Mobile Games
Mobile GamesSeptember 12, 2011www.momoboston.com#momobo
Nokia with Windows Phone2Nokiahttp://jobs.nokia.comtwitter
@nokiacareersfb: Nokia: Global Careers Richard
Kasperowskihttp://kasperowski.commailto:[email protected]
@rkasper
# 2011 Nokia 2011-09-12/ Richard KasperowskiIntroducing a
mobile-first, responsive BostonGlobe.comJeff MoriartyVP, Digital
ProductsThe Boston Globe@[email protected]
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Inconsistent window widths, screen resolutions, user
preferences, and our users installed fonts are but a few of the
intangibles we negotiate when we publish our work, and over the
years, weve become incredibly adept at doing so. But the landscape
is shifting, perhaps more quickly than we might like.
Ethan Marcotte, Web designer and developer and Author,
Responsive Web Design
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Some of our goals for BostonGlobe.comDevelop a new revenue
stream of paid subscribers who value The Globes
journalismDifferentiate the product from Boston.comCreate an
efficient, clean readable experienceBuild for an increasingly
mobile WebBlur the lines between a Web site and native
application
A quick overview
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Consulting
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Development
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The Wii Tennis of Location-based games
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The fantasy
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The reality
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87 million
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The fantasy
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The reality
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750 million
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The fantasy
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The reality
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The reality
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The realityAlbert-Lszl Barabsi
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Sell to the fantasy
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But design to the behavior
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[email protected]
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HTML5 Mobile Game Platform
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Why Mobile Games in HTML5? Ubiquitous across iOS, Android,
BlackBerry, webOSKnown, open standards - Web and game developers
share a common language Open distribution
MF
1HMocoSpace
#1 in Social Engagement#4 in Mobile Web Traffic
#1 in Mobile Entertainment
>20 million members>3 billion page views / month25 million
games / monthPlay Games. Make Friends.
25 million games per month1.6 million minutes per day playing
games4 sessions and over 20 minutes per day per gamer
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MocoSpace Game PlatformViral channels to tap into social
graph
Moco Gold virtual currency
Community profiles, messaging, chat, discussion forums
Gaming leaderboards, rewards (Moco Creds), challenges
Analytics for measuring, optimizing & monetizing
Crime-based RPG 125,000+ DAU3.5M mins/day3% conversion to paying
users
Location-based celebrity RPG HTML5 Geolocation check-insFacebook
Places integration
3rd party games
$2M Mobile Game Developer Fund
[email protected] MocoSpace recently announced the$1M
Mobile Game Developer Fund, providing developers with the tools
they need to build, promote, and monetize their games on the
MocoSpace Game Platform.
For more information or to submit a proposal, contact us
[email protected]
MocoSpace recently announced the$1M Mobile Game Developer Fund,
providing developers with the tools they need to build, promote,
and monetize their games on the MocoSpace Game Platform.
For more information or to submit a proposal, contact us
[email protected]
Game Development ExperiencesErik Asmussen
Project OverviewLiked potential for iPad as a board gaming
platformCatan and Risk are fun but each broken in their own way -
thought I could do betterWanted a way to learn various aspects of
iPad development
ChallengesNo MoneyDo everything myselfDont know what Im
doing
GameplaySettle territories, which produce resourcesUse resources
to build/upgrade structuresStructures generate more resources,
including Colony PointsEnough Colony Points will win you the game,
or you can spend them to invade your opponentGet bonus points for
owning large regionsAll strategy, minimal luck
Version 12-4 Players (Local only)Multiple Gameplay modesRatings:
LowSales: LowBiggest complaint: Whats the point?
Version 2Added real-time multiplayer using Game CenterRatings:
LowSales: LowBiggest Complaint: No single-player
Version 3Added AIRatings: MedSales: LowBiggest complaint:
graphics
Version 4Graphical Overhaul (60 fps, animations, all art redone,
landscape mode, auto-rotate)Quick-MatchAchievementsAI
OverhaulGameplay TweaksRatings: Very High (current average: 4.9 out
of 5)Sales: LowBiggest complaint: Nobody Online
Version 5 (coming soon)Universal (runs on iPhone)New iOS 5
features:Turn-based online matches!Improved graphicsSales:
Extremely High** I hope
What have I learned?Single-player experience is importantPolish
is critical (e.g. visual feedback)Small/Focused probably better
approachOnline matches almost useless for small games. Turn-based
option should helpFreemium not necessarily the best optionUsers are
(almost) never happy = scope creep
What have I learned?Good reviews High SalesLow Price = High
SalesBonus: forum posts + discounts
What doesnt really work?Facebook Ads (TBD to some extent)Banner
advertisements on large sites(smaller, targeted sites ok)Begging
Kotaku for a review
Hope springs eternalIncreased potential of iPhone marketMore
advertising optionsActual online multiplayerPositive feedback
[email protected]
Our Experienceswith Mobile HTML5 Game Development@cykod /
@games4language
The BrowsersAnything Webkit = GreatAnything Else = Horrible*
Cool StuffAccess to some of the Mobile Goodies:Orientation /
Accelerometer*Geo-locationTouch Events (w/ Multi-touch**)Local
StorageOffline Storage* Mobile Safari and Firefox only ** Except
Android
Our HTML5, Node.js, & Websocket
Proof-of-Concepthttp://spacewords.gamesforlanguage.com/
Borked Stuff:SoundThis is actually a pretty big deal.Android has
no supportiOS lets you play one sound at a time which must be
initiated by a user action. No preloading*Events fire at-random,
seemingly when they want to.*
Solution?Currently, there is none for Mobile HTML5, but...
Theres Always PhoneGap...Wrap your Mobile Site, use PhoneGaps
Media element for Audio until that day comes.
Thanks! Questions@cykod /
@games4languagehttp://www.gamesforlanguage.com
MediaMobMedia. Mobile. Simplified.
MediaMob presents:myKarmaIn-Game Advertising & Engagement
PlatformSeptember 2011
Confidential - Not for DistributionEngagement: Typical
smartphone userSpends ~15 hours / month playing gamesPlay a game
once/week (92%).almost half play daily (45%) Volume: Angry Birds
downloaded 250 Million Times
Ads:Ad revenue in mobile games is expected to rise tenfold from
$87 million in 2010 to $894 million in 2015
Mobile Gaming: Opportunity!
Confidential - Not for DistributionMobile Gaming &
Advertising ChallengesGrowing pressure to release free games
Ad revenue within free games is sorely lacking:* Where are the
ad dollars promised from iAd? * Why arent people clicking on
banners from AdMob, Millennial and JumpTap?
Traditional ad units within mobile games are interruptive and
not effective
Average mobile CTR is between .5 - .8%
Publishers, Advertisers and Players demand a better
experience
Confidential - Not for DistributionMediaMob does it betterSears
Auto Center / Road Trip
Confidential - Not for DistributionIntroducing the myKarma
Points & Rewards NetworkDeliver a better, dynamic ad unit that
publishers will want to display in their game, and that users will
be more likely to engage with
Dynamic system for featuring sponsored goods and in-game
benefits Example: Sears provides users with new tires, making their
car drive faster...typically $.99 but FREE from Sears Auto
Center
Bridge the gap between IN GAME POINTS and REAL WORLD
REWARDS:Users are more likely to respond positively to sponsor
offer at end of level / gameExample: Would you like to learn more
about a special offer from Sears for new tires?
Confidential - Not for DistributionValue exchange: In-game
benefits for ...Advertisers may give away in-game benefits as a
goodwill gesture or chose to have users complete an action before
they can redeem their reward:
Within pop-up message: To redeem your Instant Karma within the
game, complete the following action....
Actions can be defined by the game developer (only willing to
accept these types of actions for my users to have to endure for
redemption) and then selected by advertiser (based on different
pricing levels and to meet their objectives for the campaign)
Actions to include:Complete a form (i.e. email address + submit
button)Watch a video (served from backend)Become a Fan (requires
Facebook Connect integration)
At the completion of the Action, user is returned to the exact
place within the game
Confidential - Not for DistributionMediaMob - Publisher
Portal
- Create account
- Download SDK
- Upload games
- Manage features and placements
- Reporting
Brands & Publishers
Confidential - Not for Distribution
Publishers - Brands Gamers
Matt [email protected]:
781-777-2714M: 781-789-1440Confidential - Not for Distribution
HitcheryA new mobile/social game to rock your phone(and your
world)
About UsVirtual hitchhiking gameConceived October 2010, won
Boston Mobile Startup Weekend in NovemberRuns on Android and
iPhone
Meet Johnny
Johnny lives on your phone.
But your phone...
Your phone is also your bus.
You can drop Johnny off in real world placesby pulling over.
Places where other players can pick him up!
Johnnys owner gets a notification wheninteresting stuff happens
to him.
And when Johnny does cool stuff, he earns hats!
Of course your bus does cool stuff too...so it earns bumper
stickers.
Drivers and passengers(or hitchers in the same place)can chat in
realtime
Share photos of your passengerswherever you pull over in the
real world
And those photos go into each hitchers scrapbook.
Your hitchers can have destinations in mind
Of course, theres more...but thems the basics.
Business ModelFree to play (w/ads)In-app purchase: bigger bus +
more hitchers + no ads...Huge marketing potential for
brands/businesses
The Hitchery TeamGlen Daniels - founder, Rails and Android
developerKevin Monahan - SW team member, iPhone developerMike
Altman - User Experience
So... when?Beta-testing now around BostonAndroid out first, then
iPhoneHopefully both by Halloween
Help us playtestWe need a great local graphics/UI personIf you
are an investor, wed love to talkGet on Board
Get on BoardScan a sticker, or visit http://hitchery.com/qr1Were
on Facebook, and @thehitchery on the Twitters.Were also local, and
enjoy beer. :)
Thanks andHappy [email protected]
[email protected]
Dave BiscegliaCo-Founder & CEO
Favorite place...Ralph ShaoCo-Founder & CTO
Favorite place...Joe WilliamsLead Artist
Favorite place...
The State HouseDisney World
MIT Media Lab
Fun, Creative, and RewardingSmall Team w/ Big VisionWork Hard |
Play HardMost importantly...
Working with The Tap Lab...
We hang out with Penguins!
Mandatory recess on Wednesday!
What were looking for...Smart, Talented, and
ResourcefulLocal/relocate to BostonLoves playing gamesWicked
Fun!
Rails DevelopersBackendCS Degree (not required): Hackers
Welcome!Rails 3, MySQL, MemCacheExternal API ExperienceBonus points
for Google and Foursquare
Mobile DevelopersiOS & AndroidCS Degree (not required):
Hackers Welcome!iOS and/or Android ExperienceFor iOS: CoreGraphics
and CoreAnimationRESTful APIs | Map Views | Geolocation
Experience designing Social/Mobile gamesPrior work for us to
reviewQA, Game Testing, BalancingMetrics driven designGame
DesignersSocial & Mobile
Experience designing Social/Mobile gamesPrior work for us to
reviewPlayful/approachable look and feelLover of Games!
Game ArtistsSocial & Mobile
iOS & Android DevelopersSocial Media GurusCampus
RepsInternship ProgramTech, Biz Dev, & Social
Send Resumes [email protected]
[email protected]
Mobileto HTML5 2011 Gradient StudiosMichael "Z" Goddard, Trevor
Sayre
FieldrunnersHD Gameplay Trailer - iOS and Android
Fieldrunners HD Gameplay Trailer
HTML5Open Web TechnologiesNot just the next version of
HTMLIntegrated media contentCollection of open web
technologieshttp://slides.html5rocks.com/
FieldrunnersHTML5 Tech - Getting Fieldrunners in the
BrowserJavaScriptECMA-262 3rd
EditionjQueryglMatrixhttp://code.google.com/p/glmatrix/WebGL
(OpenGL ES2)http://doesmybrowsersupportwebgl.com/WebAudio (Not the
Audio
tag)https://dvcs.w3.org/hg/audio/raw-file/tip/webaudio/specification.htmlFileSystem
API (for offline
support)http://www.html5rocks.com/en/tutorials/file/filesystem/
FieldrunnersHTML5 Gameplay
Fieldrunners HTML5 Gameplay
HTML5Now more than everBig CreatorsGameLabBocoupAtlas
VenturesGoogleZyngaGreat Middleware EvolvingFacebook (Project
Spartan)Game ClosureImpactJS
HTML5Get on BoardWider audienceEveryone has a browser
(http://gs.statcounter.com/)WebGL (39.09%)Firefox 4+Chrome 8+Safari
5.1+Hardware Accelerated Canvas (21.77%)Internet Explorer
9.0+Firefox 5+Chrome 13+Safari 5.1+Conversion (Browser to
Mobile)Connect Browser and Mobile
Talk with Us@gradientstudios@trevorsayre@zofgames
Mobile GamesSeptember 12, 2011www.momoboston.com#momobo
