Landing Pages that Convert!

Sam MichelsonNovember 25, 2008

Progressing from Affiliate Marketing….

Affiliate Marketing (less control) Value-Added Affiliate (more control) Special Relationship + Added Value = Partner

Marketing Own the process = own the client, make more $ Add Passion as required

Think of the whole experience end-to-end

Conversion is the process from before the first search until the desired result!

Looking at each Stage

Search Suggest SERPs (PPC Placement) Reputation Search On Page Optimization (stay on the page) Landing Page Optimization

An Example: Our original conversion page

Conversion Rate?

3.2%

Our Partner’s Redesign of the site….

Conversion Rate?

0.8%

Our Solution?

0.8%

Conversion Rate?

0.8%2.8%

Landing Page Rules of Thumb

Plan the final conversion as a process that starts before the visitor enters the site

Prevent the visitor from getting off track Reassure the visitor that it’s the right

place to buy Remember buyer’s emotions Test. Test. Test. Keep the scent alive at all times

Sam Michelson

www.FiveBlocks.com

Thank You!