Mobile Browser Games

Future or Present?

Who am I?

• Alex Nichiporchik

previously

• Game Journalist > Game Producer > Online Marketeer

currently

• Business Development & Online Marketing @ Spil Games

What is Spil Games?

46 websites 18

languages3 channels

The transformation

• Localized domain strategy• Huge growth to 130m UVs/mo• Transformation into social portals

(we publish social games!)

• The dream for Cross Platform Gaming….

A year ago…

• Flash Lite not a good user experience, doesn’t work on iOS

• App Store too closed

• Something called HTML5 emerges

Today

• 40+ websites • A catalogue of rapidly evolving HTML5 games• Social layer on the mobile platform

Take your phoneGo to agame.com

The games are getting good!

Most significant devices(for our platform)

iPad40%

iPod25%

iPhone35%

Android44%

iOS56%

• iPad users spend most time• Android is growing fast, will overtake soon

OS Drilldown

iOS Drilldown

Who needs this?

• My mom• My 7yr old niece• People who are unable to take

the extra step to an app marketplace

• Spil Games grew because of easy access gaming

A glimpse of the future

• Native apps to co-exist with browser based games

• Cross-promotion: free mobile/desktop web games & app stores

• Social layer enabling mobile social games• Cross platform gaming – is it the dream?

We are getting there

In conclusion: a sneak peak

Thank you

Questions?

Alex@Spilgames.com