SEO 2013 - Avery Cohen, Joomla Chicago

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Search Engine Optimization tips for 2013, presented to Chicago Joomla Users Group in December, 2012

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  • 1. Search Engine Optimization 2013Avery Cohen Joomla Chicago@averycohen1December 12, 20122012, Metrist Partners may not be used without permission

2. Googles brand promiseBest Content Management System2 2012, Metrist Partners may not be used without permission 3. What is Great Content?Solves Problems Answers QuestionsConnectsEngagesTitillates invitesTeases Stimulatesserves helps Inspires3 2012, Metrist Partners may not be used without permission 4. Googles Patented System4 2012, Metrist Partners may not be used without permission 5. Google doesnt Like SEO Hides Keywords from Analytics (not provided) Continues to eliminatespam links andnetworks Focus on Google+52012, Metrist Partners may not be used without permission 6. What You Need to Know How people are finding your website Your search position Your brand Your customers Your keywords62012, Metrist Partners may not be used without permission 7. How are People Finding You?7 2012, Metrist Partners may not be used without permission 8. Goal flow report See Sources of Converting Visits2012, Metrist Partners may not be used without permission 9. Your Search PositionGoogle Webmaster Tools9 2012, Metrist Partners may not be used without permission 10. Keyword position102012, Metrist Partners may not be used without permission 11. What is your brand promise? What problems do you solve? What experience(s) do you offer? What is your unique value proposition?11 2012, Metrist Partners may not be used without permission 12. Who are your customers? Persona Profiles Person / Name / Demographics Problem Statement(s) What they think they need How they will find it (behaviors) Decision making process12 2012, Metrist Partners may not be used without permission 13. Where are they? Your Website LinkedIn Fresh content Feeds email, social media stream Professional Services Email NewslettersOther Websites Remain top-of-mind with existing Local news, guest blogger networking contacts and prospects Headlines people have to openFacebook Useful advice Compelling stories Use as an extension of your Couponscommunity Google+ (Google Places)Twitter Use as an extension of your community Share your stories here with Connect for SEO purposes links back to the website Share your stories here with links Share links to relevant articles back to the website Reply and retweet other Share links to relevant articlespeoples content +1 other peoples content Connect for SEO purposes13 2012, Metrist Partners may not be used without permission 14. What are they searching for? Google Trends Content Management142012, Metrist Partners may not be used without permission 15. What are they searching for? Content Management152012, Metrist Partners may not be used without permission 16. More relevant terms16 2012, Metrist Partners may not be used without permission 17. Keyword selection Be specific and user centric learn joomla --learn joomla chicagojoomla conference chicago Be consistent Choose your jargon carefully Add pages for Long Tail searches Specific Products17 2012, Metrist Partners may not be used without permission 18. Create compelling content Establish an emotional connection Images and Words people will click on to see more Stories people will want to share with others182012, Metrist Partners may not be used without permission 19. SEO vs. Advertising -- Build or Buy?19 2012, Metrist Partners may not be used without permission 20. Test Google AdWords202012, Metrist Partners may not be used without permission 21. Measure Your Results21 2012, Metrist Partners may not be used without permission 22. AdWords: Continual testing More specific keywords Grouped for more specific ads Landing Page Messaging Story Value Call toPropositionAction22 2012, Metrist Partners may not be used without permission 23. Thank you. Avery J. Cohen Metrist Partners Chicago, Illinois 312-772-5945 averycohen@metrist.com @averycohen23

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