MAGNES: NEW DIGITAL INITIATIVES

FOSTERING THE INSTITUTIONAL VISIONENSURING COLLECTION STEWARDSHIP

IMPLEMENTING SOUND BUSINESS MODELS

FOSTERING THE INSTITUTIONAL VISIONThe history of the Jewish Community in the American West and the Global Jewish Diaspora continues to be

told:To a wider audience, Through a sustainable

model

ENSURING COLLECTION STEWARDSHIP

A nimble and innovative Collection staff is the protagonist of all processes

Collection work is effective and measurable

A MEASURABLE BUSINESS MODEL

Collection care, services, access and marketingare streamlined and become part of the same process:

Resources are focused and aligned with the institutional vision

WEBSITE :: DATABASE :: WEB 2.0

DIGITAL INITIATIVES ENSURE THAT MAGNES COLLECTIONS ARE

PRESENTED :: FOUND :: ACTIVATED

ONLINE PRESENCE

With digital images from the collection, Magnes staff can instantly generate curated online exhibitions via the Jewish Digital Narratives platform.

Nine exhibitions were created with this platform since the program was inaugurated in September of 2008.

(This is a sample entry from an online exhibition based on the Israel Bonds Collection. And yes, it is Cary Grant in the photograph.)

EASE OF ACCESS

The Jewish Digital Narratives platform allows to integrate the Magnes website with popular online platforms like Flickr, and thus to gain visibility in the “Web 2.0.”

The “Web 2.0” (Facebook, Flickr, Google Maps, etc.) is a new digital language, understandable across cultural barriers.

(This is a sample entry from an Flickr page. And yes, it is Cary Grant in the photograph.)

GLOBAL VISIBILITY

The Jewish Digital Narratives platform allows to publish digital images from the Magnes collection on popular sites like Flickr.

In turn, this promotes the visibility of the Magnes by gaining valuable online “real estate” in Google searches.

(This is a sample Google Image Search with the keywords “Milhaud” and “David”: Magnes results appear along those of important online vendors, like Amazon, and often are featured among the first 3-5 “hits”).

INSTANT PUBLISHING

The Web offers a widely accessible publication platform, that is about to replace traditional books and journals.

Digital images are easily published online, where they are accessible to millions of users.

(This is a sample from the Magnes Flickr page, with images from the Israel Bonds Collection, ca. 1950-1960)

ONLINE DATABASE:AN INTEGRATED PLATFORM

Collection preservation, catalog, access, and publication are streamlined within the same process.

(This is a sample from the new IDEA database, highlighting the Isabel Wiel Collection.)

ONLINE DATABASE:UNIQUE COLLECTION INFORMATION

The new IDEA database allows unique access to Archive, Library and Museum holdings with one, global, keyword search.

(This is a sample from the new IDEA database, using the keyword “Dinkelspiel”: paintings and archival papers are retrieved with only one search)

ONLINE DATABASE:ACCESS TO DIGITAL IMAGES

The new IDEA database allows direct access to digital images of the items in the collection, with one, global, keyword search.

(This is a sample from the new IDEA database, using the keyword “Ketubbah”: many of the over 200 Jewish marriage certificates in the Magnes collection have already been digitized and are available online.)

ONLINE PUBLICATION

Magnes staff can instantly share information based on digital images from the collection via the new Opensource blog.

The new blog is followed daily by hundreds of viewers. (Top post generated 339 views).

(This is a sample entry from the opensource blog, by dr. Lara Michels, about Edward Bransten)

DIGITAL PRODUCTION

The creation of digital images from the collections directly engages the existing Magnes staff:

• Curators• Coll. Information Manager• Digitization Technician

ONLINE COMMUNICATION

Collection Services are easily accessible online.

A new Rights and Reproduction request form was recently made available on the website. An average of ten researchers contacted the Magnes Reference Desk each month via the online Research Information Form since it was published on magnes.org.

CREATING A SUSTAINABLE MODEL

A streamlined workflow allows a small professional staff to measure the visibility of the collection, also in terms of revenue.

Rights and Reproduction licensing fees increased by 300% during FY09.

(Digital Production Workflow Chart).

MEASURING SUCCESS

Online visibility can be monitored.

Magnes images on Flickr were viewed over 16,000 times since the launch of the Jewish Digital Narratives platform in September of 2008.

(Metrics from the Magnes account on Flickr).

DIGITAL PR

Digital content is easily marketable online.

500 Facebook members currently receive live updates about the Magnes. This online “community” is constantly growing.

ONLINE MARKETING

Digital images from the collection can instantly generate merchandise.

(This is a sample entry from the Magnes online store on zazzle. com)

ENGAGING PARTNERSHIPS

Since 2007, the new digital programs of the Magnes have generated •an unprecedented access to the collection•a growing number of prestigious academic partnerships (USC, NYU, UC Berkeley School of Information…)• promising philanthropic support (Haas Fund, Toole Media Fund…)

(Users from three continents discuss Magnes content online).