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www.joomlatools.org SEO for Joomla! 1.5 How to bake a search engine optimised site. Joomladay HU, October 2008

Joomladay Hu 2008 - SEO For Joomla! 1.5

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Keyword targetting and search engine optimizing your Joomla! 1.5 site.

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Page 1: Joomladay Hu 2008 - SEO For Joomla! 1.5

www.joomlatools.org

SEO for Joomla! 1.5How to bake a search engine optimised site.

Joomladay HU, October 2008

Page 2: Joomladay Hu 2008 - SEO For Joomla! 1.5

www.joomlatools.org

Johan Janssens

Joomla!

• Developer• Founder

Joomlatools

• Managing Director• Lead Architect

http://www.joomla.org http://www.joomlatools.org

Joomladay HU, October 2008

Page 3: Joomladay Hu 2008 - SEO For Joomla! 1.5

www.joomlatools.org

Ingredients ?Laying it out on the table.

Joomladay HU, October 2008

Page 4: Joomladay Hu 2008 - SEO For Joomla! 1.5

www.joomlatools.org

Joomla 1.5

Joomladay HU, October 2008

Page 5: Joomladay Hu 2008 - SEO For Joomla! 1.5

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A SEO Expert

Joomladay HU, October 2008

Page 6: Joomladay Hu 2008 - SEO For Joomla! 1.5

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Our goal ?Convert, convert ... convert !

Joomladay HU, October 2008

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A great cake.

Joomladay HU, October 2008

Page 8: Joomladay Hu 2008 - SEO For Joomla! 1.5

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Conversion ?

Joomladay HU, October 2008

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Conversion !

Joomladay HU, October 2008

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Think like Google !Know your enemy ...

Joomladay HU, October 2008

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Damn Robots !✓ Good page titles

✓ Headings

✓ Links to follow

✓ Data, data, data✓ Data, data, data

Joomladay HU, October 2008

Page 12: Joomladay Hu 2008 - SEO For Joomla! 1.5

www.joomlatools.org

Title Tag<head><title>Keyword</title></head>

H1, H2, H3<h1>Most Important</h1><h2>Second Most Important</h2><h3>Third Most Important</h3>

Strong<strong>Keyword</strong><b>Keyword</b>

Joomladay HU, October 2008

Page 13: Joomladay Hu 2008 - SEO For Joomla! 1.5

www.joomlatools.org

Image<img src=”keyword.jpg” alt=”keyword” />

Hyperlink<a href=”http://www.mysite.com/webpage.html” title=”keyword”>Keyword in Anchor Text</a>

Joomladay HU, October 2008

Page 14: Joomladay Hu 2008 - SEO For Joomla! 1.5

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20% on site optimisation !

Joomladay HU, October 2008

Page 15: Joomladay Hu 2008 - SEO For Joomla! 1.5

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80% off site marketing !

Joomladay HU, October 2008

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The recipeTime to start cooking.

Joomladay HU, October 2008

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How to setup Joomla for SEO ?

• SEO configuration settings

• Using an semantic template

• Turn of global keywords and site description

Joomladay HU, October 2008

Page 18: Joomladay Hu 2008 - SEO For Joomla! 1.5

www.joomlatools.org

Semantic template ?

Joomladay HU, October 2008

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- Article title

- Article alias

- Article keywords- Article description

- Menu title- Menu alias- Menu page title

How to optimise your content ?

Joomladay HU, October 2008

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How to optimise your site ?

2. Other tools (Xmap, SEF, ...)

1. Using feeds

3. Tips and tricks

Joomladay HU, October 2008

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Can it be done ?Nooku.org an example

Joomladay HU, October 2008

Page 22: Joomladay Hu 2008 - SEO For Joomla! 1.5

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http://www.nooku.org

Joomladay HU, October 2008

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keyword : nooku (April)

Joomladay HU, October 2008

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keyword : nooku (July)

Joomladay HU, October 2008

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keyword : nooku (October)

Joomladay HU, October 2008

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keyword targetting

1. joomla content translation2. joomla multi lingual3. nooku

Joomladay HU, October 2008

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Practice makes perfect !

Joomladay HU, October 2008

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Questions ?Speak up now or be silent forever...

Joomladay HU, October 2008