customers.

• Myntra, Amazon, Flipkart, Yepme are the major competitors in clothing & cosmetic sectors.

• Company believe in micro-marketing so its main targeted customers are men from 18 to 40 age groups.

Marketing Strategy(1) Target marketCompany target almost every sector related to men like men style, cosmetics, watches, sunglasses, fitness related tip, & other accessories.

(2) Customers

Company believe in micro-marketing & especially target men from 18 to 40.

CollaborationSuppliers:

• In clothing sectors we have Raymond, Siya-Ram, Versace, Gucci, Van Helsing, Jack & Jones, Calvin Klein etc.

• In cosmetics, L’oreal, Mount Blanc, Jimmey choo, Carolina Herrera are the major suppliers.

• Rolex, Tag Heuer, G- Shock, Timex are some of the most expensive watches we provided.

• Jimmy choo, BACCA BUCCI, Woodland, Ray Ban Oakley, Persol are some very stylish brand in shoes & sunglasses category.

For Beardoholics & unique hair style

Saloon & fitness tips• Tips are also available for

health & fitness.

• You can also find the best nearby saloon by logging in into your app account.

Distribution of product • Home delivery available.

• Payment mode cash on delivery, net banking, by credit card.

• Easy return policy.

Communication partners

What is new for the investors

This kind of application is not present in the market especially only for man.

Applying micro-marketing concept which surely increase the brand value.

RECAP

Situation.

Name & Design of app.

Company’s Goal.

Market Overview.

Collaboration.

Distribution of product.

Communication partners.

What is new for the investors.

“Created by Ghanshyam Singh Bais, VNIT Nagpur, during an internship with Prof. Sameer Mathur, IIM-Lucknow,iimlfaculty2@gmail.com