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Marc Herling: Visibly Better Decisions

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Presented at the 10th Heidelberg Innovation Forum, http://www.heidelbergerinnovationsforum.de

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Page 1: Marc Herling: Visibly Better Decisions
Page 2: Marc Herling: Visibly Better Decisions

Heidelberg Innovation Forum 2011

Visibly better decisions: 3D visualization for product configuration with LumoLogic

Marc HerlingManaging Partner & CEO

Lumo Graphics

Page 3: Marc Herling: Visibly Better Decisions

Lumo Graphics at a Glance» Core competences

» Visualization 3D product configuration» Industry expertise

» Automotive, Engineering, MedTech

» Services» Software development

» Visualization engine LumoVis» Configuration Mgmt. engine LumoLogic

» Professional services» Consulting and project management» Industrial CAD data processing» Software engineering» System integration and support

» Enterprise» Founded 1998, focused 2005» Employees 20+» Germany/Karlsruhe» Awarded CyberChampion 2010

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References and Solutions

Page 5: Marc Herling: Visibly Better Decisions

YGWYWWYSIWYG

IYSWYG

Visibly better decisions

Mass Customization Decisions Results

Pig in a poke?

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Rocket stage 2» Visualization for product configuration works

» Growth of Lumo Graphics 2006-2008 50% p.a.» Customers approve benefit and expand their

solutions» Configuration partners seek closer cooperation

with us

» But the combination of logical configuration andvisualization needs expert know-how to achievegood results in project due to lack of tools.

» LumoLogic

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Software for successsful management of 3D configuration

» 4 simple steps!

» Developedtogether withAutodesk!

» Easy !Empowers theuser !

» Saves 50% cost andtime!

» 2 majorAutomotive OEM as pilot customers!

» AttractivePricing

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Next steps» We are looking for: Business Partners, Buyers or Licencees

» We want to achieve: R&D Cooperation, Commercialisation or Licensing

» We have an info point in the hall

Page 9: Marc Herling: Visibly Better Decisions