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Business Standard Digital

Media Kit

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Business Standard Digital

Business-Standard.Com is the online property of Business Standard

Ltd (BSL), publisher of India’s leading business daily, Business Standard.

The web properties of BSL, including the online edition of Business

Standard, include business-standard.com, bshindi.com,

epaper.business-standard.com and bsmotoring.com.

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We are Growing

The only site amongst the peer group to record sustained increase in rankings

Alexa rank of www.business-standard.com

Month Ranking

January 09 5140

January 08 15,000+

Alexa Rank

Absolute Unique Visitors up 300% from

0.36 Million visitors (January 2008) to 1.02 Million visitors (January 2009)

Page Views up over 200% from

1.88 million (January 2008) to 4.36 Million visitors (January 2009)

Google Analytics

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Our Power, Our Audience

Reach professionals and

decision makers in the country

Audience Segregation

Age above 23 Yrs 94%

Age above 28 Yrs 73%

Post Graduates 63%

Income Above 30 Lacs PA 40%

Income Above 11 Lacs PA 70%

Salaried Professionals With 6 +Yrs Exp 65%

Businessmen with More than 10 Employees 4%

I make you reach only to the “Decision Makers”

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Our Digital Properties

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Differentiators

India’s Premier Website

News Updates @ 5 mins. in Biz.

Hrs

100+ intra-day stories in a day.

One of the few website to

charge readers for content.

Website

Details

Page Views Unique Visitors Page /

Visit

Avg Time

Spend

Statistics 4.6 million 1.02 Million 2.80 4.0 Mins

User Gender Base

Gender Percentage

Male 94.20%

Female 5.80%

Business-Standard.Com

STATS - per monthSource : Google Analytics

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Differentiators

India’s Only Automobile site

Young Visitors of 18-25 yrs.

High involvement with

visitors through Interactive

Blogs & News.

User Gender Base

Gender Percentage

Male 72.00%

Female 28.00%

Website

Details

Page Views Unique

Visitors

Page / Visit Avg Time

Spend

Statistics 1.15 million 2.75 lacs 3.63 4.2 Mins

BSMotoring.com

STATS - per monthSource : Google Analytics

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BS e-Paper

Exact replica of the print

edition

Registration based site

Focused TG of upwardly

mobile readers

Most readers access it while

travelling

Large Female readership.

High Involvement – high time

spent.

Large %ge of readers use e-

mail this story option.

Page Views Unique

Visitors

Page / Visit Avg Time on site

1.12 million 0.036 mn 31.08 Pages 12.12 Mins

BS-epaper.com

STATS - per monthSource : Google Analytics

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BSHindi.ComBSHINDI.com

India’s First Hindi Business Daily in

print and online

Primary appeal in the Hindi Belt

(primarily Delhi, UP, MP

,Rajasthan Punjab, HP )

Readership largely amongst SME

and investors

Page Views Unique Visitors Page / Visit Avg Time

on site

1.15 mn 0.103 mn 4.56 6.8 Mins

User Gender Base

Gender Percentage

Male 98.00%

Female 2.00%

STATS - per monthSource : Google Analytics

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Premier Mailers

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Premier Mailers

Send Your Direct Message

To All Targeted

85,000 Reg. Users

Premier Mailers – Target Your Audience

Target Your Audience

User Segregation

Age above 28 Yrs 73%

Post Graduates 63%

Income Above 11 Lacs PA 70%

Salaried ProfessionalsWith 6 +Yrs Exp

65%

Businessmen with More than 10 Employees

4%

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Why Business-Standard Mailers ?

1. Paid Subscribers.

2. All Active Email ID’s

3. No Bounce Backs.

4. High Open Counts (15%-20%*)

5. Targeted Mails.

6. Matured Audience.

7. High Profile Audience.

8. Marjorly from Top Cities.

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Performance Reports

Who say’s we don’t Deliver ?

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Snapshots of CampaignsSpain Tourism

Raymond

Volkswagen

Bank of India

Fidelity Mutual Fund

Capgemini

Jet Airways

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Who say’s we don’t Deliver ?

Mailer Report

Industry Average Open Count Avg. CTR

Finance 13.11% 6.00%

IT, Consulting 16.35% 17.00%

Airlines 11.66% 6.50%

Banks 20.15% 14.60%

Automobile 20.61% 37.00%

Hotel & Tourism 29.91% 12.20%

Banner Advertisement Report

Industry Average Impressions Delivered Avg. CTR

Finance 1000000 0.25

IT, Consulting 671866 0.66

Airlines 524427 0.42

Banks 1100000 0.24

Automobile 1600000 0.30

Hotel & Tourism 1519000 0.42

Apparel & Watches 2533333 0.36

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Ad Units

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Right Panel

SectionSponsorship

BS Home Page – A Premier Space Ad-Properties

Home Top Banner

Sponsorship

Home Page Right Panel

Center Banner

Center Banner

Leader Board

Leader Board 728 x 90

Center Banner 300 x 250

Right Panel180 x 200

Skyscraper180 x 600

Skyscraper

Your Logo

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Inside Sections – A Premier Space Ad-Properties

Inside Page – Leader Board

Right Sky Scrapper.

Leader Board

Leader Board 728 x 90

Skyscraper180 x 600

Skyscraper

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Story Pages – A Premier Space

Ad-PropertiesStory Page – Leader BoardStory Page – Right Banner

Leader Board

Leader Board 728 x 90

Right Banner 300 x 250

Right Banner 300 x 250

Right Banner

Right Banner

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Rate Card

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RATE CARD BUSINESS-STANDARD.COM

Product Position Size Duration Fixed Rate CPM

Business-Standard.Com Home Page

Leader Board Home Page 728 X 90 30 Days 200000 150

Right Panel Home Page 180 x 200 30 Days 100000 150

Right Skyscraper Home Page 180 x 600 30 Days 150000 150

Section Sponsorship Home Page 120 x 70 30 Days 175000 150

Center banner Home Page 300 x 250 30 Days 200000 150

Section Pages (BSOnline, Market & Investing,Company & Industry, Banking & Fin, Economy & Policy)

Leader Board Market & Inv 728 x 90 30 Days 175000 140

Right Sky Scrapper Inside Page 180 x 600 30 Days 175000 140

Section Pages (Opinion, Life & Leisure, Management & Marketing, Tech World, BS Products)

Leader Board Market & Inv 728 x 90 30 Days 75000 60

Right Sky Scrapper Inside Page 180 x 600 30 Days 75000 60

Story Pages

Leader Board Story Page 728 x 90 30 Days 100000 80

Right Banner Story Page 300 x 250 30 Days 100000 80

Right Monster Banner Story Page 300 x 600 30 Days 200000 120

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Standard Innovations on Business-Standard.Com

Product Position Size Duration Card Rate

Shoshkels/Floaters Home Page 300 x 300 1 Day 40000

Intertitial Home Page 500 x 700 1 Day 75000

Page Tear Home Page 500 x 500 1 Day 40000

Bottom Band Home Page 928 x 30 1 Day 20000

Head Line Sponsorship Home Page 548 x 200 1 Day 15000

Business-Standard.Com Premium Mailer

Current Database Size Size Single Shot Two Shot Three Shot Five & More

83000 500 x 700Rs. 1.75 Per Mail

Rs. 1.50 Per Mail

Rs. 1.25 Per Mail

Rs. 1.00 Per Mail

BSMotoring.Com

Product Position Size Duration Fixed Rate CPM

Top Banner Home Page 468 x 60 30 Days 100000 75

Skyscraper Home Page 180 x 200 30 Days 100000 75

Top Banner Across Site 468 x 60 30 Days 150000 110

Floater Home Page 300 x 300 1 Day 40000

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Our Success Partners

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Our Customers

Aviation

Tourism

Automobile

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Financial

Our Customers

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Others

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Thank you !

Siddharth HampanavarAsst. Manager WEB Business – West & South | Business Standard Limited.Mobile: +91 – 9833 662468 | Email:siddharth.hampanavar@bsmail.inPhone: +91 – 22 – 24978456 – Ext: 316 | Fax: +91 - 22 – 2497 8540 |Website: www.business-standard.com