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Media Kit uploaded 04.17.13. MFX v.4.2. MundoFOX is the new Spanish language TV station serving Next Generation Latinos in the U.S. MundoFOX fills the gap in Latino programming providing American quality television with Latino attitude! MundoFOX Chicago serves the entire Chicago DMA and is the fastest growing station in the market! For more information about MundoFOX Chicago contact Evan Gordon, Director of Sales at 312.953.5910 / [email protected].
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CHICAGO
4
13
14
Programming
MundoFOX Program Schedule Effective 4/1/13MundoFOX Program Schedule Effective 4/1/13MundoFOX Program Schedule Effective 4/1/13MundoFOX Program Schedule Effective 4/1/13MundoFOX Program Schedule Effective 4/1/13MundoFOX Program Schedule Effective 4/1/13MundoFOX Program Schedule Effective 4/1/13
CST MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY CST
9:00 AM
HASTA QUE LA PLATA NOS SEPAREHASTA QUE LA PLATA NOS SEPAREHASTA QUE LA PLATA NOS SEPAREHASTA QUE LA PLATA NOS SEPAREHASTA QUE LA PLATA NOS SEPARE
ZULA PATROL
¿YA LLEGAMOS? AVENTURAS MUNDIALES
9:00 AM
9:30 AMHASTA QUE LA PLATA NOS SEPAREHASTA QUE LA PLATA NOS SEPAREHASTA QUE LA PLATA NOS SEPAREHASTA QUE LA PLATA NOS SEPAREHASTA QUE LA PLATA NOS SEPARE
ZULA PATROL
¿YA LLEGAMOS? AVENTURAS MUNDIALES
9:30 AM
10:00 AM
LA HIJA DEL MARIACHILA HIJA DEL MARIACHILA HIJA DEL MARIACHILA HIJA DEL MARIACHILA HIJA DEL MARIACHI
ZULA PATROL
IGGY ARBUCKLE
10:00 AM
10:30 AMLA HIJA DEL MARIACHILA HIJA DEL MARIACHILA HIJA DEL MARIACHILA HIJA DEL MARIACHILA HIJA DEL MARIACHI
ZULA PATROL
IGGY ARBUCKLE 10:30 AM
11:00 AM
MERLINA MUJER DIVINAMERLINA MUJER DIVINAMERLINA MUJER DIVINAMERLINA MUJER DIVINAMERLINA MUJER DIVINA
CINE MUNDOFOXCINE MUNDOFOX
11:00 AM
11:30 AMMERLINA MUJER DIVINAMERLINA MUJER DIVINAMERLINA MUJER DIVINAMERLINA MUJER DIVINAMERLINA MUJER DIVINA
CINE MUNDOFOXCINE MUNDOFOX 11:30 AM
12:00 PM
ESCALERA AL CIELOESCALERA AL CIELOESCALERA AL CIELOESCALERA AL CIELOESCALERA AL CIELO
CINE MUNDOFOXCINE MUNDOFOX
12:00 PM
12:30 PMESCALERA AL CIELOESCALERA AL CIELOESCALERA AL CIELOESCALERA AL CIELOESCALERA AL CIELO
CINE MUNDOFOXCINE MUNDOFOX
12:30 PM
1:00 PM
AMO DE CASAAMO DE CASAAMO DE CASAAMO DE CASAAMO DE CASA
EL CAPO LOS 3 CAINES
1:00 PM
1:30 PMAMO DE CASAAMO DE CASAAMO DE CASAAMO DE CASAAMO DE CASA
EL CAPO LOS 3 CAINES
1:30 PM
2:00 PM
ALLÁ TE ESPEROALLÁ TE ESPEROALLÁ TE ESPEROALLÁ TE ESPEROALLÁ TE ESPERO
EL CAPO LOS 3 CAINES
2:00 PM
2:30 PMALLÁ TE ESPEROALLÁ TE ESPEROALLÁ TE ESPEROALLÁ TE ESPEROALLÁ TE ESPERO
EL CAPO LOS 3 CAINES
2:30 PM
3:00 PM
A MANO LIMPIAA MANO LIMPIAA MANO LIMPIAA MANO LIMPIAA MANO LIMPIA EL CAPO LOS 3 CAINES3:00 PM
3:30 PMA MANO LIMPIAA MANO LIMPIAA MANO LIMPIAA MANO LIMPIAA MANO LIMPIA EL CAPO LOS 3 CAINES
3:30 PM
4:00 PM MUNDOFOX ¡Y YA!MUNDOFOX ¡Y YA!MUNDOFOX ¡Y YA!MUNDOFOX ¡Y YA!MUNDOFOX ¡Y YA!
EL CAPO LOS 3 CAINES
4:00 PM
4:30 PM NOTICIAS MUNDOFOXNOTICIAS MUNDOFOXNOTICIAS MUNDOFOXNOTICIAS MUNDOFOXNOTICIAS MUNDOFOX
EL CAPO LOS 3 CAINES
4:30 PM
5:00 PM
YO SOY BETTY LA FEAYO SOY BETTY LA FEAYO SOY BETTY LA FEAYO SOY BETTY LA FEAYO SOY BETTY LA FEA
EL CAPO LOS 3 CAINES
5:00 PM
5:30 PMYO SOY BETTY LA FEAYO SOY BETTY LA FEAYO SOY BETTY LA FEAYO SOY BETTY LA FEAYO SOY BETTY LA FEA
EL CAPO LOS 3 CAINES
5:30 PM
6:00 PM
MINUTO PARA GANARMINUTO PARA GANARMINUTO PARA GANARMINUTO PARA GANARMINUTO PARA GANAR
CINE MUNDOFOXCINE MUNDOFOX
6:00 PM
6:30 PMMINUTO PARA GANARMINUTO PARA GANARMINUTO PARA GANARMINUTO PARA GANARMINUTO PARA GANAR
CINE MUNDOFOXCINE MUNDOFOX6:30 PM
7:00 PM
ATRÉVETE A CANTARATRÉVETE A CANTARATRÉVETE A CANTARATRÉVETE A CANTARATRÉVETE A CANTAR
CINE MUNDOFOXCINE MUNDOFOX7:00 PM
7:30 PMATRÉVETE A CANTARATRÉVETE A CANTARATRÉVETE A CANTARATRÉVETE A CANTARATRÉVETE A CANTAR
CINE MUNDOFOXCINE MUNDOFOX
7:30 PM
8:00 PM
LOS 3 CAINESLOS 3 CAINESLOS 3 CAINESLOS 3 CAINESLOS 3 CAINESINCREÍBLE PERO
REALUFC CLASSIC
8:00 PM
8:30 PMLOS 3 CAINESLOS 3 CAINESLOS 3 CAINESLOS 3 CAINESLOS 3 CAINES
INCREÍBLE PERO REAL
UFC CLASSIC8:30 PM
9:00 PM MUNDOFOX ¡Y YA!MUNDOFOX ¡Y YA!MUNDOFOX ¡Y YA!MUNDOFOX ¡Y YA!MUNDOFOX ¡Y YA!
INCREÍBLE PERO REAL
UFC CLASSIC9:00 PM
9:30 PM NOTICIAS MUNDOFOXNOTICIAS MUNDOFOXNOTICIAS MUNDOFOXNOTICIAS MUNDOFOXNOTICIAS MUNDOFOX
INCREÍBLE PERO REAL
UFC CLASSIC
9:30 PM
10:00 PMTRES MILAGROSTRES MILAGROSTRES MILAGROSTRES MILAGROSTRES MILAGROS KDABRA LYNCH
10:00 PM
10:30 PMTRES MILAGROSTRES MILAGROSTRES MILAGROSTRES MILAGROSTRES MILAGROS KDABRA LYNCH
10:30 PM
11:00 PMEL CAPOEL CAPOEL CAPOEL CAPOEL CAPO MENTES EN
SHOCKA MANO
LIMPIA
11:00 PM
11:30 PMEL CAPOEL CAPOEL CAPOEL CAPOEL CAPO MENTES EN
SHOCKA MANO
LIMPIA 11:30 PM
News
11
Show Type: Telenovela
“The pretty ones envy the luck of the ugly ones”, says the famous Spanish-language phrase. That’s exactly what Ugly Betty is about. Beatriz Pinzon is not sexy, she’s not graceful, and she’s definitively not elegant. She’s actually very awkward, but her brilliant brain does more for her than any pair of heels can do for a pair of legs. The beautiful, intimidating models, and the daily dose of rejection she suffers at ECOMODA, do not get in the way of this ugly duckling who, against all odds, captures the heart of friends and the love of her life, resulting in the transformation of a lifetime.
Synopsis:
Program: Yo Soy Betty La Fea
Show Type: Series
Synopsis: “El Capo” is the story of Pedro Pablo León Jaramillo, a man who by necessity, chance and ambition becomes the richest and most wanted drug trafficker in his country. Jaramillo is the most strategic, fascinating and mysterious drug lord of all time, b u t h e h a s i n a d v e r t e n t l y trapped himself in a web of betrayals, hate and love affairs far too large for him to control
Program: El Capo
UFC
Program: Kdabra 2
Show Type: Series
Synopsis:The breakthrough US-style series, starring Mexico’s top star Christopher Von Uckerman (Luca), will deliver nothing less than it did in its first season: pure magic. Luca returns with the mission to find out his origins, and in his search, we will be mesmerized by the drama, mystery and spiritualism that surrounds him.
This Spanish-language original drama is a record breaking Fox series that is s u r e t o c o n t i n u e d e l i v e r i n g entertainment of magical proportions.
Program: Lynch
Show Type: Series
Synopsis: Dark humor, bizarre situations, and an irreverent look on life and death. Lynch is the series for those who believe they need m o n e y , l o v e , o r d e a t h . Resurrection services, accidental or natural death staging, unique funerals, burial videos, and a new identity abroad are just some of the services one can find in this unique funeral home that is sure to leave the audience thinking about the life they have now, or their next one.
The Chicago Hispanic Market
Chicago’s Hispanic Population
Over 2 million Hispanics call Chicago
home.
21.1 % or one of every five people in
Chicago is Latino.
Chicago’s Hispanic population makes up
3.9% of the U.S. Hispanic population.
Source: U.S. Census
Hispanic Acculturation Levels
Source: Nielsen Targeting
Least AcculturatedMostly foreign born, with a high percentage of adults with no High School education. They speak only Spanish at home and have a high percentage who rent housing.
Bi-CulturalForeign born or US born with parents born outside of the US, they speak both English and Spanish. This group is concentrated in the middle income ranges and typically has at least some High School education.
Most AcculturatedHigh percentage 2nd and 3rd+ generation Hispanics. They tend to have a higher level of education and are predominantly English speaking.
Nearly 80% of Chicago’s Hispanic populat ion i s b icul tural or most acculturated.
Chicago Hispanic Population Trend
0
1,000,000
2,000,000
3,000,000
4,000,000
841,787
1,416,584
2,003,631
3,504,659
1990 2000 2012 2040
Source: U.S. Census Bureau; Chicago Metropolitan Agency for Planning.
Hispanic Market Age Groups
Source: U.S. Census, 2011 American Community Survey
35.1% of Chicago Hispanics are under 18 and account for 29.8% of Chicago’s total persons under 18.
0
0
0
0
0
10.18%
19.50%
16.84% 17.31%15.25%
10.42%
6.11%4.38%
Under 5 5-14 15-24 25-34 35-44 45-54 55-64 65+
Fun Facts
Chicago’s Hispanic population would make it the 17th largest city in Latin America.
Chicago’s Hispanic population would make it the 30th largest metropolitan area in the United States--larger than the general market population of Las Vegas.
Chicago’s Hispanic population would make it the 5th Largest metropolitan area in Mexico and Chicago’s Mexican population would make it the 8th largest metropolitan area in Mexico.
Source: Mongobay.com, The Largest Cities in Latin America; U.S. Census, 2011 Population Estimates; World Gazetteer, Metropolitan Areas in the Americas
Chicago’s Hispanic households account for 12% of the DMA’s $51.8 billion dollars (roughly $6.2 billion) in annual discretionary spending.
From 2006-2012 the adult Hispanic population of Chicago was the 9th fastest growing market in the country (22%).
86% of 2nd generation Latinos speak either only English or mostly English.
92.6% of Chicago Hispanic males under 18 and 93.1% of Chicago Hispanic females under 18 are U.S. born (2nd generation or higher).
Median age of Chicago Hispanics is 27.1 with males being 26.9 and females 27.2.
Source: Experian Simmons; U.S. Census
More Fun Facts
WOCK Coverage Effective April 2013
MundoFOX Chicago may be viewed over the air on DTV channels 13.1, & 50.2, Comcast channels 178 (HD) & 388 (SD) and AT&T U-Verse 13.
Chicago’s Hispanic population is huge and rapidly
growing.
MundoFOX is the ONLY station in the market targeting
the U.S. born Latino.
The U.S. born Latino is better educated and has more
disposable income than their parents.
MundoFOX will fill the gap in U.S. entertainment for this highly attractive demographic.
MundoFOX Chicago covers the entire Chicago DMA.
Summary
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