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CURRENT SALES – 2016-17
99% tickets sold (by numbers in lacs) are digitalisedBut only 2% are Cashless
97% tickets sold (by value in lacs) are digitalised
But only 3% are cashless
Online Sales – Payment Gateways
Online ticket sales – Payments through PGCredit / debit cards, NEFT, IMPS, Net BankingMultiple Gateways – informed choice -failure rate & PG
Charges – Atom, HDFC Bank & AppNit
Green Initiative – no print out required - Tickets on mobile / laptops / ipads can be used with declared photo ids
Variety of Smart Cards“;k=k Hkh [kjhnnkjh Hkh , dHkh Hkh dgha Hkh”RFiD – for Travel, Swipe - Shopping
MST – SaralDiscount – 40%
MST – StudentDiscount – 60%
Open EndedDiscount – 20%
Over the CounterDiscount – 10%
SMART CARD TICKETING
SMART CARD TICKETING
USP – A win-winPassenger• Discount• No change• No Que• ComboUPSRTC• Advance• No pilferage• Committed passengerBank• Float• Transaction charges
StatusICICI• MST – 110000 including
students• Open Ended – 20000• Growth @ 4000 pmSBI• OTC – 20000• Growth @ 1000 pm
Demonetise Cash Sales – Tickets On Board• Smart Cards – prepaid, preloaded, no KYC, OTC
Range – Rs. 100 to 2000, top-up in multiples of 100/-No DiscountProduction, marketing & advertisement cost by
banker (approx. 2.5%)Selection Criteria – Minimum MDRAdditional Infrastructure – Swipe card POS at
counter for payments from credit / debit cards
ADVISORY TO PASSENGERS Carry exact change for cash ticket
Or Buy a OTC Card from bank counter no problem of change
CONVERT CASH TRANSACTIONS TO CASHLESS
mTicket & mPayments - Wallets
Mobile Wallet - PayTM, FreeCharge, MobiQuik, etc.CONCEPT
Integration of mobile to conductor’s POS – through a ticketing app –various mWallets integrated to App on API as in a PG
App generates Transaction Id after remittance through selected mWalletand transmits to POS on WiFi
Conductor generates a ticket on Transaction id Aggregator ensures settlement Aggregator commission includes App charges & mWallet conveniance
charges – passenger pays for slecting this optionPoC in one depot of Ghaziabad Region
CONVERT CASH TRANSACTIONS TO CASHLESS
FUTURISTIC OPTIONCARDS ONLY TICKETING
Deep discount "Single Use Cards" for single journeyMultiple use "Day Boarding Pass" for multiple journeysCost includes 2.5% (production, marketing, SAM for
counterfeit protection) and 10% additional travel value (discount / cash back) – Total 12.5% of transaction value
CONVERT CASH TRANSACTIONS TO CASHLESS
CONVERT CASH TRANSACTIONS TO CASHLESS
Fleet Remaining Constant 2017-18 2018-19 2019-20 2020-21 2021-22 2022-23Base Year 1 2 3 4 5
Passengers (crs)/pa 56.00 57.50 59.00 60.50 62.00 63.50Collection (Rs. Crs) 3850.00 4138.75 4449.16 4782.84 5141.56 5527.17
Transactions (crs) - Number 56.00 57.50 59.00 60.50 62.00 63.50Status of Digital Transactions - Digital (Online, ETM, Smart Cards) 53.20 54.63 56.05 57.48 58.90 60.33 - Manual (BT Book) avg 2% 2.80 2.88 2.95 3.03 3.10 3.18Status of Cashless Transactions - Cashless avg 3% 1.68 1.73 1.77 1.82 1.86 1.91 - Cash on board 54.32 55.78 57.23 58.69 60.14 61.60
Collection (Rs. Crs) - Cashless avg 3% 115.50 124.16 133.47 143.49 154.25 165.82 - Cash on board 3734.50 4014.59 4315.68 4639.36 4987.31 5361.36
CONVERT CASH TRANSACTIONS TO CASHLESS
ProjectionsPassengers / Transactions (crs)Avg. / month 4.67 4.79 4.92 5.04 5.17 5.29Regular @ 60% 2.80 2.88 2.95 3.03 3.10 3.18Flux @ 40% 1.87 1.92 1.97 2.02 2.07 2.12Smart Cards to be issued / pa 25.20 23.08 23.68 24.28 24.88 25.48Value of transactions (crs / pa) 3850.00 4138.75 4449.16 4782.84 5141.56 5527.17
FUTURISTIC OPTIONCARDS ONLY TICKETING
CONVERT CASH TRANSACTIONS TO CASHLESS
Costs involved (crs / annum)RFiD card production cost @ 50/- 1260.00 1153.75 1183.75 1213.75 1243.75 1273.75Bank's Interest (MDR - 0.65% + Marketing - 1.35% + SAM - Counterfiet protection - 0.50%)
96.25 103.47 111.23 119.57 128.54 138.18
Discounts for promotion / cash back @ 10%
385.00 413.88 444.92 478.28 514.16 552.72
TOTAL COST OF CASHLESS TRANSACTIONS (100%)
1741.25 1671.09 1739.89 1811.61 1886.44 1964.65
FUTURISTIC OPTIONCARDS ONLY TICKETING
User to make a refundable security deposit of Rs. 50/- for card cost ST to meet operations cost 2.5% from internal resources Funds needed for promotion / cash back / deep discount 10% of annual sales
Common Mobility Card
Technology – UPSRTC card is Category A NFC (RFiD) Card as per MoRTH guidelines
Why not EMV – Dependance of network infra and bottleneck of black spots in inter city operations
Interoperability – Works on Access Control Systems of Metros / Metro Cards work on UPSRTC POS
Challenges – CCHS and settlement process agreements – Metro systems shall be central system – other operators to adopt common platform and settlement processes
Thank youwww.upsrtc.com,
www.upsrtconline.co.in
Uttar Pradesh State Road Transport Corporation (UPSRTC)
Parivahan Bhawan, Tehri Kothi, MG Marg, Lucknow.Ph : +91-522-262363, Fax : +91-522-2615526,
email – [email protected], [email protected]