1. GlobalizationDigital enterpriseCollaborationBusiness insight Time to marketBusiness process PrivacyimprovementInnovationMultigenerational workforceDevice Customerproliferation acquisition Customer retention New business Workforce Environmental Cost reductions modelssustainabilityproductivity Mergers and acquisitions Employee Security and riskrecruitment Distributedmanagement workforceRegulationsand retention InformationInformation protection Emerging management competitors Changing expectationsDigital marketing ComplianceEfficiencyMobility

2. Business must The CIO needs to know the Business and consistentlytreat IT as a value convey a shared vision, expressing how an integratedcontributingIT and Business strategy will lead to improvedpartner performance across the entire organization.IT and Businessalignmentmatters to thebottom lineSource: Deloitte, - IT-Business Balance Survey 2011 - Finding common ground, Jan. 2011 3. Entry at any point in theEnterpriseIT lifecycle Strategy ConsultingServices Premier Support 4. ManagementImplementation Deployment phase Project Managers Business/Functional analysts Trained Users Application Engineers Purchasing Development Engineers Logistics Technology Engineers Finance Marketing .... Support Engineer 5. ManagementImplementation Maintenance/Support Engagement Managers Functional Analysts Test Lead Project Managers Solution Architect Support Engineer_____________________________ Application Consultant Presales Managers Development Consultant Account Managers Technology Consultant