Market Research Report : Set top box market in india 2015 - Sample

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Set-Top Box Market – India

February 2015

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2

Executive Summary

Drivers:

Market Overview

Drivers & Challenges

Competitive Landscape

Set-top box market in India is set to grow at a CAGR of x% till 20--e

Revenue from set-top box market is going to touch x bn in 20--e

At present, roughly 60-70% of the STBs sold in India are imported from foreign markets

Challenges:

Key Players

Company 1 Company 2 Company 3

Company 4 Company 4 Company 5

Low-Cost STB Imports and Low Domestic Production

Shortage and Supply Backlog of STBs

Complete Digitization of TV Services

Emerging Middle-Class and Rising Disposable Income

Increase in Television and TV Service Penetration

Increase in Sales of Flat Panel TVs

Trends Opera Software to Partner with STB Manufacturers Android-based STB Platform MSOs providing STBs at INR 799 Television with Integrated STBs

SET-TOP BOX MARKET IN INDIA 2015.PPT


3

• Macroeconomic Indicators

• Introduction

• Market Overview

• Government Initiatives

• Drivers and Challenges

• Trends

• Competitive Landscape

• Market Opportunities

• Strategic Recommendations

• Appendix



4

Economic Indicators (1/3)

11

12

13

14

15

b2

a2

Q1

d1 c1

b1

a1

Q4

c4

b4

a4

Q3

c3

b3

a3

Q2

d2 c2

INR tn

2014-15 2013-14 2012-13 2011-12

GDP at Factor Cost: Quarterly

Inflation Rate: Monthly

-2

-1

0

1

2

q

Jul 2013 - Aug 2013

p

%

Nov 2013 - Dec 2013

t

Oct 2013 - Nov 2013

s

Sep 2013 - Oct 2013

r

Aug 2013 - Sep 2013



5

SAMPLE Introduction (2/2)

Types of Set-Top Box Formats

STBs can be broadly classified in four major categories catering to various TV broadcasting format

Digital Cable STB

• Text

Satellite DTH STB

• Text

IPTV STB • Text

Hybrid STB

• Text



6

Rising demand for high definition channels have propelled the set-top box market in India

• Text

Market Overview – India (1/4)

Set-Top Box – Market Size and Growth

0

b3

b1

b2

20--e

x2

20--

x1

20--e

x3 x4

INR bn

a%

20--e

x6

20--e

x5

20--e



7

Drivers & Challenges – Summary

Drivers

Complete Digitization of TV Services

Emerging Middle-Class and Rising Disposable Income

Increase in Television And TV Service Penetration

Increase in Sales of Flat Panel TVs

Challenges

Low-Cost STB Imports and Low Domestic Production

Shortage and Supply Backlog of STBs



8

Key Trends

Opera Software to Partner with STB Manufacturers

Android-based STB Platform

Television with Integrated STBs MSOs providing STBs at INR 799

Key Trends



9

SAMPLE Porter’s Five Forces Analysis

Competitive Rivalry

Bargaining Power of Suppliers

Bargaining Power of Buyers

Threat of Substitutes

Threat of New Entrants

Impact x

Impact x

Impact x

Impact x

Impact x



10

SAMPLE Key Ratios of Top 3 Companies – Operational Basis (FY 2013) (1/3)

Competitive Benchmarking (2/5)

0

10

20

30

40

%

Company C

b3 a3

Company B

b2 a2

Company A

b1

a1

Operating Margin Net Margin

• Company A recorded operating margin of x1%, higher than that of Company B which recorded operating margin of y2% but lower than that of Company C which recorded operating margin of z3%

• Net margin for Company A , Company B and Company C are a1%, b2% and c3% respectively, wherein Company A has the highest net margin among these three companies



11

SAMPLE Public: Domestic Company – Company 1 (1/5)

Key People

Products and Services

Company Information Offices and Centres – India

Corporate Address

Tel No.

Fax No.

Website

Year of Incorporation

Ticker Symbol

Stock Exchange

Name Designation

Person 1 MD and Executive Director

Person 2 VC and VC of Share Transfer Committee

Person 3 Director

Person 4 Director

Head Office Mumbai

Category Products/Services



12

SAMPLE Financial Snapshot Key Ratios

Financial Summary

• The company earned a net profit of INR x1 mn in FY 2013, as compared to net profit of INR x2 mn in FY 2012

• The company reported total income of INR y1 mn in FY 2013, registering an increase of y2% over FY 2012

• The company earned an operating margin of z1% in FY 2013, an increase of z2percentage points over FY 2012

• The company reported debt to equity ratio of a1 in FY 2013, an increase of a3% over FY 2012

Key Financial Performance Indicators

Indicators Value (20/03/2014)

Particulars y-o-y change

(2013-12) 2013 2012 2011 2010

Profitability Ratios Operating Margin

Net Margin

Profit Before Tax Margin

Return on Equity

Return on Capital Employed

Return on Working Capital

Return on Assets

Return on Fixed Assets

Cost Ratios Operating costs (% of Sales)

Administration costs (% of Sales)

Interest costs (% of Sales)

Liquidity Ratios Current Ratio

Cash Ratio

Leverage Ratios Debt to Equity Ratio

Debt to Capital Ratio

Interest Coverage Ratio

Efficiency Ratios Fixed Asset Turnover

Asset Turnover

Current Asset Turnover

Working Capital Turnover

Capital Employed Turnover

Improved Decline

Net Profit/Loss Total Income

e

d

c

b

a

s

r

q

p

2013

a4

z4

2012

a3

z3

2011

a2

z2

2010

a1

z1

Public: Domestic Company – Company 1 (2/5)



13

SAMPLE Public: Domestic Company – Company 1 (3/5) Key Business Segments Key Geographic Segments

A%

B%

C%

2013

b4%

2012

b3%

2011

b2%

2010

b1%

a1% C%

B%

A%

2010

y1%

x1%

2013

x4%

2012

x3%

2011

x2%

Region 2 Region 1

Business Highlights

Segment 2 Segment 1

Description News

Overview • Text

Services • Text



14

SAMPLE

T O

W S

Public: Domestic Company – Company 1 – SWOT Analysis (5/5)



15

SAMPLE Private: Domestic Company – Company 2 (1/5)

Key People

Products and Services

Company Information Offices and Centres – India

Name Designation

Person 1 Director

Person 2 Director

Person 3 Director

Person 4 Director

Corporate Address

Tel No.

Fax No.

Website

Year of Incorporation Head Office

Category Products/Services

Ready Meals

Instant Mixes

Others

Mumbai



16

SAMPLE Private: Domestic Company – Company 2 (2/5)

Shareholders of the Company Ownership Structure

Name No. of Shares held

23.6%57.4%

19.0%

Segment

Segment

Segment



17

SAMPLE Financial Snapshot Key Ratios

Particulars y-o-y change

(2013-12) 2013 2012 2011 2010

Profitability Ratios Operating Margin

Net Margin

Profit Before Tax Margin

Return on Equity

Return on Capital Employed

Return on Working Capital

Return on Assets

Return on Fixed Assets

Cost Ratios Operating costs (% of Sales)

Administration costs (% of Sales)

Interest costs (% of Sales)

Liquidity Ratios Current Ratio

Cash Ratio

Leverage Ratios Debt to Equity Ratio

Debt to Capital Ratio

Interest Coverage Ratio

Efficiency Ratios Fixed Asset Turnover

Asset Turnover

Current Asset Turnover

Working Capital Turnover

Capital Employed Turnover

Private: Domestic Company – Company 2 (3/5)

Improved Decline

Financial Summary

• The company earned a net profit of INR x1 mn in FY 2011, as

compared to net profit of INR x2 mn in FY 2010

• The company reported total income of INR x3 mn in FY 2011,

registering an increase of x4% over FY 2010

• The company earned an operating margin of x5% in FY 2011,

an increase of x6 percentage points over FY 2010

• The company reported debt to equity ratio of x7 in FY 2011, a

decrease of x8% over FY 2010

Net Profit/Loss Total Income

a

t

s

r

q

f

p

b

c

d

e

b4

a4

2011 2008

a1

b1

2010

a3

b3

2009

a2

b2



18

SAMPLE Description News

Overview • Text

Facilities • Text

Recognitions • Text

Business Highlights

Private: Domestic Company – Company 2 (3/5)



19

SAMPLE

T O

W S

Private: Domestic Company – Company 2– SWOT Analysis (5/5)



20

Thank you for the attention

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