Vijith Venkatesh

Why LinkedIn?

Noble Mission“Connect the world’s professionals to make them more productive

and successful”

Useful Value Proposition“Connect talent with opportunity at massive scale”

Lofty Vision“Create economic opportunity for every member of the global

workforce”

My Personal Belief

What’s Working and What’s not?

400 Million registered Professionals in over 200 countries

40 million students and recent college graduates

6 million open job listings

More than a billion Skills endorsements

2 new members join LinkedIn per second

2014 2015 2016

Members 277 347 414

% change 37% 25% 19%

Revenue 1529 2219 2991

% change 57% 45% 35%

Understanding the User

“LinkedIn is definitely the first place I go to, for professional

networking and job search”

“I am confused about specific skills, that the companies are

looking for”

“I always visit people’s profile before deciding if that job’s a right

match”

“If only it could tell me, where’s the skills’ gap?”

Proposal

“Future education doesn’t happen in the brick and mortar

universities”

Skills Based Professional

Development

1. They compare with other industry professionals

2. They look up the skillset required for a job

3. They want to learn about a new skill

Prototypes

Metrics

1. Happiness– Net-Promoter Score

2. Engagement– Number of visits per week

– Number of transitions to skills pages• From user profiles

• From job pages

• Independent searches

3. Adoption– Number of new skills added to the profile

– Number of new skills added to the learning list

– Number of new Premium upgrades

– Number of new Lynda upgrades

4. Retention– Number of subscription cancellations

or

– Number of subscription continuations

GTM Plan

Messaging: “Skills based professional development is the future

of education”

Product : Skills Finder

Promotion :

• Press Release

• Influencer Posts

• Publicity video

• Tweets, Facebook posts

Price : Linked Lynda videos are premium, but consolidated

pricing plan can be introduced later

Place :

Future Road-Map

• Single Sign-On, LinkedIn & Lynda.com

• Account Consolidation

• Skills Recommendation

• Content Curation, Skills Tagging

• Building Partnerships

Thank You