A website is not enough: share and inspire!

Patrick Torsney

who are you?what is your message?

do others need to hear about it?

More than half UK population now on Facebook

37.4 million UK adults use Facebook regularly

32.1 million UK adults use YouTube regularly

15.5 million UK adults on Twitter

7.9 million UK adults on LinkedIn

Internet-based tools for sharing

and discussing information

internet-based tools for sharing

and discussing information

ways of sharing opinions, insights,

experiences, and perspectives

with each other

a fancy way of describing the zillions of conversations

people are having online

24/7

do you need to be a 20-year old computer whizz adept in all kinds of technological

geekery and mumbo jumbo?

can I ‘DO’ social media?

web 1.0

your website…1990’s

web 2.0

your website…2000’s

strategy first…• what are your goals and objectives– raise money?–new volunteers?– to increase website traffic?– to raise your profile?– to encourage social change?

• pick your platforms• experiment personally

is a social utility that connects people with friends and

others who work, study and live around them

• a Page not a Profile

• facebook.com/pages > create page >

• don’t need to already have a personal account

• upload your avatar and fill in info, start posting!

• public but can have private conversations

• when 25 ‘likes’, you can reserve a vanity URL at facebook.com/yourorganisation

• share links, photos or video in Status

Updates

• 4-6 updates per week is ideal

• careful about automating content and

syncing with other SM sites

• have more than one Administrator for

your page

• liking, Favourites and Tagging: building

connections

• link your Facebook Page into your other

online communications and social media

elsewhere – including email signatures

helps people communicate,

share information and stay connected

through the exchange of brief, frequent messages

• 200 million people world-wide

• Communicating messages in short

bursts of info

• Very few “get it” from day one!

• All tweets public unless you tweet via

Direct Message (DM)

• Success is earned

• twitter.com/signup– enter your organisation’s details– pick a username, e-mail and

password– think about continuity of branding

with your username• Settings > Profile and upload an avatar

(picture)– write a limited bio of your

organisation– don’t ‘protect’ your tweets– add location if tweeting from work

• do NOT follow anyone until you have completed this and sent out your first tweet

• get following and tweeting

about tweets• limited to 140 characters

• a short @username is best – helps with RT

• good to share links + items of value

• can also include pictures and video

• follow and see how others do it

• search for users by name and say hello!

• can create ‘lists’

• follow Friday #FF

already there…

@AdviceUK

@CitizensAdvice

@LawCentres

@LASAVoice

@LegalActionGrp

@Shelter

@YLALawyers

@BAILII

@ilegal

a video sharing website that allows you to

display and share a wide variety of user-generated

content

• Youtube.com > create account

(Google account)

• 2nd largest search engine in the

world, behind Google

• Remember continuity of brand

• If you don’t have your own

content you can favourite the

content of others to build your

page

• Continuity of avatar as Profile Picture

and colours

• Limit Channel description to Mission

Statement or one paragraph

• Use Channel Tags and Video Titles

• Enable Channel and Video comments

• Subscribe to Channels created by

funders/partners

• Sign up for YouTube’s nonprofit

programme

• Embed your videos elsewhere

video content ideas• use favouriting other videos to build content

or, Animoto or equivalent

• document events and important speeches by

staff

• give a tour of your offices or facilities

• interview staff members, supporters, experts

• create montages of clips with stats or quotes

• interview and feature success stories

• annual thank you video

metrics and your ROI• Create a 12 column spreadsheet

(1 column per month)• Define your metrics (rows) eg:

– website traffic– blog traffic– e-newsletter subscribers– Facebook fans– Twitter followers– Online donations generated– volunteers gained– event attendees

• Monitor on same date of each month eg 1st of the month

content content content• your website is still important!

• are you creating content?

• what about a Chair’s blog, like

– Hackney Community Law Centre

– JCWI

• comment on local and national

news and current issues

• push your content via your social

networks

Patrick Torsney

http://about.me/ilegal ilegal.org.uk