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    User Acceptance of Information Technology: Toward a Unified View

    Author(s): Viswanath Venkatesh, Michael G. Morris, Gordon B. Davis, Fred D. DavisSource: MIS Quarterly, Vol. 27, No. 3 (Sep., 2003), pp. 425-478Published by: Management Information Systems Research Center, University of MinnesotaStable URL: http://www.jstor.org/stable/30036540.

    Accessed: 16/08/2011 13:26

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