Mobile Internet and LBS: Now and Future

September 22th, 2008

Yuri van Geest SPRXmobile Mobile Monday Amsterdam

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We are a strategic, creative design consultancy specialized in mobile

Strategy and concepting for mobile sites, apps and marketing campaigns

SPRXmobile > Mission

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Claire Boonstra

Raimo van der Klein

Yuri van Geest

Maarten Lens-FitzGerald

Our Team

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•  NOS Mobiel (Olympics, Tour de France) –  m.nos.nl

•  Vodafone (100.000 euro contest, 52 entries) –  www.vodafonemobileclicks.nl

•  Postcode Loterij •  Rabobank •  Mobile Monday Amsterdam

Clients

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•  Present of Mobile Internet – Growth & Stats – Overview

•  Future of Mobile Internet –  Internet of Things -- Context and Location

Agenda

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Growth & Stats

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Mobile Eats It All

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•  Network •  Handsets •  OS •  Applications •  Content •  Flat Rate Pricing •  Open Mobile Web •  Business models

Tipping Point Drivers

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• > 1,6 million active users now

• 500.000 active users added next 12 months and increasing every year !

Dutch Stats

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Japan: Generational Shift

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Overview

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Two Worlds

Two Relationships

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Market Economy

Social Economy

Trust and Priority

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Physical Virtual

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The Wand

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Physical Virtual

Social/Connected

Commercial

Alternate Reality Games Hyves LBS client/Nulaz Qik/Kyte Presence/Twitter Roomware/ Bluetooth ID

Payments/NFC (QR) Codes RFID LB AdWords, banners, SMS en affiliate Bluecasting Physical computing

Facebook Multiplayer Gaming Dating Chat/Twitter Viral Marketing

Wallpaper/ringtones Mobile TV/Books/Video/Music Mobile AdWords (SEA) Mobile SEO SMS/MMS marketing Bannering/affiliate/textlinks Widgets/RSS feeds

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Overview

Trackr

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+ KPN Buddyfinder + Hyves client + Nulaz

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Your Own Mobile TV Station

Kyte.tv ComVu/Pocketcaster 

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+ Seesmic + 12seconds.tv + Qik

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Roomware Project: LB ID

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Entertainment & Gaming

Presence & Buddyfinders

Heavy Social

Networks

Mob. content sharing

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Hot Growth Areas

LB mobiele sites

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Buienradar KPN in de buurt

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20 mei 2008 Raimo van der Klein

Sports Tracker & LifeVine

QR codes

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Geotagged YouTube

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Movels: LB ?

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Amazon Kindle

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•  Present of Mobile Internet – Growth & Stats – Overview

•  Future of Mobile Internet –  Internet of Things – Context

Agenda

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Internet of Things

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Step into the Unknown

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The Medium = The Message (McLuhan)

Use the USPs of Mobile Internet

“The street as platform ... We can’t see how the street is immersed in a twitching, pulsing cloud of data.

This is a new kind of data, collective and individual, aggregated and discrete, open and closed, constantly logging impossibly detailed patterns of behavior. The behavior of the street.”

Internet of Things

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The Wand

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•  Data gatherer •  Connecter •  Scanner •  Exchanger •  Informer •  Guide •  Filterer •  Enricher

http://www.flickr.com/photos/simona84/2088719759/sizes/l/

Mobile Roles

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Roles -> Verbs

Click it Swipe it Sync it Make it Play it Pay it Exchange it Buy it Sell it

Find it Tell it Email it SMS it Date it Twitter it Trace it Shoot it Edit it

Record it Share it Rate it Digg it Blog it SMS it Show it Watch it Feed it

Check it Schedule it Challenge it Stick it Try it Get it Read it ……

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More Data + More Roles + More Verbs =

More Social, Less Market =

LB content -> NICHE

Effects on LB content

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Context

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Evolution of mobile

2000 2008

1992

communication mobile internet contextual services

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Context > Content

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Task context

Social context

Physiological context Mental context

Spatio-Temporal context

Environmental context

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Contextual relevant feeds

• Presence Messaging/Microblog • Buddyfinder • News alerts/Goal alerts • Rain forecast/Traffic jams •  Food traceability

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Mobile Location Apps

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Search GeoData

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UGC Tracks

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http://www.flickr.com/photos/nikonsnapper/1486019218/sizes/l/

•  Have physical related content •  Have a relation with ‘objects’ •  Have ‘sensors’ in the real

world •  Make filter tools for my life •  Access to maps •  POI / Events (TipSpot) •  Databases/recommendations

-> incl. RDF, semantics !

Effects of Context

Get Physical!

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yuri@sprxmobile.com

www.sprxmobile.com

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