Mobile engagement with Aruba Beacons and the Meridian Mobile App Platform

#ATM15 |

Mobile Engagement with Aruba Beacons and the Meridian Mobile App Platform

Nick Newton

@ArubaNetworks

CONFIDENTIAL © Copyright 2015. Aruba Networks, Inc. All rights reserved2#ATM15 |

Agenda

• Meridian Mobile App Platform

• Aruba Beacon

@ArubaNetworks

3 CONFIDENTIAL © Copyright 2015. Aruba Networks, Inc. All rights reserved#ATM15 |

Target Audience

Business Partners to IT

(e.g. Marketing, Business

Development)

Mobile Engagement Sales 101

Target Customer Type

Public Facing Enterprises

with more guests than

staff in their venue

Target Budget Center

Mobile app development,

customer engagement

and advertising

Target Partners

Aruba resellers with

experience in public

venues & mobile app

developers


Mobile Engagement Trends

80% of the world

owns a mobile phone.

And we’re using them

in the venues we visit.

52% of companies worldwide

intend to implement location-

based mobile marketing by

2017 (up from 27% in 2013).


Improve patient

satisfaction & free up staff

for critical needsHealthcare

Increase revenue from

concession stands &

improve fan experienceStadium /

Arena

Challenges & Opportunities

Avoid frustration for

wayfinding & increase

advertising revenueAirports /

Malls

Avoid shopper

abandonment & increase

sales per visitRetail

Prevent poor online

reviews & improve loyal

customer satisfaction Hospitality

Differentiate against other

venues & offer value

added servicesConvention

Centers


Mobile Engagement Inside Venues

Way-Finding

Push Notifications

Indoor turn-by-turn

directions

Time & location

relevant messaging

Guest Wi-Fi Secure and customized

network access portal


High Density Wi-Fi with Aruba 802.11ac

68,500 Seats

1,200 APs

Silicon Valley, USA

Opening Game Stats

• 3.3TB data transfer – more than

the last Super Bowl

• 7,800 instant video replays on

the Levi’s Stadium app

• > 18,000 active Wi-Fi users

• 3.1Gbps peak data rate

“Breaking down Levi’s Stadium:

Wi-Fi is best in show”Stadium Tech Report, September 2014


Meridian Platform for Indoor Content & Maps

• Cloud-based platform for content management related to indoor points of interest

• Integrated indoor mapping tool to enable location based mobile engagement


Improve Existing Apps with Meridian SDK

• Levi’s Stadium app

integrates Meridian SDK

• Location services powered

by 1,000+ Aruba Beacons

• 2,100 food orders with the

app during the first game

“What VenueNext* has

created is unprecedented in

the world of sports.”Al Guido, COO, San Francisco 49ers

(*) http://www.venuenext.com


Mobile Engagement with Aruba

- White-label or custom

- Active Wi-Fi

Connection Not Needed

Meridian-Powered

Mobile App

Self-registration, app delivery,

personalized advertising in

the browser

ClearPass GuestAruba Wi-Fi

Meridian App Platform

Location-based

and personalized

content for apps

Aruba Beacons

Blue dot directions &

notifications based on

real-time position.

ClearPass Guest

prompts download of

Meridian-powered app


Bluetooth vs. Wi-Fi for Device Location

• Wi-Fi is not reliable for

location services but is

required for business

analytics

• Bluetooth Low Energy

(BLE) is required for

location services such as

the indoor blue dot &

zone based push

notifications


Aruba Beacons for Real-Time Indoor Location

• Compatible with iBeacon API

• Less expensive than other

hardware approaches

• Excellent accuracy (<1m) and

low latency (<2sec) for

wayfinding/notifications

• Site-survey tools and remote

monitoring to help IT pros


Comprehensive Tools for Beacons

Deploy using one

of the two options

•

•

Position inside the

indoor map

•

•

Use the Meridian

platform to manage

•

•

•


How Does Aruba Wi-Fi Help Manage Beacons?

1.

Aruba USB Beacon

plugs into an Aruba

Wi-Fi access point.

2.

Aruba AP communicates with

battery-powered beacons

and Meridian cloud via Aruba

Controller or Instant AP.

3.

Customer edits Aruba Beacon

details from within Meridian cloud

editor, and edits are broadcasted

to the Aruba beacons.


Meridian App Developer Zone

• Dedicated developer zone with free access to SDK download and FAQ

• App developers can support multiple customer accounts

• Dedicated support team for app developers using the Meridian SDK & CMS

http://www.meridianapps.com


Product Summary & Availability

Meridian App PlatformClearPass Guest

Aruba Wi-Fi SoftwareBeacons with SDK

THANK YOU

17#ATM15 | @ArubaNetworks

18#ATM15 | @ArubaNetworks

Technology

Mobile engagement with Aruba Beacons and the Meridian Mobile App Platform