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The OTT Mobile Revolution - The Changing Industry Landscape. Mobile, broadband and cloud are changing everything, with the rise of free and low-cost OTT services accessed from mobile devices. mPortal provides mobile expertise, including a suite of OTT apps, to help providers win in this market.
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Service providers are now beingchallenged by OTT providers
Landline
Telephone
Mobile,
Voice
& Content
Television
& Video
Fixed
Internet
Dial Up
ISPs
Incumbent
Telcos
Wireless
Carriers
Cable
MSOs
Traditional service providers used tofocus on a single key service
Changing the industry Landcape
28%
72%
That percentage has doubled in the last three years.
Almost a third of content (video and TV) is watched“on-demand” and on mobiles
of millennials watch TV through Netflix, Hulu, and Youtube and other OTT platforms.42%
Facebook and Google have created an audience about to overtake all of TV in terms of reach.
Ecosystem
Led
3-5 years
2-4 years
1-3 years
OTT Led
Operator
Led
Incumbent operators continue tomost relevant in voice & video/TV
Market becomes fragmented across multiple OTT providers
Risk of value shifting away from traditional providers towards ecosystem players
Media
Providing "second screen" experiences such as discovery, enhancement and socialization of TV and On Demand content to tablets and smartphones.and smartphones.
Comms
Designed to provide a superior end user experience for integrated voice, video, conferencing and collaboration services across connected devices.
® Hub
Improving visibility in an endless sea of apps with the ability to aggregate, organize, categorize and present branded apps for display on user's favorite devices.favorite devices.
The Mobile Experience Platform (UI and UX) that provides the critical link between service providersexisting service infrastructure, and the successful deployment of IP-based mobile apps & services
(VoIP, UC, Video Entertainment) across an ever-changing array of devices.
– The Mobility Experts www.mPortal.com