Prospect for EcosystemProspect for Ecosystem

in the Invisible Internet era

Younghun Hwang (johney@kt.com)

Vice President, New Internet Department

Prospect for EcosystemProspect for Ecosystem

in the Invisible Internet era

Younghun Hwang (johney@kt.com)

Vice President, New Internet Department

Outlet, EverywhereOutlet, Everywhere

Tangled WiresTangled Wires

Access, EverywhereAccess, Everywhere

“These Gadgets connect to the

Invisible Internet

Net, But You’d Never Know it.”

“These Devices don’t necessarily

provide full

Access. Instead they tap the

Net Selectively to power Net Selectively to power

particular, predetermined

functions”Wired Magazine, Apr. 2008

These Gadgets connect to the

Invisible Internet

Net, But You’d Never Know it.”

“These Devices don’t necessarily

provide full-fledged Web

Access. Instead they tap the

Net Selectively to power Net Selectively to power

particular, predetermined

functions”

How to Cope with

CP SP

How to Cope with

SP Device

VendorVendor

How to Cope with

TelcoTelco

Walled Garden

How to Cope with

TelcoTelco

Open World

KT Choose

IPEcosystem

Content

Provider EcosystemService

Provider

Device

Vendor

What KT will Provide

Mobile

CP

SP

DVPC

What KT will Provide

SHOW SoIP

SHOW Store

SoIP

Platform Service

DevicePlatform IPTV

Mobile

Content Ecosystem for CP

SHOW StoreSHOW Store

PC

Device API Infra API

Seller PoC

Master PoC

� 4 Screen Service

� Open Marketplace

SoIP

Content Ecosystem for CP

SHOW StoreSHOW Store

IPTV

Infra API Authoring Tool

Master PoC

Buyer PoC

4 Screen Service

Open Marketplace

Service Ecosystem for SP

SSO/

Open IDBilling CRM

Platform ServicePlatform Service

� New Business Chance

� New Customer & Revenue

Service Ecosystem for SP

co-AD … LBS

Platform ServicePlatform Service

New Business Chance

New Customer & Revenue

� Device Platform

Device Ecosystem for DV

� Device Platform

� Ready Made Services

� Favored Network Policy

� Marketing, Sales Support� Marketing, Sales Support

Device Platform

Device Ecosystem for DV

Device Platform

Ready Made Services

Favored Network Policy

Marketing, Sales SupportMarketing, Sales Support

KT IPEcosystemEcosystem

KT olleh Management

- Paradigm for- Paradigm for

Mutual Survival

IT Industry Development

KT olleh Management

KT olleh Management

- Paradigm for

Paradigm for Mutual Survival

IT Industry Development- Paradigm for

Mutual Survival

IT Industry Development

KT olleh Management

Paradigm for Mutual Survival

IT Industry Development

KT Mobile Internet Basic

� Open Mobile

� Contents Maximization

� Life Friendly Service� Life Friendly Service

Internet Basic Strategy

Open Mobile

Contents Maximization

Life Friendly ServiceLife Friendly Service

Open Mobile

� API Sales & Support

- Provide Key API's such as LBS/SMS- Provide Key API's such as LBS/SMS

� Increased Support for Contents Providers

- Ex: Third-Party Advertisers paying for

� Flexible BM

- Various commission structures and

API Sales & Support

Provide Key API's such as LBS/SMSProvide Key API's such as LBS/SMS

Increased Support for Contents Providers

Party Advertisers paying for Customers

tructures and packages

Contents Maximization

� Varied Sales Channels

- Switch from "walled-garden" to open market- Switch from "walled-garden" to open market

� Decreased Consumer Burden

- One-Day Data Coupon, Affordable Data Payment Plans

� New Contents Ecosystem

- Content development support, Reorganization of providers, Efficient

distribution system

Contents Maximization

Varied Sales Channels

garden" to open marketgarden" to open market

Decreased Consumer Burden

, Affordable Data Payment Plans

New Contents Ecosystem

Content development support, Reorganization of providers, Efficient

Life Friendly Services

� Life Database

- Images, Contacts, Messages/Email- Images, Contacts, Messages/Email

� Lifestyle Partner

- Widget, Search, Map-Based Services, USIM Services

� Life Network

- Moov (Unified Communication)

Life Friendly Services

Images, Contacts, Messages/EmailImages, Contacts, Messages/Email

Based Services, USIM Services

Moov (Unified Communication)