Mobile Marketing 2012

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Keith Griffis @MrSimpleMediaSimple Media Marketingwww.SimpleMediaMarketing.com

Visit www.SimpleMediaMarketing.com for more web marketing strategies.

Mobile Marketing 2012:How to Leverage Mobile Users to drive revenue


Agenda

1. Mobile Statistics

2. What is Mobile Marketing?

3. Basics of Mobile Marketing

4. Mobile Advertising

5. SMS Text Campaigns

6. Open Discussion



Who am I?

• Web Nerd starting at 14

• B.S. EE & MBA

• Full Time Marketing

• Marketing Blogger

• Speaker/Coach


Keith GriffisSocial Media & Internet Marketing Consultant


Guess that number?

101,300,000



Guess that number?

101,300,000Mobile Subscribers using

smartphones in U.S.*

13% growth in 1 year (U.S. Population is 300M)

*Data provided by MobileLens and published courtesy of techncrunch.com


Usage statistics


• 74.6% Use their Smartphone for SMS Texts.

• 48.6% Use Mobile Apps

• 50% Use Mobile Browsers


What is Mobile Marketing?


Goal of MM is to obtain customers via mobile technology (Mobile Apps, SMS Text, etc) for a specific purpose

(i.e. Visit a location, make a purchase, or capture a lead)


What is a Mobile Device?


Basic Phones(SMS Only)

Smart Phones w/ Data Plan(iPhone, Droid, Blackberry)

Tablets(iPad, Galaxy)


Are All Mobile Devices the Same?


No! Demographic, Available Technology, Usage Behavior, & Marketing Tactics Differ between

devices.

= = ?


Demographic per Device


Age/Finances

Lifestyle/tech saavy

Personal/Business


Available Technology


Different Technology dictates different marketing

techniques per device.

SMS OnlySMS/MMS Text,

Mobile Apps,Mobile Web

Mobile Apps,Mobile Web


Behaviors per Device


Different behavior dictates different marketing

techniques per device.

Talk first, text second

Casual Browsing, Traveling

Everyday use, shopping, directions,

games.


How do we leverage Mobile Users?


1. Get in front of them

2. Capture the Lead

3. Make the Sale!


Get in Front of Customers


Mobile AppsMobile AdsSMS Text Campaigns


How do SMS Text Campaigns Work?


1. User Text a code to a special number

2. User is added to a list

3. Company sends periodic texts to the list (like email lists)


A few uses for SMS Text?


Deals &Discounts

Real Estate Updates

Local biz


Service for SMS Text Campaigns?


SimpleTexting.com offers 30 day free trial


How do Mobile Ads work?


1. User is using an app and clicks a mobile ad

2. User is taken to a landing page with a form or phone #

3. User signs up on form or calls #.


A few uses for Mobile Ads


Event Promotion

Multimedia Content

Restaurants


Services for mobile ad campaigns?


Admob by Google

iAds by Apple

Yp Mobile & Others


Capture the Lead


Use a landing page with 1 Call to Action


How to leverage mobile apps?


Leverage Existing AppsCreate Your Own App


Existing Mobile Apps to use?


Location-basedCheckins

Product-basedCheckins(Checkpoints)

Map-Centric Apps

(ShopSaavy)


Make the Sale


70% use Smartphone while shopping.

20% of Visitors who visit mobile-optimized

site, Call.

Stats courtesy of DudaMobile.

Powerpoint TemplatesPage 25Visit www.SimpleMediaMarketing.com for more web marketing strategies.

Thank You!


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