2012 Mobile Marketing Guide

7/28/2019 2012 Mobile Marketing Guide

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MobileMarketingforACSSpecialEvents 1

MobileMarketingFor

ACSEvents

2012Version2.0


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Mobile Marketing for ACS Special Events 2

TableofContents

IntroductiontoMobileMarketing..........................................................................................3Aboutthe2012ACSEventsSMSProgram..................................................................................3

ProgramBasics............................................................................................................................4

AbouttheHipcricketAdvertiserClub.........................................................................................4

BuildingYourMobileSubscriptionList....................................................................................5

OptingIn:4EasySteps................................................................................................................5

HowToPromoteTheOpt-inInYourCommunity.......................................................................6

HowToSendMessages(PushCampaign)...............................................................................7

PushCampaign:IllustratedInstructions.....................................................................................8

WhatKindsofMessagestoPush..............................................................................................14

Appendix..............................................................................................................................15Rules&Regulations..................................................................................................................15

PrivacyGuidelines.....................................................................................................................17

Definitions.................................................................................................................................18

TextLingo..................................................................................................................................19

FrequentlyAskedQuestions.....................................................................................................20


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IntroductiontoMobileMarketing

IntheUnitedStatesalonethereareover330millionactivecellphonesubscriptions,whichis

equivalenttoabout104percentofthepopulation1.Thefastpacedandmobilesocietywelive

intodayisconstantlyonthemove,andtheAmericanCancerSocietymustadaptto

communicatewithourconstituents.Lastyear,over2.1trilliontextmessagesweresentinthe

UnitedStates1.Needlesstosay,textmessagingisagreatwayforAmericanCancerSociety

specialeventstocommunicatewiththeirparticipants.Peoplecarrytheircellphoneswiththem

atalltimes,andtextmessagingallowsustoshareconciseinformationthatotherwisemaybe

overlookedineventparticipantshecticdailylives.

Andjusttobeclear,SMS=ShortMessageService=TextMessaging.

Aboutthe2012ACSEventsSMSProgram

Thankyoufortakingpartinthisprogram,designedtoprovideallACSeventswiththe

opportunitytocommunicatewitheventparticipantsviatextmessaging.Thegoalofthis

programistoenhanceeventengagementandparticipationbyleveragingtheintimacyand

immediacyofthemobilechannelatthelocaleventlevelandtobenefitfromtheimpactofa

newandimportantcommunicationschannel.

TheSocietysnationwidemobilemarketingvendorisaWashingtonstate-basedcompanycalled

Hipcricket.Hipcricketisoneofthelargestprovidersofmobilemarketingservicesinthe

country,withclientsincludingFord,Macys,Arbys,MTV,Staples,andalargenumberof

televisionandradionetworksandaffiliates.

ImportantNote:BecauseHipcricketworksprimarilywithnationalor

multinationalcorporatebrands,someofthelanguageinyouronline

campaignadminplatformmaybeveryfor-profitoriented.Infact,the

platformitselfiscalledtheAdvertiserClub.Dontbealarmed!Eventhough

yourtextalertsmaybemoreaboutupdatesandlogisticalinformationfora

cause-relatedeventthanadvertising,youarestillpartoftheClub!

1Source:CTIATheWirelessAssociationhttp://www.ctia.org/advocacy/research/index.cfm/aid/10323


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ProgramBasics

Everyparticipatingeventwillreceive: AuniquecampaignmoduleintheHipcricketAdvertiserClubonlinetextcampaign

managementtool.Includes:

o Event-specificlog-in.

o Campaignadmintools.

Anevent-specificOpt-inKeyword.

o Yourevent-specificopt-inKeywordisa4-digitnumber,andislistedinthe

KEYWORDcolumninthedocument:HipCricketCampaignData

11.10.11.xls

TheACSEventsSMSEngagementGuide.

Allcampaignsoperateonthesameshortcode:22723

ImportantNote:TherearetwoveryimportantTextMessagingtermsyou

shouldbesuretounderstand:KEYWORDandSHORTCODE.

o KEYWORDisthephraseorwordyousendintoatextmessagecampaign

totriggersomekindofaction(e.g.tooptintothecampaign).

o SHORTCODEisthenumberyousendtheKeywordto.Forexample,to

optintotheGwinnettRelayTextAlertProgram,text5516to22723.

Note:AllSMScampaignsattheAmericanCancerSocietywillrunonthe

keyword22723.ThisistheSocietysvanityshortcodeanditisexclusivetoACScampaigns.Noothercompaniesororganizationscanuse

thiscode.

AbouttheHipcricketAdvertiserClub

TheHipcricketAdvertiserClubisthesiteareayouvisitonlinetomanageyourEventSMS

campaigns.EveryeventwillhaveonedesignatedAdminaccountfortheAdClub.However,you

canaddmoreadminsasneeded.ThefirstthinganadminwithanewIDshoulddoisloginand

changehisorherpassword.

GotoyourDivisionsHipCricketPlatformURL(suchas:http://acs.hipcricket.com)andselect

AdvertiserClub.

o YourcustomURLisalsointhedocumentcontainingyourkeywordsand

usernameandpassword.


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BuildingYourMobileSubscriptionList

Unlikeotherformsofonlineandofflinecommunications,textmessagingisanopt-inonly

medium.Thismeansthatconsumersgettodecideup-frontwhetherornottoreceivetext

messagesfromacompanyororganization.Thedecisiontoreceivetextmessagesiscalled

OptingIn.ThatmeansthatinorderforyourEventparticipantstoreceiveimportantmessages,

specialoffersandremindersbytextmessage,theymustopt-intoyourprogram.

Thegoodnewsisthatoptinginiseasy.Userscanoptintoyourtextprogramwiththesimple

actofsendinginatextmessagewiththerightkeyword.Youcangrowyoureventslistof

opted-insupportersbypromotingthisopt-inopportunityinasmanyplacesaspossibleon

Websites,inSocialMedia,inoutdoordisplayadvertising,inprintedmaterials,viawordofmouth,atmeetingsandevents,andanythingelseyoucanthinkof.

ImportantNote:WhiletheConvioonlineeventregistrationformalsocaptures

mobilephonenumbersfromwillingparticipantsformostevents,thereis

currentlynoautomatedprocesstopushthatdataintoHipcricket.DivisionSMS

leadswhowanttoexportthelistofmobileopt-insforpossibleimportinto

HipcricketshouldcontactMilesOrkinorElizabethHammerforaconsultation.

OptingIn:2EasySteps

SubscribingtoanEventmobilemessagingcampaigniseasy!!

1. Createanewtextmessage,typinginyoureventskeyword

2. Sendto22723


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HowToPromoteTheOpt-inInYourCommunity

PromotingmobilemessagingatyourEventisverysimple.Justpromoteyoureventsassignedkeywordandshortcode(e.g.-Text1234to22723).Belowaresomewaysyoureventcanstart

promotingmobilemarketinginthecommunity.

Promotion Howtoimplement

TeamCaptainorLeader

Meetings

Askteamcaptainstoopt-inforimportantupdatesabouttheevent,and

encouragethemtoinvitetheirteammemberstoopt-in.

KickoffeventsIncludeasmallsegmentofyouragendatomentionmobilemessaging,and

askingattendeestoopt-inatthatmoment.

DayofeventPromotemobilemessagingopt-inthroughouttheprogram,andbesureto

includeopt-ininformationontracksignsandposters.

GrassrootsAtsponsoredeventshavevolunteerswalkaroundaskingpeopletoopt-intoreceivingtextmessagesfromtheevent.Includeopt-ininformationonposters,

brochures,andadvertisement.

EventwebsiteUpdatethefrontpageofyourwebsitewithinformationtoopt-intomobile

updates.

Email

Sendanemailinvitingyourparticipantstojointhemobilemessagingprogramto

receiveimportanteventupdates.Also,includeamobilemessagingopt-intagline

atthebottomofsubsequentemails.

SocialMediaPostamessageonFacebook,Twitter,andothersocialnetworksinviting

followerstoreceiveeventupdatesbytextmessage.

Television&Radio Includemobilemessagingopt-ininformationinPSAsfortheevent.

Newspaper

Includeinstructionsforopting-intomobileupdatesinnewspaperarticlesabout

theevent.


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HowToSendMessages(PushCampaign)

Assoonasyouhaveevenafewparticipantsoptedintoyoureventscampaign,youcanbegin

tosendmessages.IntheHipcricketplatform,theprocessofsendingtextblaststosubscribersis

calledaPushCampaign.Everytimeyousendamessagetoyoursubscribers,itisconsidereda

Push.Hereshowtodoit:

1. LogintothemobilemarketingplatformatyourassignedURL(suchas

acs.hipcricket.com)andselectAdvertiserClub

2. Onthelefthandnavigation,underMyClub,selectPromotions

3. SelectClickHeretocreateanewPUSHcampaign.

4. SelectDoTXTPush

5. Namethepushinaccordancetotemplate(YearMonthDay:Descriptionofmessage)

a. Number:22723

b. Status:Active

6. OutboundMessage:Typeinyourmessage(160charactersorlessandnocarriage

returns).

a. Allmessagesmustincludethefollowingopt-outstatement:TextSTOPto

optoutwhichtheplatformincludesbydefaultforyou.

b. Personalize:No

c. AddSystemPrefix:Yes7. OutboundMessageTiming-Selectwhenthemessageisgoingout(Allmessagesare

scheduledona24hourclockinEasternStandardTime).

a. SaveChanges

8. PushTheMessageOutAftersavingthemessage,scrolltothebottomofthepageand

selectPushTheMessageOutandthiswillassurethatyourmessagegoesoutatthe

scheduledtime.Ifyoudonotselectthisbutton,yourmessagewillnotbesent!

SpecialNote:Seebelowforthesameinstructionsprovidedabovebutwith

screenshotsofallthesteps.Youmayalsowanttoconsiderprintingthistext-onlypageoutasyourcheatsheet.


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PushCampaign:IllustratedInstructions

1. Logintothemobilemarketingplatformathttp://acs.hipcricket.comandselectAdvertiserClub


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2. Onthelefthandnavigation,underClubMembers,selectPromotions


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3. SelectClickHeretocreatenewPushCampaign.


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4. SelectDoTXTPush

5. Namethepushinaccordancetotemplate(YearMonthDay:Descriptionofmessage)a. Number:22723

b. Status:Active

6. OutboundMessage:Typeinyourmessage(160charactersorless).

a. Allmessagesmustincludethefollowingopt-outstatement:TextSTOPto

optout

b. Personalize:No

c. AddSystemPrefix:Yes


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7. OutboundMessageTiming-Selectwhenthemessageisgoingout(Allmessagesare

scheduledona24hourclockinEasternStandardTime).

a. SaveChanges


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8. Aftersavingthemessage,scrolltothebottomofthepageandselectPushTheMessage

Out.Ifyoudonotselectthisbutton,yourmessagewillnotbesent!


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WhatKindsofMessagestoPush

ImportantRemindersUpcomingmeetings,changeinlocation/time,cancellation,dayofeventreminders,weather

conditions,volunteerneeds.

Fundraising

Thirdpartyfundraisingevents(bakesales,pancakebreakfasts,etc.).Fundraisingtips.Askfor

participantstosendemails/postmessagesonFaceBook&Twitter.

CancerAwarenessMessages

SendACSapprovedcancerawarenessmessages..akaBreastcancerawarenessmonth,colon

cancerscreeningreminders,statsthataremotivating(notdemotivating).

Linkstocancer.org

Cancer.orgoffersawealthofimportantandinspiringcancercontent.Now,allofthatcontentis

mobile-friendly.Ifyouputalinktoapageoncancer.orgintoatextmessage,subscriberswith

smartphonescanclickthelinkandgostraighttoamobile-friendlypage.Someexamplesof

greatpagestopromote:

www.cancer.org/quitsmoking

www.cancer.org/breastcancer

www.cancer.org/coloncancer

www.cancer.org/diet

www.cancer.org/sunsafety

www.cancer.org/guidelines

CheckYourIn-BoxAlert

Remindsubscribersthatanewemailupdatehasbeensent,callingoutkeyfeaturesinthat

email(e.g.fundraisingtips,inspiringnewvideo,etc.).Sendingatextmessagetopromotean

importantemailcanhelpincreaseemailopenrates.Justbesurenottooverusethis

strategyandannoyyoursubscribers.

Day-Of-EventUpdatesSendmessagesthroughouttheevent.Announceimportantnews.Remindsubscribersabout

upcomingactivitiesandceremonies.Recognizesponsors,teams,participants.Announce

contestwinners.Weatherandotheremergencyannouncementscanbeespeciallyvaluable.


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Appendix

Rules&Regulations

CustomershalladheretoallpoliciesfromHipcricketandtheMobileCarriersregardingthe

Content,Userinteraction,andTransmissionofMessagesasdescribedbelow.

1. CustomerwillensurethatallsuchContentandmaterialsdonotandwillnotcontainany

materialthat:(a)isunlawful,obscene,ordefamatoryorviolatesanyintellectual

propertyRightsoranyotherrightsofanythirdparty;(b)facilitatesanyillegalactivity;

(c)containsanysexuallyexplicitContentorimages;(d)isfalse,misleading,orlikelyto

misleadordeceive(including,withoutlimitation,informationrelatingtothesourceortheauthorofthemessage);or(e)promotesviolence,discrimination,orillegalactivities.

2. WhenaUsersendsatextamessagetotheCustomerforthefirsttimerequesting

information,CustomerispermittedoneonlyOpt-ininvitation.Customerwillnotsend

anyfurtherMessagestoaUserunlessCustomerhasobtainedpermissionthrough

Usersopt-inconsent.

3. CustomermustprovideUserswithasimplemechanismforoptingoutofreceiving

MessagesfromCustomer,includinginformationonhowtoopt-outofreceiving

MessagesfromCustomerinthefirstMessagesenttoaUser.Customermustalso

includeaprominentlinkonapubliclyaccessiblewebsitetoSMSTermsandCondition

whichwillhaveclearinstructionsfortheUsertoupdateorremovetheirdetailsfrom

theCustomerdatabase,ortounsubscribe/optout.

4. Customermustatalltimekeepactivethecampaigns"in-built-unsubscribe"and"in-built-help"activated;thefollowingkeywordsmustbesupportedbytherespective

campaigns:


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-(in-built-unsubscribe)STOP,QUIT,END,CANCEL,UNSUBSCRIBE

-(in-built-help)HELP

Hipcricketreservestherighttoamendthekeywordsand'rebound'messageassociated

withthesecampaignswithoutnoticeandatanytimetoensurecompliancewithcarrier

regulations.AllPUSHmessagesshouldendwiththephrase"ReplySTOPtooptout."All

advertisingmaterialsthatareprinted(online,paper)andencourageparticipationina

textbasedactivitywiththeCUSTOMERmustindicatetotheconsumerthat"Yourcarrier

standardtextorotherchargesmayapply;Youmusthaveatwowaytextenabledphone

withcompatiblecarrierandplan.Textmessagingisnotavailableinallareasofthe

UnitedStates".

5. Customeragreesthat,throughouttheTerm,theMessages,Contentand/orServices

deliveredtoaUseronaspecificCarriernetworkviatheHipcricketPlatformwillnot

includeadvertisingorpromotionofaCarrierscompetitor.


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PrivacyGuidelines

ResponsibilitiesasaContentProvider

ThefollowingGuidecomplieswithlegislationandindustrycodesfrommanycountriesrelatingtoresponsiblepermissionbasedmarketing.Asauserofourtechnologyyouareexpectedto

complywiththeseguidelinesandprotecttheprivacyofyoursubscribers.

1. EachOutboundMessageshouldidentifyyourcompanyintheheadofthemessage

MessageOriginatorsshouldincludeaRecognizedIdentifierinalltheirmarketing

messages.TheRecognizedIdentifiershouldbeinaform,whichreasonablyenablesa

RecipienttoidentifyordirectlycontacttheMessageOriginator.

Note:Usingourtechnologytherecipientcanviewthenumberandsimplyreplytothe

messageoriginator.YourtextshouldstartwithMyCompanyname:

2. MarketingMessagesareprohibitedunlessyouhaveobtainedPermission

MessageOriginatorsshouldnotsendMarketingMessagestoRecipientsviaSMSunless:a. TheRecipienthasrequestedtheMarketingMessage;

b. TheRecipienthasprovidedtheMessageOriginatorwithpriorconsent(viaOpt-

In)tosendsuchMarketingMessages.

3. RecipientsRighttoOpt-out

MessageOriginatorsmustimplementanappropriatemeansofallowingtheRecipientto

notifytheMessageOriginatornottosendfurtherMarketingMessages.Themeans

shouldbe:

a. EasytousebytheRecipient;

b. Minimizeanyinconvenience;and

c. beprovidedatlowcosttotheRecipient.

d. YoushouldclearlydisplaytheOptOutproceduresonyourwebsiteandinthetermsandconditionsofassociatedprintmaterials.

Note:Usingourtechnologytherecipientcansimplyreplytothemessageoriginator

withanymessagetoindicatingtheirdesiretoOpt-out.Forexample;anysubscription

basedoptinsuchas"TxtthewordTRAFFICfortrafficalerts"mustalsohavea'rebound

editor'configuredtoREMOVEthissubscriptionusingthephrase"TRAFFICOFF"or"QUIT

TRAFFIC".Thisoptoutmechanismmustbepublicizedon-air,andwherepossible,in

outboundmessages.Formoreinformationonhowtoconfigureyourcampaigns,speak

withyourHipCricketrepresentative.

4. CompliancewithOpt-outNoticesTheMessageOriginatorshouldcomplyassoonaspracticablewithanynoticeitreceives

fromtheRecipientandnotsendfurtherMarketingMessagestotheRecipientunless

anduntiltheRecipientrequestsorconsentstoreceivingfurtherMarketing

Messages.Typicallythisshouldbepossiblewithin48hours.


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TextLingo

Thefollowingaresomeacronymsorsubstitutionsfortextmessagingapplytoyourmessagesto

keepthemconciseandwithincharacterlimit:Alsoknownas:AKA And:+(DONOTUSE&) Any:NE

Anyone:NE1 Appointment:appt Are:R

Assoonaspossible:ASAP Be:B Because:b/c

Before:B4 Between:btwn Boyfriend:BForb/f

Brought:brot(i.e.brot2uby) Bytheway:BTW Certificate:cert

Check:chk CloseofBusiness:COB Cutie:QT

Department:dept Easy:EZ Enter/entered:entr/entrd

Especially:esp Expired:exp Face-to-face:F2F

Favorite:fav ForYourInformation:FYI Forever:4ever

Forward:fwd From:fr Girlfriend:GForg/f

Giving:givin Goingto:gonna Great:gr8

Have:hav Isee:IC Inmyopinion:IMO

Information:info InstantMessage:IM JustKidding:j/k

Keepintouch:KITork-i-t Large:lg Late:l8

Later:l8r LaughingoutLoud:LOL Limited:ltd

Listen:listn Love:luv Medium:med

Message:msg Month:mon More:mor

Okay:ok,K Outoforover:86 Noproblem:noprob/np

Offer:offr Other:othr Pair:2

People:ppl Phone:fone Questions:qs

Reply:rply See:C Seeyou:CUSeeyoulater/seeyalater:CYA Small:smorsml Someone:SME1

Special:spcl Text:txt Thanks:Thx

Thousand:K(ex:$1,000$1K) Ticket/tickets:tix Through:thru

To:2 Togo:2go Tomorrow:2morow

Tonight:2nite Until:till Wantto:wanna

Week:wk Weekend:wknd Winner/s:winr/winrs

With:w/ Year:yr You:U

Youhave:youve/youhave Youtoo:U2 Yours:ur

Alsotakeintoconsideration:abbreviatemonths,weeks,dates,times,states,cities,sports,numberorder(first=1st,second=2

nd),etc.Manymoreabbreviationswillcometomindthat

makesensewhentryingtoformyourmessage.


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FrequentlyAskedQuestions

ImportantNote:ThisFAQaddressesgeneralquestionsabouttextmessaging

thatyouoryourparticipantsmighthave.ForadditionalsupportandquestionsrelatedtoyoureventsSMScampaign,youcan:

VisittheNHOMobileProgramsorNHO+DIVRFLSMSgroupsonYammer.

ContactMilesOrkin,ElizabethHammer,orChristaFioresiatNHO.

ContactyourHipcricketAdministrator(contactinfolistedinleftcolumn

onHipcricketadminsite).

[email protected].

WhatisSMS/TextMessaging?

SMSstandsforShortMessageService,essentiallytextmessaging.It'slikemini-email.

Textmessagingisaservicethatallowsyoutosendmessagesofupto160charactersfromyourdigitalmobilephone.Themessageisshowninthedisplaywindowofyour

digitalphone.

HowdoIsendaTextMessage?

Everymanufacturerimplementstextmessagingontheirhandsetsinadifferentway.For

adefinitiveguide,youshouldconsultyourmanufacturer'shandbookorwebsite.In

general:

1.Gotothe'Messages'partofyourmenu

2.Select'CreateNew'...'Textmessage'

3.TypeyourMessageor'KEYWORD'onthemessagecontents(youmayneedtopress

thesamekeymultipletimestogettherightletter)

4.Sendthemessagetotheadvertisedshortcodeorphonenumber

(Sometimessteps3and4areswitcheddependingonthephone)

CanIuseMyMobilePhonetoText?

Assumingyourphonesupportstextmessaging,thefollowingwirelesscarriersare

participatinginthisservice:

o ATT,Verizon,Sprint/Nextel/BoostT-Mobile,Alltel,USCellular,VirginMobile,

CricketCommunications,MetroPCS,Dobson,Suncom,Qwest,RuralCellular,

CentennialWireless,CincinnatiBell,MidwestWireless,Ntelos,FarmersWireless,CellularSouth,UnionCellular,CellularOne,EinsteinWireless,GoldenState

Wireless,Revol,SpringCommunications

DoIhavetopaytoparticipateinthebrandstextmessagingservice?

Thisserviceischargedatyourcarrier'sStandardRates.Thismeansthatyouarecharged

theusualfeeforatextmessageasperyouragreementwithyourcarrier.Some


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promotionsanddownloadsmaybechargedapremium-INALLCASESyouwillbe

notifiedofthischargeinadvanceandwillbeaskedtoconfirmthatyouacceptthis

chargebeforeyouareactuallybilled.Checkwithyourwirelesscarriertogetan

overviewofthedifferenttextmessagingplansoffered.

ItriedtoTextandNothingHappened:

Ifyoutrytoparticipateatapeaktimeofday,itmaytakesometimebeforeyoureceive

theresponsemessage.Ifyouareinanareawithpoorservicetheresponsemessage

maynotbeabletogettoyourmobilephone,ormaybedelayed.

HowdoIknowifMyTextMessageisReceived?

Ifwereceivedyourtextmessage,inmostcaseswewillgeneratearesponsebacktoyou

immediately-butyoushouldallowafewminutestobesure.Ifyoudidnotgeta

response,thiscouldbedueto:-Connectivityandcoverageissuesinthesendand/orreceiveprocess

-Yourphone,carrierorcarrierplandoesnotparticipatein2-waytextmessagingacross

a5or6digitshortcode.(Note:SomecarrierplansarepersontopersonONLY.)

-Yousentittothewrongnumber

Icanreceivetextmessagesfrommyfriends,butIgetanerrormessageifItrytosenda

messagetoyou/shortcode:

Somecarriersallowonlypersontopersontextmessaging.Checkwithyourwireless

carriertobesure.

HowdoIknowthewinnerdidntforwardthewinningmessagetohis/herfriends?

Thewinnermayforwardthewinningmessagetofriends,howeverdependingonthe

detailsofthecampaign

o Wecanputuniqueidentifyingcodesonallcoupons/offersand/orexpiration

dates,etc.

o Wecanprovidetheclientalistofwhoreceivedtheoffertohelpcross-reference

o Sometimesoffers/discountsareaone-daypromotionandtheclientdoesnt

mindifafewmoreoffersareredeemedifitdrovetrafficorbroughtinbusiness.

DifferencesbetweenHipcricketandcompetitors:

ThebiggestdifferencebetweenHipcricketandourothercompetitorsisourClient

SupportTeam.Ourothercompetitorswilltypicallyselltheclientthesoftwareandleave

themtooperateandexecuteeverythingontheirown.WithHipcricket,theClient

SupportTeamwillwalkyouthroughthesystem,answerquestions,helpwithexecution

whenneeded,helpwriteproposals,assistonclientcalls,anddoanon-sitetrainingwith

thedifferentdepartments,etc.


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Whoexecutestext?Isitlaborintensive?Willtheclienthavetodealwithincomingtext

messages?

Clientswillbetrainedonhowtosetupandexecutetheirowntextcampaignsand

promotionalelements.Allbrandoraccountmanagerswillgettheirownlog-insto

accessthesystem.Hipcricketworkscloselywithalldepartmentstohelpwithset-up,

ideas,campaignsandprograms.Hipcricketalsomanagesalltextbackendsandcarrier

connectivity.Inaddition,eachbrandhasadedicatedaccountmanagerthatworkswith

themtoanswerquestionsandfacilitateanytextactivity.

Whatistheagerangeoftexters?Isntitreallyonlyteensandpeopleintheirearly20s?

SMSisthrivingamongsttheolderdemographics.Belowisachartofthosewho

regularlysendtextmessages:

Thefastestgrowingdemooftextmessageusersisadults45-64

Thisagegroupgrewaboutseventimesasfastascomparedtoteenagersunder18

Age and Gender Composition

Females Males

Documents

2012 Mobile Marketing Guide