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Advertising specifications and pricing for Angler magazine, FishSKA.com, tournament books, and the Yamaha Professional Kingfish Tour Annual.
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2009MEDIA
KIT
From North Carolina to LouisianaSKA Will Sanction or Produce
50 Events in 2009and Cover Each Event in Detail
in Angler Magazine.
2009 SKATOURNAMENT TRAIL
US POSTAGE PAIDTAMPA, FL
PERMIT NO. 2397 PRESORTED STANDARD
SOUTHERN KINGFISH ASSOCIATION15 GARNETT AVEST AUGUSTINE FL 32084 Inside:
Technique | Go Deep for Gold
Gear | Radar vs. Darkness
More | Standings, Schedule, News…
Five Teams Weigh Five Teams Weigh 50-pounders in 50-pounders in Key West! Key West!
Angler magazine is the bible of our association and, while we do use direct mail for membership drives and renewals, most of the yearly tournament news comes to the fishermen in the pages of Angler. Hard-hitting editorials, a calendar of events, fishing tips, and the most comprehensive tournament results are included in each issue. Angler is circulated to every member 11 times a year, (no issue in December) plus tournament distribution. Angler is printed on 40 pound hi-brite newsprint with an 80 pound gloss four color cover. Newsprint is used because of tight deadlines and printing schedules. Angler magazine is the official publication of the Southern Kingfish Association.
Average Size Boat: 24.5 feet
Average Age of Boat: 2.5 years
76% Own a Center Console
19% Prefer a Walk Around
Over 94% are Outboard Powered
34% Own an SUV
57% Own a Truck
47% Earn More Than $100,000/yr
Average Number of Events Fished: 8 per Year
Average Days On the Water: 41
Average Spent on Terminal Tackle: $916
Products Are Manufactured Especially for Our Market
Reach More than 40,000 hardcore fi shermen
Frequency Monthly – January through November (11 issues)
Dimensions Standard tabloid size, 10.25" x 13.25"saddle stitched
Color Four-color process (CMYK)
Rates Contact Bob Flocken at 904/819.0360or [email protected]
2009 ANGLERADVERTISING RATES
Black and White 1x 3x 6x 11x
Full Page $1,860 $1,797 $1,733 $1,627
Junior Page $1,551 $1,487 $1,428 $1,326
2/3 page $1,488 $1,426 $1,361 $1,262
1/2 page $1,174 $1,111 $1,064 $995
1/3 page $973 $934 $904 $834
1/4 page $796 $776 $743 $709
1/8 page $642 $629 $610 $545
Full Color 1x 3x 6x 11x
Full Page $3,124 $3,023 $2,883 $2,735
Junior Page $2,767 $2,668 $2,602 $2,463
2/3 page $2,456 $2,382 $2,309 $2,186
1/2 page $2,113 $2,030 $1,967 $1,862
1/3 page $1,871 $1,811 $1,759 $1,680
1/4 page $1,812 $1,741 $1,686 $1,612
Cover
Inside Front $3,545
Inside Back $3,247
Outside Back $3,861
Special position ads, when available, 10% premium.
1/2 Horizontal
1/4 Square 1/8Vertical
1/2 Vertical 1/4Vertical
1/3 Page
2/3 Page
Junior Page
2009 ANGLERPRODUCTION DATA
Angler Advertisement Specifi cations
Width in. Height in.Magazine Trim Size 10.25 13.25
Full page 9.25 12.25
Full page with bleed 10.75 13.75
2 page spread 20.5 13.25
2 page spread with bleed 21 13.75
Junior page 6.875 10
2/3 page 9.25 7
1/2 horizontal 9.25 6
1/2 vertical 4.5 12.25
1/3 page 5.75 6
1/4 square 4.5 6
1/4 vertical 2.125 12.25
1/8 vertical 2.125 6
.25 inch bleed all four sides. Keep all live matter .375” from trim edges.
Angler Advertisement Deadlines
Issue Insertion Order Due Ad Materials Due
January ’09 November 24, 2008 December 1, 2008
February ’09 January 2, 2009 January 12, 2009
March ’09 February 2, 2009 February 10, 2009
April ’09 March 2, 2009 March 10, 2009
May ’09 April 1, 2009 April 10, 2009
June ’09 May 1, 2009 May 11, 2009
July ’09 June 1, 2009 June 10, 2009
August ’09 July 1, 2009 July 10, 2009
September ’09 August 3, 2009 August 10, 2009
October ’09 September 1, 2009 September 10, 2009
November ’09 October 1, 2009 October 12, 2009
(No December Issue)
1. CD, DVD, Compact Flash Card
2. Preferred format is a distilled PDF with a color proof mailed to SKA.
3. Digital files are required.
4. Adobe CS3: InDesign, Illustrator, Photoshop or QuarkXPress 6.5 files are accepted. Please follow the guidelines below.
• Properly sized ad completed on disk, no changes necessary.
• Images should be 300 DPI, scaled at 100% and CMYK (process) color or grayscale. If scaled differently, SKA is not responsible for quality of output.
• All images and EPS (vector) format files used must be included on disk.
• All fonts (including printer and screen fonts) must be included on disk. Use separate suitcases for all screen fonts; do not com-pile into one screen-font folder.
• Send directory of disk contents, including the application and version in which the ad was created.
• Word, WordPerfect or other text-based formats will not be accepted as final digital artwork. PICT, JPEG, GIF, PPT, and WMF file formats are not supported.
5. Adobe Illustrator: Convert text to outlines. Import images into Illustrator as 300 DPI and CMYK.
6. Adobe Photoshop: Flatten file. File must be CMYK, 300 DPI and should not exceed 40MB.
7. It is critical for materials to arrive on or before the deadline date indicated. Ad disks should be accompanied by a digital color proof. Ink-jet printouts are not recommended. SKA will not be held responsible for color without a color proof.
8. Color keys and progressive proofs are acceptable.
9. Keep live matter 3⁄8” from all trim sides.
Send advertising materials to: Southern Kingfish Association
Attn.: Magazine Director15 Garnett Ave.St. Augustine, FL 32084
If the file is sent through e-mail, fax a hard copy of the ad to 904.819.0331. Publisher will not run ad without a hard copy.
Fax insertion orders to: 904/819.0331
Interior Web offset, #40 hi-brite newsprint, gray-scale 85 line screen, color 100 line screen
Cover #80 gloss, 133 to 150 line screen
Electronic File Requirements
2009 ELECTRONICADVERTISING OPPORTUNITIES
This highly-informative Web site receives thousands of hits per day during our season. It covers our history, membership information, tournament trail schedule, points, standings, and tournament results. The site serves our anglers the latest information which helps them fish and qualify for our National Championship. Sponsor logos are listed on the site with links to their sites. Advertising is also available.
2009 ELECTRONICADVERTISING SPECIFICATIONS
Premium Banner (rotating, above the header)750 x 100 pixelsNon-Sponsor Rate: $2,000 per year or $1,100 for 6 monthsSponsor Rate: $1,500 year or $800 for 6 Months
Featured Medium Rectangle (rotating, below the header)320 x 200 pixelsSponsor Rate: $150 per month (minimum 3 months)
Inline Banner (rotating, mid page)460 x 60 pixels$125 per month (minimum 3 months)
Footer Banner (rotating, below the site map)460 x 60 pixels$110 per month (minimum 3 months)
Schedule Rectangle (premium placement by division)250 x 150 pixels$200 per calendar year (Jan. 1 – Nov. 24)
Classifi edsFree to members.Non-member and broker or dealerrates available
Rates Contact Bob Flocken at 904/819.0360or [email protected]
Schedule Rectangle ads offer a unique opportunity to advertise next to a particular tournament. When anglers check the schedule, they will see a link to your dealership, store, restaurant or hotel.
Advertising Content and FormatThe following controls apply to all advertising on SKA’s Web site:
• Nontransparent GIF or JPEG required (max 72 DPI)
• Units designed with a minimum 1-pixel border
• User must be able to use the browser’s back button to return to FishSKA.com
• Interaction with the user can only take place if the mouse is within the advertisement area
• No ads that require/install plug-ins
Web Advertisement Sizes
2009 LIVE!WEBCAST OPPORTUNITIES
1. Live Webcast at Five Yamaha Professional Kingfi sh Tour events.
2. Plus fi ve divisional events that piggyback with the Pro events. One each in these divisions: 10, 9, 8, 7, and 4.
3. Mercury Tournament Trail’s National Championship.
Guaranteed minimum fi ve spots per event. SKA has been running an average of nine per event.
• Live announcements of your sponsorship in the open and close of the event.
• Various mentions throughout the event plus your pre-recorded 30-second spots.
• Your logo will be placed on the banner displayed at the tourna-ment site proclaiming your involvement with the live webcast.
• You also receive logo placement on the SKA Web site in the an-nouncements of the pending webcast.
Rates Contact Bob Flocken at 904/819.0360or [email protected]
2009 TOURNAMENT BOOKPRODUCTION DATA
Tournament Book Ad Specifi cations
Key West, Kajun Sportsman and others
Width in. Height in.Trim Size 8.5 11
Full page 7.75 10
Full page with bleed* 8.75 11.25
1/2 horizontal 7.75 4.875
*Only cover positions can bleed.
1. CD, DVD, Compact Flash Card
2. Preferred format is a distilled PDF with a color proof mailed to SKA.
3. Digital files are required.
4. Adobe CS3: InDesign, Illustrator, Photoshop or QuarkXPress 6.5 files are accepted. Please follow the guidelines below.
• Properly sized ad completed on disk, no changes necessary.
• Images should be 300 DPI, scaled at 100% and CMYK (process) color or grayscale. If scaled differently, SKA is not responsible for quality of output.
• All images and EPS (vector) format files used must be included on disk.
• All fonts (including printer and screen fonts) must be included on disk. Use separate suitcases for all screen fonts; do not com-pile into one screen-font folder.
• Send directory of disk contents, including the application and version in which the ad was created.
• Word, WordPerfect or other text-based formats will not be accepted as final digital artwork. PICT, JPEG, GIF, PPT, and WMF file formats are not supported.
5. Adobe Illustrator: Convert text to outlines. Import images into Illustrator as 300 DPI and CMYK.
6. Adobe Photoshop: Flatten file. File must be CMYK, 300 DPI and should not exceed 40MB.
7. It is critical for materials to arrive on or before the deadline date indicated. Ad disks should be accompanied by a digital color proof. Ink-jet printouts are not recommended. SKA will not be held responsible for color without a color proof.
8. Color keys and progressive proofs are acceptable.
9. Keep live matter 3⁄8” from all trim sides.
Send advertising materials to: Southern Kingfish Association
Attn.: Magazine Director15 Garnett Ave.St. Augustine, FL 32084
If the file is sent through e-mail, fax a hard copy of the ad to 904.819.0331. Publisher will not run ad without a hard copy.
Fax insertion orders to: 904/819.0331
Interior #60 white offset, black ink only
Cover #80 gloss cover, 4-color process
Rates Contact Bob Flocken at 904/819.0360or [email protected]
Electronic File Requirements
Tournament Booksare distributed before tournaments. Some through direct mail as well as placement in local marine and tackle shops, restaurants, and other par-ticipating businesses. The books are also displayed on site at tournaments. Contents include the schedule of events, entry form, payouts, previous winners and more!
2009 PRO TOUR BOOKPRODUCTION DATA
Pro Book Ad Specifi cations
Width in. Height in.Trim Size 8.5 11
Full page 7.75 10
Full page with bleed 8.75 11.25
1/2 horizontal 7.75 5
1/4 page 3.75 5
1. CD, DVD, Compact Flash Card
2. Preferred format is a distilled PDF with a color proof mailed to SKA.
3. Digital files are required.
4. Adobe CS3: InDesign, Illustrator, Photoshop or QuarkXPress 6.5 files are accepted. Please follow the guidelines below.
• Properly sized ad completed on disk, no changes necessary.
• Images should be 300 DPI, scaled at 100% and CMYK (process) color or grayscale. If scaled differently, SKA is not responsible for quality of output.
• All images and EPS (vector) format files used must be included on disk.
• All fonts (including printer and screen fonts) must be included on disk. Use separate suitcases for all screen fonts; do not com-pile into one screen-font folder.
• Send directory of disk contents, including the application and version in which the ad was created.
• Word, WordPerfect or other text-based formats will not be accepted as final digital artwork. PICT, JPEG, GIF, PPT, and WMF file formats are not supported.
5. Adobe Illustrator: Convert text to outlines. Import images into Illustrator as 300 DPI and CMYK.
6. Adobe Photoshop: Flatten file. File must be CMYK, 300 DPI and should not exceed 40MB.
7. It is critical for materials to arrive on or before the deadline date indicated. Ad disks should be accompanied by a digital color proof. Ink-jet printouts are not recommended. SKA will not be held responsible for color without a color proof.
8. Color keys and progressive proofs are acceptable.
9. Keep live matter 3⁄8” from all trim sides.
Send advertising materials to: Southern Kingfish Association
Attn.: Magazine Director15 Garnett Ave.St. Augustine, FL 32084
If the file is sent through e-mail, fax a hard copy of the ad to 904.819.0331. Publisher will not run ad without a hard copy.
Fax insertion orders to: 904/819.0331
Interior #80 gloss text, 4-color process
Cover #80 gloss cover, 4-color process
Rates Contact Bob Flocken at 904/819.0360or [email protected]
Electronic File Requirements
2009 Yamaha Pro Tour
Offi cial Guide
Offi cial Guide of the Yamaha Professional Kingfi sh Tour
Informative articles, tips, and tactics used by the pros, and full biography information on each of the teams fi shing the tour that year. The pros are ranked in order of their fi nish last season, making it easy to see who is the best of the best. This edition is widely distributed at each of the pro tournaments as well as selected Divisional tournaments.