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Tire Market – China
December 2014
2
Executive Summary
Market Overview
Drivers and Challenges
Competitive Landscape
Drivers:
Increase in Automobile Sales
Replacement Demand
Scope in Radialization
Export Demand
Availability of Low-cost Skilled Labour
Improvement in China’s Road Network
Challenges:
Barriers to Trade
Surging Costs of Raw Materials
Competition from Foreign Players
In 20--, domestic tire production in China reached x1 mn units
Chinese tire market is represented by more than x2 tire manufacturing enterprises, which contributed to nearly x3% of the global revenue from sales in 20--
The market is dominated by passenger car tires, and possesses significant capacity to produce truck tires
Chinese tires are highly in demand in overseas markets, creating strong export potential
TIRE MARKET IN CHINA 2014.PPT
Major Players
Player A Player B Player C
Player D Player E Player F
3
•Macroeconomic Indicators
•Introduction
•Market Overview
•Import and Export
•Drivers and Challenges
•Government Initiatives
•Trends
•Competitive Landscape
•Market Opportunities
•Strategic Recommendations
•Appendix
TIRE MARKET IN CHINA 2014.PPT
4
Market Overview – China (1/4)
• Domestic tire production in China reached x1 mn in 20--
It is expected to reach nearly x2 mn in 20--, growing at a CAGR of x3% between 20-- and 20--
• Tire production is concentrated along the east coast regions of China, with Shandong, Jiangsu and Zhejiang
accounting for nearly two-third of the entire output volume in the country
• Chinese tire makers are expected to put more emphasis on brand development as well as focus on exports to
support domestic production
Chinese tires are characterized by their low price, but players are now focused on improving their brand image
TIRE MARKET IN CHINA 2014.PPT
Tire Market – Size and Growth (Volume)
n1 n2
n3 n4
n5 n6
0
100
200
300
400
500
20-- 20-- 20-- 20-- 20-- 20--
units
p1
5
Drivers
Increase in Automobile Sales
Replacement Demand
Scope in Radialization
Export Demand
Availability of Low-cost Skilled Labour
Improvement in China’s Road Network
Challenges
Barriers to Trade
Surging Costs of Raw Materials
Competition from Foreign Players
Drivers and Challenges – Summary
TIRE MARKET IN CHINA 2014.PPT
6 TIRE MARKET IN CHINA 2014.PPT
Government Initiatives (-/-)
• Text
Radialization Target
Government Policies and Regulations
• Text • Text • Text
Permit Restriction
• Text
• Text
– Text
– Text
Advantage
Disadvantage
Impact on Global Players
SAMPLE
7 TIRE MARKET IN CHINA 2014.PPT
`
Emergence of Tubeless Tire
Focus on Upscale Models
Retreading of Tires Key Trends
Advent of Green Tires
Players Focusing on Radial Tires
Trends – Summary
8 TIRE MARKET IN CHINA 2014.PPT
Key People
Name Designation
Person A MD, CEO
Person B. Director
Person C Director
Person D Director
Products and Services
Company Information
Corporate Address
Company A, Street A
City B
State C
Tel No. 91 124 7239
Fax No. 91 124 4734111
Website www.company.co.in
Year of Incorporation 1767
Ticker Symbol 123456
Stock Exchange ABC
Category Products/Services
Tires
• Off-the-road tires
• Truck and bus radials
• Passenger car radial tires
• Tires for use in the military
• Tires for use in agriculture
• Tires for use in forestry
Offices and Centres – China
Headquarter
SAMPLE Public: Domestic Company – Company A (1/4)
9 TIRE MARKET IN CHINA 2014.PPT
SAMPLE Financial Snapshot Key Ratios
Financial Summary
Key Financial Performance Indicators
Indicators Value (dd/mm/yyyy) Market Capitalization (USD mn) u
Total Enterprise Value (USD mn)
v
EPS (USD) w
PE Ratio (Absolute) x
Particulars y-o-y change
(2013-12) 2013 2012 2011 2010
Profitability Ratios Operating Margin
Net Margin
Profit Before Tax Margin
Return on Equity
Return on Capital Employed
Return on Working Capital
Return on Assets
Return on Fixed Assets
Cost Ratios Operating costs (% of Sales)
Administration costs (% of Sales)
Interest costs (% of Sales)
Liquidity Ratios Current Ratio
Cash Ratio
Leverage Ratios Debt to Equity Ratio
Debt to Capital Ratio
Interest Coverage Ratio
Efficiency Ratios Fixed Asset Turnover
Asset Turnover
Current Asset Turnover
Working Capital Turnover
Capital Employed Turnover
Public: Domestic Company – Company A (2/4)
Improved Decline
Net Profit/Loss Total Income
0
5,000
10,000
15,000
20,000
-1,000
-500
0
500a
R1
USD units USD units
20--
d
R4
20--
c
R3
20--
b
R2
20--
The company incurred a net loss of USD d units in FY 20--, as compared to net loss of USD c units in FY 20-- The company reported total income of USD R4 units in FY 20--, registering an increase of m% over FY 20-- The company earned an operating margin of f% in FY 20--, an increase of g percentage points over FY 20-- The company reported debt to equity ratio of d in FY 20--, a decrease of h% over FY 20--
10 TIRE MARKET IN CHINA 2014.PPT
SAMPLE Key Business Segments Key Geographic Segments
Business Highlights
Public: Domestic Company – Company A (3/4)
0%
50%
100%
20--
Y4
X4
20--
Y3
X3
20--
Y2
X2
20--
Y1
X1 100%
50%
0%
20--
c4
a4 b4
20--
c3
a3 b3
20--
c2
a2 b2
20--
c1
a1 b1
N M L B A
Description News
Overview • Founded in 1965, Company A is located in Jiaozuo and has a total space of p1 sq. m for manufacturing
and research and development
• Company A ranks x1 among the top x2 global ranking tires
Products • Main products of the brand consist of Henan brand, Company A brand off-the-road tire, radial off-the-
road tire, truck and bus radial tire, light truck radial tire, truck and bus bias tire, military tire, among others
Recognition • Over the years, Company A has received multiple industry certifications and recognitions including ISO
9002, ISO 14001, CCC certification (China tire production compulsory certification), ISO /TS16949, among others
11 TIRE MARKET IN CHINA 2014.PPT
SAMPLE
T O
W S
Public: Domestic Company – Company A (4/4)
12 TIRE MARKET IN CHINA 2014.PPT
Recommendation 1
• Text
• Text
• Text
Recommendation 2
• Text
• Text
Strategic Recommendations (-/-)
• Focus on specific 1 due to high profitability from specific 2
SAMPLE
13
Thank you for the attention
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Tire Market – China report is part of Netscribes’ Automotive and Logistics Industry Series. For any queries or customized research requirements, contact us at:
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TIRE MARKET IN CHINA 2014.PPT