Content Products Marketing Cloud Partner Office Hour: Content Management Product Update June 23, 2015

Next Generation Cross-Channel Content Builder

CloudPages Publishing to Web and App Channels

Pillars of Our Content Strategy  Building the common content platform for the Marketing Cloud

Robust and Flexible Content Management

System

Campaigns, Approvals, and Production

Management

PM: Spencer Abrams PM: Don Owns PM: Abbe Spaans PM: Jeff Coats

Content Canvas

Content Canvas Cross-channel content managed with a single metadata model

New hardware, software, and APIs with a best-of-breed mindset

Version control, tagging, and integrated experience for easy content management

Amazing interface for search & organization

Global Search Unified search across all folders and file types

Robust metadata layer to leverage all known information

Content filters to narrow your results

Version Control Retain previous iterations of your content

Revert back to previous versions of content

Create drafts to collaborate on in-progress content

Govern asset changes more closely

Content Builder

Content Builder Leverage all content stored in the repository

One unified experience for dragging & dropping content into a message

Consistent content building across all digital channels

Content Builder provides a set of structured content types called Content Blocks.

New approach using content-specific editor experiences tailored to the type of content being created, i.e. an image or text

Drag and drop the desired content block type to create content

Preview updated in real-time

Partners and customers can create their own content blocks using the Content Builder SDK

Block Framework

Personalize content in one or many channels

Consolidated creation view

Drag & drop tools for content and contact data

Powerful query builder

   

Dynamic Content

Create new recommendations for content, products, or banners inline

Powered by Predictive Intelligence

    Recommendation Block

CloudPages

CloudPages Single application for creating and publishing content to web and apps.

Drag and drop editor for easy configuration of content or customized with HTML and CSS.

Drive customer acquisition through forms that capture data into the Marketing Cloud then take action on it in a journey or beyond.

Build an event or product catalog microsite via a streamlined process.

Define the sitemap for page relationships - navigation inherits these, just apply styling.

Publish an entire site at once or schedule future changes.

Microsites

Support for Landing Pages, Microsites, Facebook Tabs, and Mobile Push Pages.

Leverage a consistent content creation experience.

Create truly responsive content for rich web experiences.

Access templates, dynamic content, and version control in CloudPages for web, mobile, and social content.

Unified Web Creation

Campaigns & Approvals

Campaigns & Campaign Approvals

Collaborate & review creative assets, emails, and requests

Dynamic preview to review content with the right context

Enables systematic collaboration within the content supply chain in marketing

Approve individual assets for use within any campaign in the Marketing Cloud

Keep an audit trail of who has taken action or used content in a campaign

Identical user experience & workflow engine for approving emails & campaigns

   

Content Approvals

Integrations and Partnerships

Live content for email & Journey Builder CMS and WCM

Peripheral workflow tools

Integrations and Partnerships

Content curation and cultivation

 Facilitated by current & expanding REST API

Content Roadmap

 Trust Release  Microsites for CloudPages  Predictive Recommendation Block  Dynamic Content  Campaign Teams & Content Approvals

 Version Control  Advanced Content Sharing  Audit History  Custom Blocks with Block SDK  Custom Preference Centers  Content Builder for CloudPages

 Content Usage Analytics  Campaigns 2.0 (Production Management)  Intake Form Builder  Structured Content  Custom Metadata Designer  3rd Party Content Blocks  Content Builder SDK

Q2 / Q3 Q3 / Q4 Q4 / Q1+

Upcoming Roadmap (planned)

Thank you