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OUT OF THE SWAMP Suggestions to bring your analytics back on track MAX COTTICA [email protected]

Max Cottica slides from Future of Business Intelligence

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Page 1: Max Cottica slides from Future of Business Intelligence

OUT OF THE SWAMPSuggestions to bring your analytics back on track

MAX [email protected]

Page 2: Max Cottica slides from Future of Business Intelligence

Computer Shop Clerk(5 years)

IT Development Manager(10 years)

SQL DBA/Developer(5 years)

Data Warehouse Developer/Junior Manager(6 years)

Data Warehouse Manager(5 years)

Global Data Integration Senior Manager(4 years)

Head of Data ScienceAnd BIG Data Solutions(1 year)

About me

1980s 1990s 2000s 2010s 2017

Page 3: Max Cottica slides from Future of Business Intelligence

1980‘80s

‘90s‘00s

‘10s“My goal is to use predictive analytics in conjunction with scenario based algorithms to produce prescriptive analytics and actionable events.”

“My goal was to use aggregated reports to produce KPI reports andto use predictive models to estimate future growth.”

“My goal was to aggregate and integrate data and offer analytics based on different segmentations like time or geography .”

“My goal was to produce ad-hoc reports for a large variety ofdepartments using a centralized media for distribution.”

“My goal was to produce reports.”

TIER 1

TIER 0

TIER 2

TIER 3

Descriptive Analytics

Diagnostic

Analytics

Predictive Analytics

Prescriptive Analytics

What happened

Roll-ups and how, when and where

Identify problems and fire alerts

Why and forecasting

What will happen if…Next best action

Max vs. Analytics in the years:

Page 4: Max Cottica slides from Future of Business Intelligence

Data assurance Data availability

Data fit to analytical purpose

Page 5: Max Cottica slides from Future of Business Intelligence

WHAT HAPPENED ?

We overloaded the lake with raw and meaningless information That added overhead to the process of discovering, integrating

and transforming/aggregating data That also fragmented the tools required to do the job Times for POCs, demonstrations, quick wins, tactical and low

hanging fruits went up exponentially due to heavy data wrangling We lost faith in data modelling, data architecture, metadata and

data assurance Because of that there has been a huge proliferation of data

outside of the lake

Page 6: Max Cottica slides from Future of Business Intelligence

WHY DID IT HAPPEN ?

Agile methodologies applied at delivery level and not from the top down Poor understanding of data assets, no idea where data is Poor or no ODS strategy Lack of product owners, data stewards and data governance Poor master data and reference data management Adoption of a raw data layer with no system refined data Application of security and regulations on top of existing landscape Poor data definitions and integration Lack of data modelling and poor data design and architecture Lack of a metadata and data quality strategy Complex security models

Page 7: Max Cottica slides from Future of Business Intelligence

Adopt SAFe as a scaled agile methodology, funnel projects don’t sieve them Know your data from source and make sure it is fit for analytical purposes Start a data governance and stewardship program Adoption of data modelling as an enterprise tool, again Adoption of a data assurance strategy Adoption of a raw layer and a refined layer in your logical data warehouse or

data lake Adoption of data lineage and metadata capturing Improve data availability Standardize your platforms and development tools Provide better or ODS functionality Consider a dedicated Chief Data Office In a large enterprise consider a dedicated Chief Analytics Office Security and regulations must be part of the data fabricHOW DO I GET BACK ON TRACK ?

Page 8: Max Cottica slides from Future of Business Intelligence

SOME MORE SPECIFIC ADVICE

Page 9: Max Cottica slides from Future of Business Intelligence

DIGITAL TRANSFORMATION CHALLENGES

Adoption Resistance is the major challenge here 80% of the time is about people and not technology

Vision Needs to be clearly communicated and supported by senior management down to delivery

Data It’s imperative to identify and back up 100% data sources that are going to be vital to the Digital strategy

and vision Technology

Needs to be clear what technology stack will be at the core of the delivery of the vision Execution

Needs to be sharp once adoption takes place This is where a lot of transformations of this type really fail

Page 10: Max Cottica slides from Future of Business Intelligence

ChallengeLook back at

operations and processes and challenge the

status quo and the old way to

do things.

TransformRe-invent

where necessary,

disrupt when it makes sense,

change what is not sustainable

anymore.

ExecutePut an action

against everything that

needs to be done and act

accordingly. No procrastination.

ENABLERS TO A DIGITAL VISION

Page 11: Max Cottica slides from Future of Business Intelligence

Head of Data

Head of Data Governance and

Architecture

Head of Data Management and

Design

Head of Data Security and Integration

Head of Analytics and Visualization

Data Architects

Governance

Data Modellers

Metadata

Design

Security

EQLT

Stewardship Master Data MI

Data Science

Big Data

Architecture

BI & Monitoring

Infra

stru

ctur

e

Regulatory Risk

BUILDING YOUR CHIEF DATA OFFICE

Page 12: Max Cottica slides from Future of Business Intelligence

QualityPresentationMonitoringModellingConnectionIngestion

Engagement

Procurement Integration (EQLT) Consumption

Acquisition AnalyticsVisualization

Data, Master Data and Metadata Management

Data Architecture and DesignLogical Model

Physical Model Functional

ModelDATADEFINITIONDOCUMENT

STTM

Data Governance and StewardshipConceptual

Model

SECURITYMANIFESTO

BUILDING YOUR EXECUTION LAYER

Scientific Model

Page 13: Max Cottica slides from Future of Business Intelligence

CV

LinkedInProfile

Cover Letter

ML

NLP

Job Specs

AIMatches

WEB UI

Email

BOT

Mobile

EmployersEmployees

WebServicesAPIs

BUILDING A REAL TIME SOLUTION (TO DISRUPT THE RECRUITMENT INDUSTRY)

Page 14: Max Cottica slides from Future of Business Intelligence

EXCEL VS GDPR

Page 15: Max Cottica slides from Future of Business Intelligence

EXCEL: WHERE DATA DIES

Hard to share and reconcile Can be anywhere on any PC, on any drive, company wide Will result in discrepancies over KPIs and metrics Will go up in size very easily if you work on historical data Will contain intelligence only available at worksheet level Cannot contribute to a digital strategy for lack of integration

and automation

Page 16: Max Cottica slides from Future of Business Intelligence

SOME ADVICE WHEN IT COMES TO A BI STRATEGY

Centralize code and formulas Consider ODS in your strategy Focus on availability and sharing the insights and metrics across

various platforms Less fragmentation of visualization tools Focus on data integration to favour natural segmentation of your data Think about ingestion of data and what format better suits your BI

strategy Where possible, stay away from Excel !

Page 17: Max Cottica slides from Future of Business Intelligence

Customers

Batc

h

Refe

renc

e

Real

Tim

e

Digi

tal C

hann

el NBA

NBA

NBA

NBA

NBANBA

NBA

NBA

NBA

NBA

NBA

NBA

NBA

NBA

NBA

NBA

THE DATA RIVER