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Rhea Drysdale's deck from Vermont Marketing Summit 2013 in Burlington, VT on getting the most from Google+, local search, social, content strategy, and more.
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LOCAL SEARCH:Getting Ahead with
Google+
2
Rhea Drysdale, CEOOutspoken Media, Inc.Troy, NY
@Rhea | @outspokenmediahttp://outspokenmedia.com/
LOCAL
It’s kind of a big deal.
Link vs
Citation
NAP
http://moz.com/local-search-ranking-factors
Clean it up.
You get what you PAY FOR and Google Places
is...
FREE!
Claim personalize
d URL
https://support.google.com/plus/answer/2676340?p=claim_url&rd=1
Use widgets
CONTENT
CLAIM YOUR
BRAND!
Mark it up.
http://schema.org/LocalBusiness
http://www.microdatagenerator.com/local-business-schema/richsnippets
http://www.google.com/webmasters/tools/richsnippets
Schedule time.
Build an editorial calendar.
Identify appropriate media partners
Identify influencers.
54
REVIEWS
Track the conversatio
n.
59
Use filters
Segment phrases
Manage your
reputation.
BEYOND+
Hire Studio 360!
Get mobile.
http://www.responsinator.com/http://mattkersley.com/responsive/
Get the deck:http://www.slideshare.net/rdrysdale
Say [email protected]: @Rhea | @outspokenmedia