Dr. Mazlan Abbas�MIMOS Berhad�

Digital Lifestyle Malaysia – Initiatives and Challenges �

[BIT%3rd%Annual%Interna0onal%Congress%U6World62013,%June%20622,%Dalian%World%EXPO%Centre,%China]%

Contact: mazlan.abbas@mimos.my

@mazlan_abbas �

hEps://www.facebook.com/drmazlanabbas%

Overview �

•  3G Service�–  14.6 M subscriptions [Dec. 2012]�–  82% pop coverage [June 2012]�

•  Cellular phone subscriptions�–  41.1 M �–  141.6% per pop [Dec. 2012]�

•  Cellular coverage at populated areas�–  96.8% [Dec. 2012]�

•  Internet users�–  17.7 M [June 2012]�

•  Mobile broadband subscriptions�–  3.3 M [Jan. 2013]�

•  Broadband subscriptions �–  6.2 M [Jan. 2013]�

•  In 2013, our digital eco-system will welcome two new service, Hybrid TV – Digital Terrestrial TV with Internet and Mobile 4G-LTE �

Prime Minister introduced 4 strategic thrusts to transform

Malaysia towards Vision 2020�

New Economic Model (NEM)as a framework

to begin our �journey�

NKEA will boost our Gross National Income (GNI) by 2020

USD 15,000 RM 48,000

Per capita

USD 6,700 RM 23,770 Per capita

A National Key Economic Activities (NKEA) is a driver of economic activity that has the

potential to directly and materially contribute a quantifiable amount of economic growth to the

Malaysian economy

[Source: PEMANDU http://www.pemandu.gov.my/]

National Key Economic Areas (NKEAs) �

The Communications, Content and Infrastructure (CCI) sector is one of the 12 National Key Economic Areas (NKEA) under the the Economic Transformation Programme (ETP) announced on

25 October 2010 by the Prime Minister of Malaysia.�

Importance of ICT Industry in Malaysia�

•  Positioning ICT as the key enabler for Economic Transformation Plan (ETP), Government Transformation Plan (GTP), 1 Malaysia and Digital Malaysia.�

•  Positioning Malaysia in the Top 10 in World Economic Forum (WEF)’s Innovative Index.�

•  Economic contribution from ICT to be 20% of National GDP+.�•  Creating globally competitive Malaysian ICT champions.�

“It will create an ecosystem that promotes the pervasive use of ICT in all aspects of the economy to connect communities globally and interact in real time resulting in

increased Gross National Income, enhanced productivity and improved standards of living. This will result in a developed digital economy that connects and empowers

government, businesses and citizens.” �

Why Digital Malaysia? �

Global Digital Impetus ��Direct contribution to GDP via increase in consumption, private investments, government spending and exports, it also contributes to GDP in a number of indirect ways and brings significant benefits to businesses. ��For example, with increased cost savings and efficiencies via e-Commerce, there will be an increase in online-based revenue, and increased productivity with digital tools�

Why Digital Malaysia? �

Global pervasiveness ��Digital technology has significantly grown in its pervasiveness over the last five years. Today, there are more than two billion internet users around the world, with a global penetration of just above 30%. This is set to increase further and is driven by the emerging adoption of four digital technology concepts: mobile devices, social media, cloud, and the internet of things.�

Why Digital Malaysia? �

Inflection Point ��Malaysia’s economy is at an inflection point. Malaysia has already built a strong manufacturing and service-based economy. The next wave of economical growth will come from building a knowledge-based economy, with digital technologies a key driver of this next phase growth.�

Why Digital Malaysia? �

Good Foundation��Malaysia has a solid ICT application and adoption base. Existing initiatives such as the MSC Malaysia flagship projects as well as new initiatives under the Government Transformation Programme and the Economic Transformation Programme will continue to strengthen this foundation. Indeed, these existing initiatives are already expected to contribute RM220 billion to Malaysia’s GNI by 2020.�

Why Digital Malaysia? �

Moving from the upper middle to the leading pack��Malaysia has emerged strongly as a leading digital economy among developing countries. According to EIU’s Digital Economy ranking, Malaysia is ranked 36 out of 70 top countries. Now is the time to move Malaysia into the leading pack of developed countries at the forefront of digital innovation and adoption, and harness it for the economic development of Malaysia.�

It is just 30 years since the launch of the first mobile phones, yet over 6 billion people now have one. But we are now on the threshold of a far

bigger global shift in the use of wireless technology, which could see over 50 billion devices and physical objects connected. �

IOT – The 3rd ICT Technological Wave �

Computer – The 1st ICT Technological Wave �Internet – The 2nd ICT Technological Wave �

By 2022, You'll Own 50 Internet-Connected Devices �

The Internet of Things (IOT) �

[Source:%Organisa0on%for%Economic%Co6opera0on%and%Development%(OECD)]%

IOT Enablers �•  RFID �•  Sensors and actuators�•  Smart Technology�•  Nano Technology�•  M2M �•  Microcontrollers �•  Wireless communication�•  Energy harvesting technologies�•  Location-based technology�•  Software�•  IPv6�

Smartphone and Owner as “One” �Sensors:�•  Camera �•  Audio �•  Accelerometer �•  GPS �•  Gyroscope �•  Compass �•  Proximity �•  Ambient light �

Mobile content production will no longer be limited to the creation of an SMS, photo, or video. It will evolve into stories, paths, and feelings��Example: Your personal photo story from a soccer game will capture where and when it took place, how much you jumped up and down in tense moments, and who was experiencing this great day with you. �

Devices �• Intelligent devices to deliver the digital content in a user-friendly manner �• Powerful consumer devices will access, process, and present digital content and interact with the

digital and physical world�

Network�• Communication and information infrastructure to support such user access�• People will be able to seamlessly connect with and have and access to whatever information they

want �

Applications�• Easily accessible multimedia content for diversified user applications�• Content will play a key role in satisfying people’s information needs and entertainment

expectations�• Media content and context will be created, consumed, and shared by anyone�

Digital Lifestyle’s DNA (Key Enablers) �

Spectrum enablers for Short Range Communications/Networks �

SRC/WSN'may'use'the'following'frequency'bands'13.553613.567MHz%228.00636228.9937MHz%3036320MHz%4006402MHz%4336435MHz%8696870MHz%9196923MHz%240062500MHz%

515065350MHz%572565875MHz%24624.5GHz%57664GHz%76677GHz%1226123GHz%2446246GHz%%

Note:%•%%%%%%The%above%frequency%bands%%are%listed%under%Class%Assignment%(“unlicensed”).%%%Please%refer%to%link%for%details%hEp://www.skmm.gov.my/skmmgovmy/files/aEachments/CA_01_April_2010.pdf%•%%%%%%White%space%(frequency%sensing)%and%UWB%frequency%bands%are%being%evaluated%%by%the%industry%

Digital Lifestyle Malaysia�

Better QoL (Quality of Life) �• To provide a better quality of life for all in Malaysia using ICT applications�

Productivity & Sustainability�• To enable Malaysians to compete internationally by increasing productivity and sustainability through the

adoption of intelligent ICT services and Internet of Things applications�

High Income Nation�• Ultimately, to make Malaysia a high income nation by 2020 using broadband networks and ICT services�

Mega Lifestyle Ecosystem�• Creating mega lifestyle eco-systems to promote use of digital applications to enhance competitiveness

and social life – a Digital Lifestyle initiative focusing on linking the Internet of Things (IoT) to the Internet of People.�

Objectives of the Digital Lifestyle Malaysia (DLM) initiatives�

Potential Areas of IOT�Potential areas in IoT in Digital Lifestyles 2013-2015 being explored, nurtured and developed to drive further growth and lifestyle transformation.�

The u-Pustaka Model�

[Source:%“u6Pustaka:%Propelling%Solu0on%for%Ubiquitous%Library%Services%Any0me,%Anywhere%in%an%Inclusive%Knowledge6Based%Society”,%MCMC,WITSA%2012]%%

Intelligent Logistics Services�

Route �Matching �

Truck�Matching �

!SECURED!

PERMANIS Intelligent Route Planning & Matching �

Warehouses�

External Certifications �

!SECURED!

Retail �Logistics Services� Production�

Tracking �Farm to Fork �

Semantic-Driven Analyzer and Relationship Builder �

Traceability from Source to Customers�

Food Safety and Traceability�

Bird’s%Nest%Premise%

Processing%Plant%

Interna0onal%transport%and%

Logis0cs%

Wholesale%Distribu0on%

Retail%Outlet%Making Malaysia the first country in the world to track & trace Bird's Nest Exports online using RFID to China�

Global market approximately RM 10.2 Billion of which Malaysia is currently 2nd largest producer with estimated RM 1.2 Billion market share annually.�

With the 5 stage process providing door-to-door traceability, consumers or importers can be assured of the source and health compliances of the EBN that they purchased. �

Edible Bird Nest (Food and its Production) Track and Trace �

MyPUTRAs – People Friendly Commuting�

!SECURED!

Registra0on% Clinical%Informa0on%System% Offline%%

Systems%

Streamlined%Consulta0on%%

Central%Server%Mgnt%

Wireless%Interconnect%

2%MoH'WAN'

Mobile%Plakorms%

Server%less%Facili0es%

Rapid'Deployment'for'Improved'Accessibility'and'Flexibility'

Tele Primary Care/Oral Care Health Information System �

AutomaEon'for'Public'Service'ProducEvity'

32%

Automation for Public Service �

!SECURED!

Public Complaints Bureau

Automatically Categorized for Relevant Ministry

Government Systems

Blogs

ProducEvity'improvement'from'120'Hrs'to'1Hr'

KPI Dashboarding�

Call for Partnership�

Call for Collaboration�

Sustainability�

Leverage upon existing infrastructure�

High economic impact �

Benefits for all �

MCMC aim is to drive transformation towards digital living or a Digital Lifestyle. Better quality of life, more productive and competitive. Guided by these four principles. �

Look forward to ideas and innovation and collaboration/partnership in developing, delivery and promoting uptake of more services in Digital Lifestyle.�

Issues and Challenges �

The Right Balance �

Technology� Usability�

Great Mobile Penetration�BUT�

Digitalization Still Non-Ubiquitous�

Supply to Demand-Focused�“Currently Public Sector spends almost 54% of its ICT investment on building Info-structure. Thus, need to focus on initiating more-demand focused activities that will

maximize usage of Info-structure to enhance ROI” �

Consumption to Production-Centric �

“We consume information and use the Internet extensively for social networking, news and research but Malaysians have yet to fully capitalize on the internet for

revenue generation”�

Low Knowledge-Add to High Knowledge-Add�

“Currently Malaysian companies have low business ICT usage, as well as low knowledge-intensive activities and outputs. Need target to increase productivity of

employees through automation and innovative digital tools.” �

Level of Acceptance �“A fashionable design is as important as ease of use” �

Relevancy�(Relevant Content Provision, Services and Applications) �

Social networks, coupled with people’s willingness to reveal personal information on the Web, will provide content providers with knowledge about a customer like never before.�

Then there's relevance, which dictates results through explicit preferences that you have set, the results delivered to other users in a similar context and what is going on around you at that particular time (traffic, weather, business hours, etc.).�

Forget Searching For Content - Content Is About To Start Searching For You�

Require National Trial Sites �“Understanding real needs” �

To%iden0fy%Milestones% To%iden0fy%Funding% To%clearly%define%

Human%capital%development%

To%iden0fy%stakeholders%

To%outline%specific%programs%and%projects%

Taking A Riskier Approach�“Be adventurous” �

Willing to Invest in New Innovations and Getting

More Focused�

4000+%IP%Crea0on%

200%IP%Protec0on%

60+%IP%Mone0za0on%

Product Development & Commercialization Fund (PCF) �

•  To help local MSC Malaysia Status companies to accelerate the development and commercialization of innovative, market driven products/solutions/services; �

•  To increase in the creation of Intellectual Property for commercialization�

Summary – “Utilize Digital Technology” �

•  Create new sources of income/revenue�•  Enhance productivity of government, businesses and

citizens�•  Create participatory opportunities�•  Encourage innovation in domestic companies�•  Enable global market expansion�

Contact: mazlan.abbas@mimos.my �

THANK YOU�

@mazlan_abbas �