Market Research Report : Juice market in india 2014 - Sample

Juice Market – India

September 2014

2

Executive Summary

Market

Drivers & Challenges

Competitive Landscape

Drivers Growth in Income and Consumption

Increasing Level of Health Consciousness

Untapped Market Potential

Rising Fruit Imports in India

Growth in Retail Market

Marketing Campaigns

Trends

Challenges Reluctant Attitude Towards Fruit Farming

Unorganized Nature of the Market

Key Players

Company A Company B Company C

Company D Company E Company F

Juice industry is one of the growing sectors in India that has attracted a number of players

Changing lifestyle of consumers and increase in income levels have led to increased consumption of juices

Many national and international brands are entering the packaged fruit juice segment

Emergence of Juice Bars

Fruit Juice as Holistic Solution for Health Improvement

New Strategies are Being Adopted

Introduction of Newer Flavors and Variants

JUICE MARKET IN INDIA 2014.PPT

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•Macroeconomic Indicators

•Introduction

•Market Overview

•Market Segmentation

•Manufacturing Process

•Import & Export

•Drivers & Challenges

•Government Rules & Policies

•Trends

•Consumer Insights

•Competitive Landscape

•Strategic Recommendations

•Appendix


4

Indian Juice Market – Overview (1/2)

Continued rise in fruit drinks’ consumption, followed by juices and nectars, is fueling growth in the market

• xxx

Market Size & Growth - Packaged Juice

INR bn

x

2020e 2019e 2018e 2017e 2016e 2015e 2014e 2013


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Packaged juices are gradually cementing their place in the urban household in the metros and tier I cities

Indian Juice Market – Overview (2/2)

Market Share of Major Players (2012-13) Share of Organized Sector (2012-13)

Unorganized Sector

Organized Sector

Others

India

Others

PepsiCo

Dabur

Consumer Buying Behavior (2012-13) Share of India in Global Beverage Consumption(2012-13)

Unplanned Juice Consumption

Pure Impulse Outside Home Juice Consumption


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Increase in the number of health-conscious consumers has given a boost to fruit juice market in India

• xxx

Fruit Beverage Industry Segmentation (2012-13)


Nectar Drinks

Fruit Juices

Fruit Drinks

Indian Fruit Beverage Industry – Market Segmentation (1/2)

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Fruit beverages market can be divided into three segments

Indian Fruit Beverage Industry – Market Segmentation (2/2)

Fruit Beverages Market

Fruit Drinks Nectar Drinks

•xxx •xxx

Fruit Juices

•xxx

xxx


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Manufacturing Process – Packaged Fruit Juices (2/3)

The manufacturing process can be categorized into the following stages

Harvesting • xxx

• xxx

• xxx

• xxx

Collecting

Cleaning/ Grading

Extraction


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Import of Major Types of Juices (1/7)

Fruit Juices

Other Grapefruit Juice

Major Importing Nations – Value-Wise (2014)

Major Importing Nations – Value-Wise (2014)

‘000 unit

2010-2011

INR mn

2012-2013 2011-2012 2013-2014(Apr-

Jun)

Value Volume

Others

Pakistan

Brazil

United Arab Emirates

United States of America

China

0

100

‘000 unit INR mn

2013-2014(Apr-

Jun)

2012-2013 2011-2012 2010-2011

Value Volume

South Africa

United Arab Emirates

Sri Lanka

Bangladesh

Others

United States of America


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Low per capita consumption of juices creates strong opportunity for players to tap this market

Untapped Market Potential • xxx

Impact

Per Capita Fruit Juice-Based Beverage Consumption (2013)

India United States of America

Liter

Switzerland Germany


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Increasing fruit imports is fostering growth of the fruit juice sector

Rising Fruit Imports in India

• xxx

Impact

Rise in Imports of Fruits (2011-12)

200,000

0

Metric Tons x

2012 2011


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The industry is witnessing a wide variety of strategic activities by the players associated with this industry

New strategies are being adopted

Securing market share and

strengthening existing

infrastructures

• xxx

Company Strategy Analyst view


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Consumer Insights on Juice Products (4/6)

Consumption based on health benefits

Options

• Yes

• No

Q: Do you consume fruit drinks/ fruit juices or nectars for health and fitness benefits?

41.2%

Budgetary allocation for juices

Options • Les than 100 • 100-500 • Greater than 500

Q: What is your monthly budget for purchasing fruit drinks/ fruit juices and nectars?

36.5%

59.6%

3.8% 3.8%

59.6%

36.5%

No

Yes 100-500

Less than 100

Above 500


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Consumer Insights on Juice Products (6/6)

Place of purchase

Options

• Super/ Hyper markets

• General mom and pop stores

• Both

Q: From where do you generally purchase these beverages?

Both

General stores

Super/Hyper Markets

Flavor Preference

Options • Mango • Orange • Apple • Mixed Fruit • Others

Q: What is your most preferred flavor?

Others

Orange

Apple

Mango

Mixed Fruit


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Porter’s Five Forces Analysis

Competitive Rivalry

• xxx

Bargaining Power of Suppliers

• xxx

Bargaining Power of Buyers

• xxx

Threat of Substitutes

• xxx

Threat of New Entrants

• xxx

Impact Low

Impact Medium

Impact High

Impact Low

Impact High


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Public: Domestic Company – ABC (x/x)

Key People

Products and Services

Company Information Offices and Centres – India

Corporate Address

Tel No.

Fax No.

Website

Year of Incorporation

Ticker Symbol

Stock Exchange

Category Products/Services

Juice

Others

Name Designation

Head Office

Chennai


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Financial Snapshot Key Ratios

Financial Summary

• The company incurred a net profit of INR x mn in FY 2013, as compared to net profit of INR y mn in FY 2012

• The company reported total income of INR a mn in FY 2013, registering a decrease of b% over FY 2012

• The company earned an operating margin of m% in FY 2013, an decrease of n percentage points over FY 2012

• The company reported debt to equity ratio of q FY 2013, a decrease of r% over FY 2012

Key Financial Performance Indicators

Indicators Value (-/--/2014) Market Capitalization (INR mn)

Total Enterprise Value (INR mn)

EPS (INR)

PE Ratio (Abs)

Particulars y-o-y change

(2013-12) 2013 2012 2011 2010

Profitability Ratios Operating Margin

Net Margin

Profit Before Tax Margin

Return on Equity

Return on Capital Employed

Return on Working Capital

Return on Assets

Return on Fixed Assets

Cost Ratios Operating costs (% of Sales)

Administration costs (% of Sales)

Interest costs (% of Sales)

Liquidity Ratios Current Ratio

Cash Ratio

Leverage Ratios Debt to Equity Ratio

Debt to Capital Ratio

Interest Coverage Ratio

Efficiency Ratios Fixed Asset Turnover

Asset Turnover

Current Asset Turnover

Working Capital Turnover

Capital Employed Turnover

Improved Decline


Total Income Net Profit/Loss

0

2010 2011 2012 2013

INR mn INR mn


18


Key Business Segments Key Geographic Segments

2012 2011 2010 2013 0%

2013

Beverages

OTC Products Chemicals

Other

Business Highlights (1/2)

Description News

Overview •xxx

India

xxx


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Business Highlights (2/2) Description News

Distribution Network • xxx

Acquisition • xxx

Exports • xxx

Expansion Plans • xxx


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Public: Domestic Company – ABC– SWOT Analysis (x/x)

• xxx • xxx

• xxx • xxx

T O

W S


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Private: Domestic Company – ABC (x/x)

Key People

Products and Services

Company Information Offices and Centres – India

Name Designation

Corporate Address

Tel No.

Fax No.

Website

Year of Incorporation

Head Office

Category Products/Services

Juice

Others

Mumbai


22


Ownership Structure

Name No. of Shares held

Total

Ownership structure corresponds to Date of AGM: 30/09/2013

Shareholders of the Company

100%

Directors or relatives of directors


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Financial Snapshot Key Ratios

Financial Summary

• The company incurred a net profit of INR a mn in FY 2013, as

compared to net loss INR bmn in FY 2012

• The company reported total income of INR x mn in FY 2013,

registering an increase of y% over FY 2012

• The company earned an operating margin of m% FY 2013, an

increase of 1npercentage points over FY 2012

• The company reported debt to equity ratio of q in FY 2013, an

increase of r% over FY 2012


Improved Decline

Particulars y-o-y change

(2013-112 2013 2012 2011 2010

Profitability Ratios Operating Margin

Net Margin Profit Before Tax Margin Return on Equity

Return on Capital Employed

Return on Working Capital

Return on Assets

Return on Fixed Assets

Cost Ratios Operating costs (% of Sales) Administration costs (% of

Sales) Interest costs (% of Sales)

Liquidity Ratios Current Ratio Cash Ratio

Leverage Ratios Debt to Equity Ratio Debt to Capital Ratio Interest Coverage Ratio

Efficiency Ratios Fixed Asset Turnover Asset Turnover Current Asset Turnover Working Capital Turnover Capital Employed Turnover

Net Profit/Loss Total Income

0

50

100

150

200

250

300

INR mn INR mn

2013 2012 2011 2010


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Business Highlights

Description News

Overview • xxx

Manufacturing Facilities • xxx

Packaging Facility • xxx

Distribution Network • xxx



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Private: Domestic Company – ABC – SWOT Analysis (x/x)

• xxx • xxx

• xxx • xxx

T O

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