Marketing on FacebookThe Future of Marketing is Here

Sam Goldfarb,MBATradimax.com

AgendaBackground

Facebook StatisticsHow big is it? How it became so big?Interesting Things

Marketing on Facebook

What is facebook?A basic human need is to be in a

relationship

To Relate is To SHARE

Facebook is all about SHARING!

Online U.S. Traffic (Compete.com)

Facebook – How Big Is It?For the first time in the history of humanity, 200,000,000 people are

CONNECTED in one place

Users upload 850 million photos per month!

Facebook spends $25 million alone on the space that houses its servers

Facebook is 5 years old!

New payment system called “Pay with Facebook”

Facebook – Interesting thingsFacebook Prepares To Launch Live Video Chat

which can be a killer to MSN Messenger/ Skype/etc.

Facebook is NOT for teenagers anymore:50% of US users are 30+

Big US companies using facebook:NIKE, Amazon, GAP, Macy’s…

New: Facebook payment system (The “Social” PayPal)

How facebook became so big?It answers a human need: SHARING

Groups play a critical role in social epidemics!

Facebook started fromUS colleges (Individual Groups)

Marketing on Facebook No. 1# brand on facebook is Obama Coca Cola is No. 6#

Facebook Advertising

Targeted Ads: Country, Age, Interests, Gender, etc.

The Power of Engagement: your ad is shown with a friend’s trusted referral

Facebook Advertising

Special Ads With Homepage Placements:

Video Ad Ad-Driven Polls

Facebook Pages vs. User ProfilesCustomize your branded page

Have an unlimited number of fans

Facebook pages are for business

Use the Power of News Feed at Your Advantage: News Feed drives viral spread of information!

Get a Unique url on facebook: facebook.com/PizzaHut

A Tip For YouUse “Google Insights for Search”Search for “Metallica” (if you sell Metallica

products)Target facebook users that like “Metallica”Focus on the most relevant countries

Thank You

Sam Goldfarb,MBATradimax.com

Time for Questions(or talk with me privately at the end of the session)