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mPortal Inc offers a mobile discovery solution aimed at simplifying the discovery and download of content and applications on connected devices such as mobiles, tablets and smart TVs. mPortal's SPRINGBOARD platform for connected devices that spans both feature and smart mobile phones facilitates search, discovery, purchase and download of mobile content and applications for all stakeholders in the mobile ecosystem including Operators, Content Providers, Advertisers, App developers and Handset Manufacturers. Its solution enables the generation of higher ARPU through increased and need-driven uptake of mobile data, both directly as well as via third party App stores. The mPortal platform has successfully uncovered unique monetization opportunities to many of mPortal's global customers, showing significant increases in their VAS revenues. mPortal’s platform is also capable of residing on both feature phone and smart phone home screen with minimal memory impact. It is OS agnostic, independent of CDMA / GSM formats and runs on MediaTek, Qualcomm, Windows, Apple, Blackberry and Android phones. The SPRINGBOARD platform is provided as a cloud based managed service leveraging the Amazon Cloud Infrastructure globally. Sophisticated metrics and device analytics provide intelligence on the device’s usage, VAS consumption and pain points, which help in refining the business strategy of operators, handset makers and content providers.
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The Future of Connected Devices What’s next after App Stores?
DP Venkatesh CEO, mPortal Inc
dp @ mPortal.com
The Connected Experience In 2011 and beyond, Networks, Devices and Content all Come Together
U.S. 4G Networks will garner 30 million consumers by mid-2012
Tablets will be a $45 billion market by 2014
Global enterprise cloud revenue will exceed $22 billion by 2014
Smartphone app revenue will more than triple between 2011 and 2014
4G 30 M
3G 130 M
2G 120 M 2010
$15.6 B
2012 $32.5 B
2014 $45.9 B
2010 $9.2 B
2012 $15.4 B
2014 $22.4 B 2010
$5.1 B
2012 $12.8 B
2014 $26.5 B
Source : Analsys Mason; mPortal Analysis
This Transition Will Be The Biggest Ever Some early evidence is already here
Explosion of Android Tablets, Tablets - Everywhere
Growth of Amazon and Other Cloud Players
Rise of Smart TVs and Console Devices
This is a Global Phenomenon The next 3 years will see explosive connected device growth globally
Developed Economies Emerging Markets
Phones Basic Feature Smart Phone Basic Feature Smart Phone
Tablets iPad Android Other Android Tablets
TV TV s Smart TVs TV s Interactive TVs
Networks 3G 4G 2G 3G 4G
Content/Apps Video, Music, Social Networking, Entertainment, Messaging
Video, Music, Enterprise, Social Networking, Messaging
Cloud Services Slow - Medium Adoption Fast Adoption
• incredible opportunity for creating next gen business models
• ubiquitous connectivity • over 100% penetration of
certain connected devices
Balance of Power is Shifting Towards the Consumer Providers that capitalize on connected user experience will win
Device OEMs & OS Providers
Telecom & Cable Providers
Software Vendors
Infrastructure Providers
Consumers
Connected User Experience becomes
the differentiator
Over-the-Top & Content Providers
Major Players are jockeying for position
Devices
OS Platforms
Cloud Services
Content / Apps
Other Services
Other
Service Providers / App Publishers / Media Companies / Enterprises
There is a significant need in the marketplace for enabling content / apps and other services across the various devices, networks and OS platforms.
There is a significant demand for cross platform capabilities
Devices
OS Platforms
Cloud Services
Content / Apps
Other Services
Other
India’s internet users will increase 5-fold by 2015 with 75% choosing mobile access
Source: 2010 McKinsey digital consumer survey; mPortal Analysis
100%, millions of users = 81 450
Penetration, % of total population 7% 35%
t Projected
76
14
10
2010 2015t
21
38
41
PC Only
PC & Mobile
Mobile Only
Share of Internet Use by Channel in India
The lines between Access, Devices, and Services are starting to overlap
Sources: BCG Telecom Regulatory of India; mPortal analysis
2010: $65 billion market
Access
$31 billion $12
billion
$22 billion
Services
Devices
2015: $116 billion opportunity
Access
$44 billion $36
billion
$36 billion
Services
Devices
India Digital Market Size
While feature phones will continue to be relevant, the real money is in high end subscribers
Source : Analsys Mason; mPortal Analysis
What does this mean ? Over the next few years……..
• Operators – Would attempt bundling of devices – Get more value out of services and focus on ARPU increases thru
higher VAS discovery
• Device Manufacturers – Would like to get into services as a differentiator and an added
revenue stream
• Services – Content leaders would explore bundled handsets with easy
access to their content to enhance discovery away from their traditional delivery channels
mPortal enables its customers to create connected experiences across multiple platforms
Device specific Software Platform that supports multiple connected devices and enables easy creation of end user experiences
Cloud based Software Platform and Infrastructure provided globally as a managed services business
APIs and Platform access for ecosystem partners to connect to pre-packaged content/apps and custom connectors easily
11
mPortal SPRINGBOARDTM
Managed Service
mPortal’s SPRINGBOARDTM Platform has powered several leading Mobile / Cable Operators / Media Companies globally
SPR
ING
BO
ARD
TM
Software on the Device
Software on the Server
Platform
Infrastructure
Toolkits
OOTB Services
Custom Services
Integration & Implementation Srv.
Market Proven Multiple Platforms
12
Case Study: Services innovation in India today
• Embedded Home screen solution with Widget Platform
• Voice / SMS or Data services
• Solves the problem of DISCOVERY of mobile VAS
Thank You
PG Ponnapa CEO, Emerging Markets
Ponnapa.PG @ mPortal.com
DP Venkatesh CEO, mPortal Inc
dp @ mPortal.com
