Library 2.0: Citizens Co-creating Culture

Library 2.0:

Co-creating culture with citizens

Darren Sharp, Senior Consultant, Collabforge

27 March 2009 :: NLA, Innovative Ideas Forum :: Canberra

collaboration :: cooperation :: coordination

Presentation Overview

Social media

• Modes and means of community engagement

User-led innovation

• Leveraging stakeholders to co-create services

Library 2.0: how do we get there?

• Social Networking Manifesto!

collaboration :: cooperation :: coordination3

Something BIG is happening…

the read-write web


an architecture for participation

web 2.0

user-led innovation

social networking

collective intelligence

self-organisation

social media

Social Media: a fundamental shift


Connection- APIs & mashups

- Public sector data

- User-generated content

- Common pool resources



Community- Self-organisation

- Identity representation

- Common purpose

- Trust & reputation







Community

Context- Tagging

- Comments

- Reviews

- p2p conversations

- Self-organisation


- Common purpose








Connection

Community

Context

Co-creation- User-led innovation

- Wikis

- Crowdsourcing

- Citizen Product Design

- Self-organisation


- Common purpose


- APIs & mashups




- Tagging

- Comments

- Reviews

- p2p conversations



Connection

Community

Context

Co-creationAll of Us

The network is

made of people

User-led InnovationDesigned by your market, for your market

User-led innovation: overlapping & interconnected with social

media

– Also often referred to as ’peer production’

As it becomes easier to connect,

communicate and share it also

becomes easier to create and

co-create

– Sources of innovation shifting

– Leverage the participation of audiences,

customers and citizens

– Co-create new products and services


Image: NESTA

User-led InnovationDesigned by your market, for your market

World-leading companies like 3M, the BBC

and Lego have pioneered the co-creation of

products, services and content through

participatory and open innovation models.

Thinking strategically about user-led service

innovation is permeating every sector, from

commercial and industry, to public and

government.


www.HowDoYouLikeYourVegemite.com.au


Local GovernmentFuture Melbourne

13

engagement

resourcing

buy-in

accessibility

user-led innovation

collaboration on a global scale




State GovernmentParks Victoria






“The heart of Library 2.0 is user-centered change.

It is a model for library service that encourages

constant and purposeful change, inviting user

participation in the creation of both the physical and

the virtual services they want, supported by

consistently evaluating services. It also attempts to

reach new users and better serve current ones

through improved customer-driven offerings.”

Casey & Savastinuk (2006). ‘Library 2.0: Service for the next-generation library’, Library Journal.

http://www.libraryjournal.com/article/CA6365200.html

Library 2.0: a defintion

Social Networking Manifesto!


Utilise the Web’s real-time social infrastructure!



Start a conversation with the public!





Be vigilant about owning your social media handle!






Create your own community of lead users!


http://library20.ning.com/


Utilise the power of a real-time social infrastructure!

Provide access points to the Social Web!



Create your own community of lead users!

Collaborate using wiki-based platforms!


Concluding

Social media

• a subset of the Web 2.0

• enables more conversations in new ways

User-led innovation

• rides on the back of these conversations and technologies

• opens up exchanges between organisations and their clients,

customers, stakeholders, public - potentially anyone

• is centered on co-creating better products and services


6 Considerations Regarding Social Media

1. Participation: encouraging the contributions & feedback from

everyone who is interested.

2. Openness: providing open access to information and

participation.

3. Conversation: moving on from broadcasting towards many-to-

many and few-to-few exchange.

4. Community: enabling communities to form quickly and

communicate effectively about common purpose.

5. Connectedness: linking to other sites, resources and people -

leveraging the interconnectedness that the Social Web offers.

6. Sharing: the free and reciprocal exchange of information opens

that up new opportunities and taps collective intelligence.


Thank You!

Darren Sharp

Senior Consultant

Collabforge

[email protected]

Twitter: @dasharp

+61 (0)419 314 655


Technology

Library 2.0: Citizens Co-creating Culture