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Proper SEO with Joomla!
Paul van Jaarsveld @kalemanzi
Summary
Basics and Vanilla Joomla SEO
Touching on 3rd Party SEF
Q&A + forum
What's in a name?
Good domain name = headstart
Domain age older = better
Choose keywords you want to rank for
Market, geo location, uniqueness eg. jbaysurfphotography.com
Pitfalls: abbr.
Pitfalls: _ or -
SEF URLS
index.php?option=com_content&view=article&id=4&Itemid=9
http://dentalstudio.co.za/equipment-used/painless-injections
How to setup Joomla for SEF URLS
Alias in articles / menu items
SEF Components SH404, Joomsef, AceSEF
Extention specific plugins
Title tag
Keyword rich, but not stuffed
30-70 characters
Google puts lots of weight on title
Google uses title tag direct for results page
Joomla title tag (global + menu based)
Consise and unique to page / content
Description meta tag
Unique per item
Clearly tagged facts
Quality tags descriptive
In Joomla (Global + Article / category)
Automatic generation
Intro text
Keywords meta tag
Google not since 2009, others do
Unique per item + 3 global
Take keywords used in content
Quality + related (eg. NOT Rec studio + sex)
In Joomla (Global + Article / category)
Auto generators?
TEXT / Copy
Content is KING!
Search engines serve people, people read content
Entice users to read more
Copy should be natural. Read it out loud
Avoid keyword stuffing
Images and rich content
Prodical of Joomla SEO
Search engines cant see pictures
Alt tag + description tag
Describe what the picture is about
Inside Joomla
Flash Bling vs SEO friendly
404 and 301
How do you manage 404 pages docs.joomla.org
We have moved
301 redirection normally .htaccess
301 redirection Joomla 2.5 redirect manager
All SEF components include 301 and 404 management
Who are your friends? Inbound links
Eg. Real estate valuation
Quality inbound links from credible sources!
Comment on other people's blogs (not nofollow)
Use RSS features to syndicate content
Pump RSS into twitter / facebook
Social bookmarking for each article
Avoid link farms, questionable content
Sitemap, robots.txt and noindex
Easy to find content (bots, people)
Set boundaries
Use the robots.txt to stop bots
Crawl rate Google WM Tools
Crawl rate yahoo + MSN in robots.txt
Calendar extentions problem
Thankyou!
Questions
Comments
Suggestions